The branding of right-wing activism: the news media and the Tea Party
" From the start of Barack Obama's presidency in 2009, conservative populist groups began fomenting political fractiousness, dissent, and surprising electoral success. The Tea Party was one of the major characters driving this story. But, as Khadijah Costley White argues in this book, the...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
Oxford University Press
[2018]
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | " From the start of Barack Obama's presidency in 2009, conservative populist groups began fomenting political fractiousness, dissent, and surprising electoral success. The Tea Party was one of the major characters driving this story. But, as Khadijah Costley White argues in this book, the Tea Party's ascent to major political phenomenon can be attributed to the way in which partisan and non-partisan news outlets "branded" the Party as a pot-stirrer in political conflicts over race, class, and gender. In other words, the news media played a major role in developing, cultivating, and promoting populism's brand, particularly within the news spaces of commentary and opinion. Through the language of political marketing, branding, and promotion, the news media not only reported on the Tea Party, but also acted as its political strategist and brand consultant. Moreover, the conservative press acted more as a political party than a news medium, deliberately promoting the Tea Party, and aiding in organizing, headlining, and galvanizing a conservative political base around specific Tea Party candidates, values, and events. In a media environment in which everyone has the opportunity to tune out, tune in, and speak back, The Branding of Right-Wing Activism ultimately shows that distinctions between citizens, journalists, activists, politicians, celebrities, and consumers are more symbolic than concrete. "... "The project looks at the ways in which partisan and non-partisan online, broadcast, and print news outlets constructed the Tea Party through branding discourse and used it to address modern conflicts over race, class, gender, journalism, and politics. It does so by focusing on the key episodes during which the reporting of the Tea Party surged in cable news, comparing the coverage across networks and outlets. This manuscript shows that news outlets and reporters were not just producing pieces that targeted their individual audience but, rather, also aiming their reports at one another. They were not just an echo chamber-they were a feedback loop. But beyond the creation of the Tea Party, this project investigates what the mass-mediated construction of the Tea Party tells us about the current media and cultural moment, specifically the role of journalism in a Web 2.0 age and contemporary American notions of democracy, citizenship, and belonging. In particular, it shows that the news media played a major role in developing, cultivating, and promoting populism's brand, particularly within the news spaces of commentary and opinion oft-neglected by media scholars. Through the language of political marketing, branding, and promotion, the news media not only reported on the Tea Party, but also acted as its political strategists and brand consultants. Moreover, the conservative press acted more as a political party than a news medium, deliberately promoting the Tea Party, provoking news coverage, organizing, headlining, and galvanizing a conservative political base around specific Tea Party candidates, values, and events"... |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XV, 266 Seiten Illustrationen, Diagramme |
| ISBN: | 9780190879327 9780190879310 |
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Datensatz im Suchindex
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| adam_text | THE BRANDING OF RIGHT-WING ACTIVISM
/ COSTLEY WHITE, KHADIJAHYYEAUTHOR
: 2018
TABLE OF CONTENTS / INHALTSVERZEICHNIS
HEADPHONE CULTURE: A PREFACE
ACKNOWLEDGMENTS
CHAPTER ONE: WELCOME TO THE PARTY
CHAPTER TWO: THE TEA PARTY AS BRAND
CHAPTER THREE: REBRANDING POLITICAL CONSERVATISM THROUGH RACE, GENDER,
AND CLASS
CHAPTER FOUR: READING THE TEA LEAVES-THE NEWS ABOUT THE NEWS
CONCLUSION: BOUNDARIES BLURRED
APPENDIX: SOURCES AND METHODOLOGY
NOTES
INDEX
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
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| spelling | Costley White, Khadijah Verfasser (DE-588)1168776775 aut The branding of right-wing activism the news media and the Tea Party Khadijah Costley White New York, NY Oxford University Press [2018] © 2018 XV, 266 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index " From the start of Barack Obama's presidency in 2009, conservative populist groups began fomenting political fractiousness, dissent, and surprising electoral success. The Tea Party was one of the major characters driving this story. But, as Khadijah Costley White argues in this book, the Tea Party's ascent to major political phenomenon can be attributed to the way in which partisan and non-partisan news outlets "branded" the Party as a pot-stirrer in political conflicts over race, class, and gender. In other words, the news media played a major role in developing, cultivating, and promoting populism's brand, particularly within the news spaces of commentary and opinion. Through the language of political marketing, branding, and promotion, the news media not only reported on the Tea Party, but also acted as its political strategist and brand consultant. Moreover, the conservative press acted more as a political party than a news medium, deliberately promoting the Tea Party, and aiding in organizing, headlining, and galvanizing a conservative political base around specific Tea Party candidates, values, and events. In a media environment in which everyone has the