Digital marketing analytics: making sense of consumer data in a digital world
Gespeichert in:
Hauptverfasser: | , |
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Format: | Buch |
Sprache: | English |
Veröffentlicht: |
[New York]
Pearson Education, Inc.
[2018]
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Ausgabe: | second edition |
Schlagworte: | |
Online-Zugang: | Inhaltsverzeichnis |
Beschreibung: | Literaturangaben |
Beschreibung: | XIX, 252 Seiten Illustrationen, Diagramme 23 cm |
ISBN: | 0789759608 9780789759603 |
Internformat
MARC
LEADER | 00000nam a2200000 c 4500 | ||
---|---|---|---|
001 | BV045198532 | ||
003 | DE-604 | ||
005 | 20200918 | ||
007 | t | ||
008 | 180918s2018 xxua||| |||| 00||| eng d | ||
010 | |a 018932445 | ||
020 | |a 0789759608 |9 0-7897-5960-8 | ||
020 | |a 9780789759603 |9 978-0-7897-5960-3 | ||
035 | |a (OCoLC)1053832115 | ||
035 | |a (DE-599)BVBBV045198532 | ||
040 | |a DE-604 |b ger |e rda | ||
041 | 0 | |a eng | |
044 | |a xxu |c US | ||
049 | |a DE-573 |a DE-473 |a DE-1050 |a DE-1043 |a DE-N2 | ||
050 | 0 | |a HF5415.1265 | |
082 | 0 | |a 658.8/72 |2 23 | |
084 | |a QP 650 |0 (DE-625)141922: |2 rvk | ||
100 | 1 | |a Hemann, Chuck |4 aut | |
245 | 1 | 0 | |a Digital marketing analytics |b making sense of consumer data in a digital world |c Chuck Hemann, Ken Burbary |
250 | |a second edition | ||
264 | 1 | |a [New York] |b Pearson Education, Inc. |c [2018] | |
264 | 4 | |c © 2018 | |
300 | |a XIX, 252 Seiten |b Illustrationen, Diagramme |c 23 cm | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
500 | |a Literaturangaben | ||
650 | 4 | |a Digital media / fast / (OCoLC)fst00893716 | |
650 | 4 | |a Internet marketing / fast / (OCoLC)fst00977272 | |
650 | 4 | |a Marketing / Management / fast / (OCoLC)fst01010209 | |
650 | 4 | |a Social media / fast / (OCoLC)fst01741098 | |
650 | 4 | |a Internet marketing | |
650 | 4 | |a Digital media | |
650 | 4 | |a Social media | |
650 | 4 | |a Marketing |x Management | |
650 | 4 | |a Digital media | |
650 | 4 | |a Internet marketing | |
650 | 4 | |a Marketing | |
650 | 4 | |a Social media | |
650 | 0 | 7 | |a Soziale Software |0 (DE-588)7550143-0 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Online-Marketing |0 (DE-588)7706419-7 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Marketingforschung |0 (DE-588)4200055-5 |2 gnd |9 rswk-swf |
689 | 0 | 0 | |a Online-Marketing |0 (DE-588)7706419-7 |D s |
689 | 0 | 1 | |a Soziale Software |0 (DE-588)7550143-0 |D s |
689 | 0 | 2 | |a Marketingforschung |0 (DE-588)4200055-5 |D s |
689 | 0 | |5 DE-604 | |
700 | 1 | |a Burbary, Ken |4 aut | |
856 | 4 | 2 | |m LoC Fremddatenuebernahme |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030587554&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
999 | |a oai:aleph.bib-bvb.de:BVB01-030587554 |
Datensatz im Suchindex
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---|---|
any_adam_object | 1 |
author | Hemann, Chuck Burbary, Ken |
author_facet | Hemann, Chuck Burbary, Ken |
author_role | aut aut |
author_sort | Hemann, Chuck |
author_variant | c h ch k b kb |
building | Verbundindex |
bvnumber | BV045198532 |
callnumber-first | H - Social Science |
callnumber-label | HF5415 |
callnumber-raw | HF5415.1265 |
callnumber-search | HF5415.1265 |
callnumber-sort | HF 45415.1265 |
callnumber-subject | HF - Commerce |
classification_rvk | QP 650 |
ctrlnum | (OCoLC)1053832115 (DE-599)BVBBV045198532 |
dewey-full | 658.8/72 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 658 - General management |
dewey-raw | 658.8/72 |
dewey-search | 658.8/72 |
dewey-sort | 3658.8 272 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
edition | second edition |
format | Book |
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id | DE-604.BV045198532 |
illustrated | Illustrated |
