Influencer-Marketing: Strategie, Briefing, Monitoring
Gespeichert in:
1. Verfasser: | |
---|---|
Format: | Buch |
Sprache: | German |
Veröffentlicht: |
Bonn
Rheinwerk
2019
|
Ausgabe: | 1. Auflage |
Schriftenreihe: | Rheinwerk Computing
|
Schlagworte: | |
Online-Zugang: | Inhaltstext |
Beschreibung: | Auf dem Umschlag: Wie man mit Influencern Kunden besser erreichen kann ; Influencer finden, gewinnen und Zusammenarbeit planen ; Vom Erstkontakt bis zu Influencer-KPIs ; Inkl. Best Practices aus echten Kampagnen |
Beschreibung: | 301 Seiten Illustrationen, Diagramme 23 cm x 17.2 cm |
ISBN: | 9783836264099 3836264099 |
Internformat
MARC
LEADER | 00000nam a22000008c 4500 | ||
---|---|---|---|
001 | BV045189812 | ||
003 | DE-604 | ||
005 | 20200406 | ||
007 | t | ||
008 | 180913s2019 gw a||| |||| 00||| ger d | ||
015 | |a 18,N32 |2 dnb | ||
016 | 7 | |a 116354874X |2 DE-101 | |
020 | |a 9783836264099 |c : EUR 39.90 (DE), EUR 41.10 (AT), CHF 49.90 (freier Preis) |9 978-3-8362-6409-9 | ||
020 | |a 3836264099 |9 3-8362-6409-9 | ||
024 | 3 | |a 9783836264099 | |
028 | 5 | 2 | |a Bestellnummer: 459/06409 |
035 | |a (OCoLC)1079417317 | ||
035 | |a (DE-599)DNB116354874X | ||
040 | |a DE-604 |b ger |e rda | ||
041 | 0 | |a ger | |
044 | |a gw |c XA-DE-NW | ||
049 | |a DE-M347 |a DE-Aug4 |a DE-863 |a DE-860 |a DE-B768 |a DE-1049 |a DE-1050 |a DE-1102 |a DE-861 |a DE-1043 |a DE-473 |a DE-898 |a DE-862 |a DE-859 |a DE-573 |a DE-12 |a DE-92 | ||
084 | |a QP 650 |0 (DE-625)141922: |2 rvk | ||
100 | 1 | |a Funke, Sven-Oliver |d 1988- |e Verfasser |0 (DE-588)1143704088 |4 aut | |
245 | 1 | 0 | |a Influencer-Marketing |b Strategie, Briefing, Monitoring |c Sven-Oliver Funke |
250 | |a 1. Auflage | ||
264 | 1 | |a Bonn |b Rheinwerk |c 2019 | |
300 | |a 301 Seiten |b Illustrationen, Diagramme |c 23 cm x 17.2 cm | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
490 | 0 | |a Rheinwerk Computing | |
500 | |a Auf dem Umschlag: Wie man mit Influencern Kunden besser erreichen kann ; Influencer finden, gewinnen und Zusammenarbeit planen ; Vom Erstkontakt bis zu Influencer-KPIs ; Inkl. Best Practices aus echten Kampagnen | ||
650 | 0 | 7 | |a Online-Marketing |0 (DE-588)7706419-7 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Beeinflussung |0 (DE-588)4005203-5 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Influencer |0 (DE-588)1164030825 |2 gnd |9 rswk-swf |
689 | 0 | 0 | |a Influencer |0 (DE-588)1164030825 |D s |
689 | 0 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
689 | 0 | 2 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |D s |
689 | 0 | 3 | |a Beeinflussung |0 (DE-588)4005203-5 |D s |
689 | 0 | 4 | |a Online-Marketing |0 (DE-588)7706419-7 |D s |
689 | 0 | |5 DE-604 | |
710 | 2 | |a Galileo Press |0 (DE-588)1065964404 |4 pbl | |
856 | 4 | 2 | |m X:MVB |q text/html |u http://deposit.dnb.de/cgi-bin/dokserv?id=16b07226ccc64d3f80764aadafd62806&prov=M&dok_var=1&dok_ext=htm |3 Inhaltstext |
943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-030578966 |
Datensatz im Suchindex
DE-BY-862_location | 2000 |
---|---|
DE-BY-863_location | 1000 |
DE-BY-FWS_call_number | 1000/QP 650 F982 I4 2000/QP 530 F982 |
DE-BY-FWS_katkey | 710425 |
DE-BY-FWS_media_number | 083101415571 083101418176 083101418187 083101420056 083000522527 |
_version_ | 1811312730126155776 |
adam_text | |
any_adam_object | |
author | Funke, Sven-Oliver 1988- |
author_GND | (DE-588)1143704088 |
author_facet | Funke, Sven-Oliver 1988- |
author_role | aut |
author_sort | Funke, Sven-Oliver 1988- |
author_variant | s o f sof |
building | Verbundindex |
bvnumber | BV045189812 |
classification_rvk | QP 650 |
ctrlnum | (OCoLC)1079417317 (DE-599)DNB116354874X |
