Design thinking for entrepreneurs and small businesses: putting the power of design to work
This book is the first book on the subject for smaller businesses. Until now, design thinking - a methodology for solving business problems and identifying opportunities - has been the playground fro companies with big budgets, giving them the advantage of the innovation that comes from using the la...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
Apress
[2013]
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| Schlagworte: | |
| Zusammenfassung: | This book is the first book on the subject for smaller businesses. Until now, design thinking - a methodology for solving business problems and identifying opportunities - has been the playground fro companies with big budgets, giving them the advantage of the innovation that comes from using the latest design thinking tools emerging from Stanford, Harvard, Northwestern and elsewhere |
| Beschreibung: | xvi, 152 Seiten Illustrationen, Diagramme |
| ISBN: | 9781430261810 |
Internformat
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| 245 | 1 | 0 | |a Design thinking for entrepreneurs and small businesses |b putting the power of design to work |c Beverly Rudkin Ingle |
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| 264 | 4 | |c © 2013 | |
| 300 | |a xvi, 152 Seiten |b Illustrationen, Diagramme | ||
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| 505 | 8 | |a Ch. 1 Introduction to Design Thinking -- ch. 2 The Role of Research in Design Thinking -- ch. 3 Designing a Business Strategy -- ch. 4 Designing Live Customer Experiences -- ch. 5 Designing Digital Customer Experiences -- ch. 6 Designing Services and Service Delivery -- ch. 7 Designing Marketing -- ch. 8 Designing for Change -- ch. 9 Designing for Growth | |
| 520 | |a This book is the first book on the subject for smaller businesses. Until now, design thinking - a methodology for solving business problems and identifying opportunities - has been the playground fro companies with big budgets, giving them the advantage of the innovation that comes from using the latest design thinking tools emerging from Stanford, Harvard, Northwestern and elsewhere | ||
| 650 | 4 | |a podjetništvo / podjetje / majhna podjetja / design / strategija / potrošnik / case study | |
| 650 | 4 | |a entrepreneurship / enterprises / small enterprises / design / strategy / consumer / case study | |
| 650 | 4 | |a Management | |
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Datensatz im Suchindex
| _version_ | 1804178904787714048 |
|---|---|
| any_adam_object | |
| author | Ingle, Beverly Rudkin |
| author_GND | (DE-588)104726160X |
| author_facet | Ingle, Beverly Rudkin |
| author_role | aut |
| author_sort | Ingle, Beverly Rudkin |
| author_variant | b r i br bri |
| building | Verbundindex |
| bvnumber | BV045200575 |
| classification_rvk | QP 624 |
| contents | Ch. 1 Introduction to Design Thinking -- ch. 2 The Role of Research in Design Thinking -- ch. 3 Designing a Business Strategy -- ch. 4 Designing Live Customer Experiences -- ch. 5 Designing Digital Customer Experiences -- ch. 6 Designing Services and Service Delivery -- ch. 7 Designing Marketing -- ch. 8 Designing for Change -- ch. 9 Designing for Growth |
| ctrlnum | (OCoLC)1061552334 (DE-599)BVBBV045200575 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV045200575 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:11:23Z |
| institution | BVB |
| isbn | 9781430261810 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030589562 |
| oclc_num | 1061552334 |
| open_access_boolean | |
| owner | DE-521 |
| owner_facet | DE-521 |
| physical | xvi, 152 Seiten Illustrationen, Diagramme |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Apress |
| record_format | marc |
| spelling | Ingle, Beverly Rudkin Verfasser (DE-588)104726160X aut Design thinking for entrepreneurs and small businesses putting the power of design to work Beverly Rudkin Ingle New York Apress [2013] © 2013 xvi, 152 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Ch. 1 Introduction to Design Thinking -- ch. 2 The Role of Research in Design Thinking -- ch. 3 Designing a Business Strategy -- ch. 4 Designing Live Customer Experiences -- ch. 5 Designing Digital Customer Experiences -- ch. 6 Designing Services and Service Delivery -- ch. 7 Designing Marketing -- ch. 8 Designing for Change -- ch. 9 Designing for Growth This book is the first book on the subject for smaller businesses. Until now, design thinking - a methodology for solving business problems and identifying opportunities - has been the playground fro companies with big budgets, giving them the advantage of the innovation that comes from using the latest design thinking tools emerging from Stanford, Harvard, Northwestern and elsewhere podjetništvo / podjetje / majhna podjetja / design / strategija / potrošnik / case study entrepreneurship / enterprises / small enterprises / design / strategy / consumer / case study Management Small business Creative thinking Creative thinking fast Management fast Small business fast Unternehmensgründung (DE-588)4078599-3 gnd rswk-swf Unternehmer (DE-588)4061949-7 gnd rswk-swf Unternehmer (DE-588)4061949-7 s Unternehmensgründung (DE-588)4078599-3 s 1\p DE-604 Erscheint auch als Online-Ausgabe 978-1-4302-6182-7 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Ingle, Beverly Rudkin Design thinking for entrepreneurs and small businesses putting the power of design to work Ch. 1 Introduction to Design Thinking -- ch. 2 The Role of Research in Design Thinking -- ch. 3 Designing a Business Strategy -- ch. 4 Designing Live Customer Experiences -- ch. 5 Designing Digital Customer Experiences -- ch. 6 Designing Services and Service Delivery -- ch. 7 Designing Marketing -- ch. 8 Designing for Change -- ch. 9 Designing for Growth podjetništvo / podjetje / majhna podjetja / design / strategija / potrošnik / case study entrepreneurship / enterprises / small enterprises / design / strategy / consumer / case study Management Small business Creative thinking Creative thinking fast Management fast Small business fast Unternehmensgründung (DE-588)4078599-3 gnd Unternehmer (DE-588)4061949-7 gnd |
| subject_GND | (DE-588)4078599-3 (DE-588)4061949-7 |
| title | Design thinking for entrepreneurs and small businesses putting the power of design to work |
| title_auth | Design thinking for entrepreneurs and small businesses putting the power of design to work |
| title_exact_search | Design thinking for entrepreneurs and small businesses putting the power of design to work |
| title_full | Design thinking for entrepreneurs and small businesses putting the power of design to work Beverly Rudkin Ingle |
| title_fullStr | Design thinking for entrepreneurs and small businesses putting the power of design to work Beverly Rudkin Ingle |
| title_full_unstemmed | Design thinking for entrepreneurs and small businesses putting the power of design to work Beverly Rudkin Ingle |
| title_short | Design thinking for entrepreneurs and small businesses |
| title_sort | design thinking for entrepreneurs and small businesses putting the power of design to work |
| title_sub | putting the power of design to work |
| topic | podjetništvo / podjetje / majhna podjetja / design / strategija / potrošnik / case study entrepreneurship / enterprises / small enterprises / design / strategy / consumer / case study Management Small business Creative thinking Creative thinking fast Management fast Small business fast Unternehmensgründung (DE-588)4078599-3 gnd Unternehmer (DE-588)4061949-7 gnd |
| topic_facet | podjetništvo / podjetje / majhna podjetja / design / strategija / potrošnik / case study entrepreneurship / enterprises / small enterprises / design / strategy / consumer / case study Management Small business Creative thinking Unternehmensgründung Unternehmer |
| work_keys_str_mv | AT inglebeverlyrudkin designthinkingforentrepreneursandsmallbusinessesputtingthepowerofdesigntowork |