Defending your brand: how smart companies use defensive strategy to deal with competitive attacks
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Ausgabe: | First edition |
| Schlagworte: | |
| Online-Zugang: | Cover |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 294 Seiten Diagramme |
| ISBN: | 9781137278753 |
Internformat
MARC
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|---|---|---|---|
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| 003 | DE-604 | ||
| 005 | 20181016 | ||
| 007 | t | ||
| 008 | 180919s2012 |||| |||| 00||| eng d | ||
| 020 | |a 9781137278753 |c pbk. : £11.99 |9 978-1-137-27875-3 | ||
| 035 | |a (OCoLC)930788481 | ||
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| 041 | 0 | |a eng | |
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| 100 | 1 | |a Calkins, Tim |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Defending your brand |b how smart companies use defensive strategy to deal with competitive attacks |c Tim Calkins, Kellogg School of Management |
| 250 | |a First edition | ||
| 264 | 0 | |a New York, NY ; Basingstoke |b Palgrave Macmillan |c October 2012 | |
| 300 | |a 294 Seiten |b Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
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| 650 | 0 | 7 | |a Strategisches Management |0 (DE-588)4124261-0 |2 gnd |9 rswk-swf |
| 653 | 0 | |a Product management | |
| 653 | 0 | |a Strategic planning | |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-030589106 | ||
Datensatz im Suchindex
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| any_adam_object | |
| author | Calkins, Tim |
| author_facet | Calkins, Tim |
| author_role | aut |
| author_sort | Calkins, Tim |
| author_variant | t c tc |
| building | Verbundindex |
| bvnumber | BV045200118 |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)930788481 (DE-599)BSZ400392437 |
| dewey-full | 658.4012 658.4/012 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4012 658.4/012 |
| dewey-search | 658.4012 658.4/012 |
| dewey-sort | 3658.4012 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | First edition |
| format | Book |
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| id | DE-604.BV045200118 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:11:22Z |
| institution | BVB |
| isbn | 9781137278753 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030589106 |
| oclc_num | 930788481 |
| open_access_boolean | |
| owner | DE-521 |
| owner_facet | DE-521 |
| physical | 294 Seiten Diagramme |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| record_format | marc |
| spelling | Calkins, Tim Verfasser aut Defending your brand how smart companies use defensive strategy to deal with competitive attacks Tim Calkins, Kellogg School of Management First edition New York, NY ; Basingstoke Palgrave Macmillan October 2012 294 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Produktpolitik (DE-588)4134655-5 gnd rswk-swf Markenartikel (DE-588)4037584-5 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Product management Strategic planning Strategisches Management (DE-588)4124261-0 s Produktpolitik (DE-588)4134655-5 s Markenartikel (DE-588)4037584-5 s DE-604 V:DE-576;X:springer image/jpeg http://swbplus.bsz-bw.de/bsz400392437cov.htm 20160204160916 Cover |
| spellingShingle | Calkins, Tim Defending your brand how smart companies use defensive strategy to deal with competitive attacks Produktpolitik (DE-588)4134655-5 gnd Markenartikel (DE-588)4037584-5 gnd Strategisches Management (DE-588)4124261-0 gnd |
| subject_GND | (DE-588)4134655-5 (DE-588)4037584-5 (DE-588)4124261-0 |
| title | Defending your brand how smart companies use defensive strategy to deal with competitive attacks |
| title_auth | Defending your brand how smart companies use defensive strategy to deal with competitive attacks |
| title_exact_search | Defending your brand how smart companies use defensive strategy to deal with competitive attacks |
| title_full | Defending your brand how smart companies use defensive strategy to deal with competitive attacks Tim Calkins, Kellogg School of Management |
| title_fullStr | Defending your brand how smart companies use defensive strategy to deal with competitive attacks Tim Calkins, Kellogg School of Management |
| title_full_unstemmed | Defending your brand how smart companies use defensive strategy to deal with competitive attacks Tim Calkins, Kellogg School of Management |
| title_short | Defending your brand |
| title_sort | defending your brand how smart companies use defensive strategy to deal with competitive attacks |
| title_sub | how smart companies use defensive strategy to deal with competitive attacks |
| topic | Produktpolitik (DE-588)4134655-5 gnd Markenartikel (DE-588)4037584-5 gnd Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | Produktpolitik Markenartikel Strategisches Management |
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