discipline | Wirtschaftswissenschaften |
edition | 1. Auflage |
format | Book |
fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a22000008c 4500</leader><controlfield tag="001">BV045189812</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20200406</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">180913s2019 gw a||| |||| 00||| ger d</controlfield><datafield tag="015" ind1=" " ind2=" "><subfield code="a">18,N32</subfield><subfield code="2">dnb</subfield></datafield><datafield tag="016" ind1="7" ind2=" "><subfield code="a">116354874X</subfield><subfield code="2">DE-101</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783836264099</subfield><subfield code="c">: EUR 39.90 (DE), EUR 41.10 (AT), CHF 49.90 (freier Preis)</subfield><subfield code="9">978-3-8362-6409-9</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">3836264099</subfield><subfield code="9">3-8362-6409-9</subfield></datafield><datafield tag="024" ind1="3" ind2=" "><subfield code="a">9783836264099</subfield></datafield><datafield tag="028" ind1="5" ind2="2"><subfield code="a">Bestellnummer: 459/06409</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1079417317</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)DNB116354874X</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">ger</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">gw</subfield><subfield code="c">XA-DE-NW</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-M347</subfield><subfield code="a">DE-Aug4</subfield><subfield code="a">DE-863</subfield><subfield code="a">DE-860</subfield><subfield code="a">DE-B768</subfield><subfield code="a">DE-1049</subfield><subfield code="a">DE-1050</subfield><subfield code="a">DE-1102</subfield><subfield code="a">DE-861</subfield><subfield code="a">DE-1043</subfield><subfield code="a">DE-473</subfield><subfield code="a">DE-898</subfield><subfield code="a">DE-862</subfield><subfield code="a">DE-859</subfield><subfield code="a">DE-573</subfield><subfield code="a">DE-12</subfield><subfield code="a">DE-92</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 650</subfield><subfield code="0">(DE-625)141922:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Funke, Sven-Oliver</subfield><subfield code="d">1988-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1143704088</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Influencer-Marketing</subfield><subfield code="b">Strategie, Briefing, Monitoring</subfield><subfield code="c">Sven-Oliver Funke</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1. Auflage</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Bonn</subfield><subfield code="b">Rheinwerk</subfield><subfield code="c">2019</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">301 Seiten</subfield><subfield code="b">Illustrationen, Diagramme</subfield><subfield code="c">23 cm x 17.2 cm</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Rheinwerk Computing</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Auf dem Umschlag: Wie man mit Influencern Kunden besser erreichen kann ; Influencer finden, gewinnen und Zusammenarbeit planen ; Vom Erstkontakt bis zu Influencer-KPIs ; Inkl. Best Practices aus echten Kampagnen</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Online-Marketing</subfield><subfield code="0">(DE-588)7706419-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Beeinflussung</subfield><subfield code="0">(DE-588)4005203-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Influencer</subfield><subfield code="0">(DE-588)1164030825</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Influencer</subfield><subfield