indexdate | 2024-07-10T08:11:20Z |
institution | BVB |
isbn | 0789759608 9780789759603 |
language | English |
lccn | 018932445 |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030587554 |
oclc_num | 1053832115 |
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owner | DE-573 DE-473 DE-BY-UBG DE-1050 DE-1043 DE-N2 |
owner_facet | DE-573 DE-473 DE-BY-UBG DE-1050 DE-1043 DE-N2 |
physical | XIX, 252 Seiten Illustrationen, Diagramme 23 cm |
publishDate | 2018 |
publishDateSearch | 2018 |
publishDateSort | 2018 |
publisher | Pearson Education, Inc. |
record_format | marc |
spelling | Hemann, Chuck aut Digital marketing analytics making sense of consumer data in a digital world Chuck Hemann, Ken Burbary second edition [New York] Pearson Education, Inc. [2018] © 2018 XIX, 252 Seiten Illustrationen, Diagramme 23 cm txt rdacontent n rdamedia nc rdacarrier Literaturangaben Digital media / fast / (OCoLC)fst00893716 Internet marketing / fast / (OCoLC)fst00977272 Marketing / Management / fast / (OCoLC)fst01010209 Social media / fast / (OCoLC)fst01741098 Internet marketing Digital media Social media Marketing Management Marketing Soziale Software (DE-588)7550143-0 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf Marketingforschung (DE-588)4200055-5 gnd rswk-swf Online-Marketing (DE-588)7706419-7 s Soziale Software (DE-588)7550143-0 s Marketingforschung (DE-588)4200055-5 s DE-604 Burbary, Ken aut LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030587554&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
spellingShingle | Hemann, Chuck Burbary, Ken Digital marketing analytics making sense of consumer data in a digital world Digital media / fast / (OCoLC)fst00893716 Internet marketing / fast / (OCoLC)fst00977272 Marketing / Management / fast / (OCoLC)fst01010209 Social media / fast / (OCoLC)fst01741098 Internet marketing Digital media Social media Marketing Management Marketing Soziale Software (DE-588)7550143-0 gnd Online-Marketing (DE-588)7706419-7 gnd Marketingforschung (DE-588)4200055-5 gnd |
subject_GND | (DE-588)7550143-0 (DE-588)7706419-7 (DE-588)4200055-5 |
title | Digital marketing analytics making sense of consumer data in a digital world |
title_auth | Digital marketing analytics making sense of consumer data in a digital world |
title_exact_search | Digital marketing analytics making sense of consumer data in a digital world |
title_full | Digital marketing analytics making sense of consumer data in a digital world Chuck Hemann, Ken Burbary |
title_fullStr | Digital marketing analytics making sense of consumer data in a digital world Chuck Hemann, Ken Burbary |
title_full_unstemmed | Digital marketing analytics making sense of consumer data in a digital world Chuck Hemann, Ken Burbary |
title_short | Digital marketing analytics |
title_sort | digital marketing analytics making sense of consumer data in a digital world |
title_sub | making sense of consumer data in a digital world |
topic | Digital media / fast / (OCoLC)fst00893716 Internet marketing / fast / (OCoLC)fst00977272 Marketing / Management / fast / (OCoLC)fst01010209 Social media / fast / (OCoLC)fst01741098 Internet marketing Digital media Social media Marketing Management Marketing Soziale Software (DE-588)7550143-0 gnd Online-Marketing (DE-588)7706419-7 gnd Marketingforschung (DE-588)4200055-5 gnd |
topic_facet | Digital media / fast / (OCoLC)fst00893716 Internet marketing / fast / (OCoLC)fst00977272 Marketing / Management / fast / (OCoLC)fst01010209 Social media / fast / (OCoLC)fst01741098 Internet marketing Digital media Social media Marketing Management Marketing Soziale Software Online-Marketing Marketingforschung |
url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030587554&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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