APA (7th ed.) Citation

Hemann, C., & Burbary, K. (2018). Digital marketing analytics: Making sense of consumer data in a digital world (second edition.). Pearson Education, Inc.

Chicago Style (17th ed.) Citation

Hemann, Chuck, and Ken Burbary. Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World. second edition. [New York]: Pearson Education, Inc, 2018.

MLA (9th ed.) Citation

Hemann, Chuck, and Ken Burbary. Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World. second edition. Pearson Education, Inc, 2018.