The SAGE handbook of social marketing:
This benchmark handbook brings together a systematic framework and state-of-the-art thinking to provide complete coverage of the social marketing discipline
Gespeichert in:
Format: | Elektronisch E-Book |
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Sprache: | English |
Veröffentlicht: |
London
SAGE Publications
2011
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Schlagworte: | |
Online-Zugang: | FNU01 FWS01 FWS02 UBY01 Volltext |
Zusammenfassung: | This benchmark handbook brings together a systematic framework and state-of-the-art thinking to provide complete coverage of the social marketing discipline |
Beschreibung: | Illustrationen |
ISBN: | 9781446201008 |
DOI: | 10.4135/9781446201008 |
Internformat
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245 | 1 | 0 | |a The SAGE handbook of social marketing |c edited by Gerard Hastings, Kathryn Angus and Carol Bryant |
246 | 1 | 3 | |a Social marketing |
264 | 1 | |a London |b SAGE Publications |c 2011 | |
300 | |b Illustrationen | ||
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505 | 8 | |a Includes bibliographical references and index | |
520 | |a This benchmark handbook brings together a systematic framework and state-of-the-art thinking to provide complete coverage of the social marketing discipline | ||
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700 | 1 | |a Hastings, Gerard |e Sonstige |0 (DE-588)1077273436 |4 oth | |
700 | 1 | |a Angus, Kathryn |e Sonstige |4 oth | |
700 | 1 | |a Bryant, Carol A. |e Sonstige |4 oth | |
776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 9781849201889 |
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Datensatz im Suchindex
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contents | Includes bibliographical references and index |
ctrlnum | (ZDB-96-SKC)EDZ0000020834 (OCoLC)699482618 (DE-599)BVBBV045202733 |
dewey-full | 658.8 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 658 - General management |
dewey-raw | 658.8 |
dewey-search | 658.8 |
dewey-sort | 3658.8 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
doi_str_mv | 10.4135/9781446201008 |
format | Electronic eBook |
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illustrated | Not Illustrated |
indexdate | 2024-08-01T13:33:32Z |
institution | BVB |
isbn | 9781446201008 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030591675 |
oclc_num | 699482618 |
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physical | Illustrationen |
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publishDate | 2011 |
publishDateSearch | 2011 |
publishDateSort | 2011 |
publisher | SAGE Publications |
record_format | marc |
spellingShingle | The SAGE handbook of social marketing Includes bibliographical references and index Social marketing Soziomarketing (DE-588)4116549-4 gnd |
subject_GND | (DE-588)4116549-4 (DE-588)4143413-4 |
title | The SAGE handbook of social marketing |
title_alt | Social marketing |
title_auth | The SAGE handbook of social marketing |
title_exact_search | The SAGE handbook of social marketing |
title_full | The SAGE handbook of social marketing edited by Gerard Hastings, Kathryn Angus and Carol Bryant |
title_fullStr | The SAGE handbook of social marketing edited by Gerard Hastings, Kathryn Angus and Carol Bryant |
title_full_unstemmed | The SAGE handbook of social marketing edited by Gerard Hastings, Kathryn Angus and Carol Bryant |
title_short | The SAGE handbook of social marketing |
title_sort | the sage handbook of social marketing |
topic | Social marketing Soziomarketing (DE-588)4116549-4 gnd |
topic_facet | Social marketing Soziomarketing Aufsatzsammlung |
url | https://doi.org/10.4135/9781446201008 |
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