The SAGE handbook of social marketing:

This benchmark handbook brings together a systematic framework and state-of-the-art thinking to provide complete coverage of the social marketing discipline

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Bibliographic Details
Format: Electronic eBook
Language:English
Published: London SAGE Publications 2011
Subjects:
Online Access:FNU01
FWS01
FWS02
UBY01
Volltext
Summary:This benchmark handbook brings together a systematic framework and state-of-the-art thinking to provide complete coverage of the social marketing discipline
Physical Description:Illustrationen
ISBN:9781446201008
DOI:10.4135/9781446201008