opportunity to tune out, tune in, and speak back, The Branding of Right-Wing Activism ultimately shows that distinctions between citizens, journalists, activists, politicians, celebrities, and consumers are more symbolic than concrete. "... "The project looks at the ways in which partisan and non-partisan online, broadcast, and print news outlets constructed the Tea Party through branding discourse and used it to address modern conflicts over race, class, gender, journalism, and politics. It does so by focusing on the key episodes during which the reporting of the Tea Party surged in cable news, comparing the coverage across networks and outlets. This manuscript shows that news outlets and reporters were not just producing pieces that targeted their individual audience but, rather, also aiming their reports at one another. They were not just an echo chamber-they were a feedback loop. But beyond the creation of the Tea Party, this project investigates what the mass-mediated construction of the Tea Party tells us about the current media and cultural moment, specifically the role of journalism in a Web 2.0 age and contemporary American notions of democracy, citizenship, and belonging. In particular, it shows that the news media played a major role in developing, cultivating, and promoting populism's brand, particularly within the news spaces of commentary and opinion oft-neglected by media scholars. Through the language of political marketing, branding, and promotion, the news media not only reported on the Tea Party, but also acted as its political strategists and brand consultants. Moreover, the conservative press acted more as a political party than a news medium, deliberately promoting the Tea Party, provoking news coverage, organizing, headlining, and galvanizing a conservative political base around specific Tea Party candidates, values, and events"... LANGUAGE ARTS & DISCIPLINES / Journalism / bisacsh SOCIAL SCIENCE / Media Studies / bisacsh POLITICAL SCIENCE / Political Ideologies / Conservatism & Liberalism / bisacsh Tea Party movement Press coverage Press and politics United States Conservatism in the press United States Mass media Political aspects United States LANGUAGE ARTS & DISCIPLINES / Journalism SOCIAL SCIENCE / Media Studies POLITICAL SCIENCE / Political Ideologies / Conservatism & Liberalism Tea-Party-Bewegung (DE-588)7733116-3 gnd rswk-swf Konservativismus (DE-588)4032187-3 gnd rswk-swf Massenmedien (DE-588)4037877-9 gnd rswk-swf United States Politics and government 2009-2017 USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Tea-Party-Bewegung (DE-588)7733116-3 s Konservativismus (DE-588)4032187-3 s Massenmedien (DE-588)4037877-9 s DE-604 Erscheint auch als Online-Ausgabe Costley White, Khadijah, author Branding of right-wing activism New York, NY : Oxford University Press, 2018 9780190879334 LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030591063&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Costley White, Khadijah The branding of right-wing activism the news media and the Tea Party LANGUAGE ARTS & DISCIPLINES / Journalism / bisacsh SOCIAL SCIENCE / Media Studies / bisacsh POLITICAL SCIENCE / Political Ideologies / Conservatism & Liberalism / bisacsh Tea Party movement Press coverage Press and politics United States Conservatism in the press United States Mass media Political aspects United States LANGUAGE ARTS & DISCIPLINES / Journalism SOCIAL SCIENCE / Media Studies POLITICAL SCIENCE / Political Ideologies / Conservatism & Liberalism Tea-Party-Bewegung (DE-588)7733116-3 gnd Konservativismus (DE-588)4032187-3 gnd Massenmedien (DE-588)4037877-9 gnd |
| subject_GND | (DE-588)7733116-3 (DE-588)4032187-3 (DE-588)4037877-9 (DE-588)4078704-7 |
| title | The branding of right-wing activism the news media and the Tea Party |
| title_auth | The branding of right-wing activism the news media and the Tea Party |
| title_exact_search | The branding of right-wing activism the news media and the Tea Party |
| title_full | The branding of right-wing activism the news media and the Tea Party Khadijah Costley White |
| title_fullStr | The branding of right-wing activism the news media and the Tea Party Khadijah Costley White |
| title_full_unstemmed | The branding of right-wing activism the news media and the Tea Party Khadijah Costley White |
| title_short | The branding of right-wing activism |
| title_sort | the branding of right wing activism the news media and the tea party |
| title_sub | the news media and the Tea Party |
| topic | LANGUAGE ARTS & DISCIPLINES / Journalism / bisacsh SOCIAL SCIENCE / Media Studies / bisacsh POLITICAL SCIENCE / Political Ideologies / Conservatism & Liberalism / bisacsh Tea Party movement Press coverage Press and politics United States Conservatism in the press United States Mass media Political aspects United States LANGUAGE ARTS & DISCIPLINES / Journalism SOCIAL SCIENCE / Media Studies POLITICAL SCIENCE / Political Ideologies / Conservatism & Liberalism Tea-Party-Bewegung (DE-588)7733116-3 gnd Konservativismus (DE-588)4032187-3 gnd Massenmedien (DE-588)4037877-9 gnd |
| topic_facet | LANGUAGE ARTS & DISCIPLINES / Journalism / bisacsh SOCIAL SCIENCE / Media Studies / bisacsh POLITICAL SCIENCE / Political Ideologies / Conservatism & Liberalism / bisacsh Tea Party movement Press coverage Press and politics United States Conservatism in the press United States Mass media Political aspects United States LANGUAGE ARTS & DISCIPLINES / Journalism SOCIAL SCIENCE / Media Studies POLITICAL SCIENCE / Political Ideologies / Conservatism & Liberalism Tea-Party-Bewegung Konservativismus Massenmedien United States Politics and government 2009-2017 USA |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030591063&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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