code="0">(DE-588)1164030825</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="3"><subfield code="a">Beeinflussung</subfield><subfield code="0">(DE-588)4005203-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="4"><subfield code="a">Online-Marketing</subfield><subfield code="0">(DE-588)7706419-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="710" ind1="2" ind2=" "><subfield code="a">Galileo Press</subfield><subfield code="0">(DE-588)1065964404</subfield><subfield code="4">pbl</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">X:MVB</subfield><subfield code="q">text/html</subfield><subfield code="u">http://deposit.dnb.de/cgi-bin/dokserv?id=16b07226ccc64d3f80764aadafd62806&prov=M&dok_var=1&dok_ext=htm</subfield><subfield code="3">Inhaltstext</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-030578966</subfield></datafield></record></collection> |
id | DE-604.BV045189812 |
illustrated | Illustrated |
indexdate | 2024-09-27T04:00:29Z |
institution | BVB |
institution_GND | (DE-588)1065964404 |
isbn | 9783836264099 3836264099 |
language | German |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030578966 |
oclc_num | 1079417317 |
open_access_boolean | |
owner | DE-M347 DE-Aug4 DE-863 DE-BY-FWS DE-860 DE-B768 DE-1049 DE-1050 DE-1102 DE-861 DE-1043 DE-473 DE-BY-UBG DE-898 DE-BY-UBR DE-862 DE-BY-FWS DE-859 DE-573 DE-12 DE-92 |
owner_facet | DE-M347 DE-Aug4 DE-863 DE-BY-FWS DE-860 DE-B768 DE-1049 DE-1050 DE-1102 DE-861 DE-1043 DE-473 DE-BY-UBG DE-898 DE-BY-UBR DE-862 DE-BY-FWS DE-859 DE-573 DE-12 DE-92 |
physical | 301 Seiten Illustrationen, Diagramme 23 cm x 17.2 cm |
publishDate | 2019 |
publishDateSearch | 2019 |
publishDateSort | 2019 |
publisher | Rheinwerk |
record_format | marc |
series2 | Rheinwerk Computing |
spellingShingle | Funke, Sven-Oliver 1988- Influencer-Marketing Strategie, Briefing, Monitoring Online-Marketing (DE-588)7706419-7 gnd Beeinflussung (DE-588)4005203-5 gnd Marketing (DE-588)4037589-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Influencer (DE-588)1164030825 gnd |
subject_GND | (DE-588)7706419-7 (DE-588)4005203-5 (DE-588)4037589-4 (DE-588)4062644-1 (DE-588)1164030825 |
title | Influencer-Marketing Strategie, Briefing, Monitoring |
title_auth | Influencer-Marketing Strategie, Briefing, Monitoring |
title_exact_search | Influencer-Marketing Strategie, Briefing, Monitoring |
title_full | Influencer-Marketing Strategie, Briefing, Monitoring Sven-Oliver Funke |
title_fullStr | Influencer-Marketing Strategie, Briefing, Monitoring Sven-Oliver Funke |
title_full_unstemmed | Influencer-Marketing Strategie, Briefing, Monitoring Sven-Oliver Funke |
title_short | Influencer-Marketing |
title_sort | influencer marketing strategie briefing monitoring |
title_sub | Strategie, Briefing, Monitoring |
topic | Online-Marketing (DE-588)7706419-7 gnd Beeinflussung (DE-588)4005203-5 gnd Marketing (DE-588)4037589-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Influencer (DE-588)1164030825 gnd |
topic_facet | Online-Marketing Beeinflussung Marketing Verbraucherverhalten Influencer |
url | http://deposit.dnb.de/cgi-bin/dokserv?id=16b07226ccc64d3f80764aadafd62806&prov=M&dok_var=1&dok_ext=htm |
work_keys_str_mv | AT funkesvenoliver influencermarketingstrategiebriefingmonitoring AT galileopress influencermarketingstrategiebriefingmonitoring |
Beschreibung
THWS Würzburg Zentralbibliothek Lesesaal
Signatur: |
1000 QP 650 F982 I4 |
---|---|
Exemplar 1 | ausleihbar Verfügbar Bestellen |
Exemplar 2 | ausleihbar Verfügbar Bestellen |
Exemplar 3 | ausleihbar Verfügbar Bestellen |
Exemplar 4 | ausleihbar Verfügbar Bestellen |
THWS Schweinfurt Zentralbibliothek Lesesaal
Signatur: |
2000 QP 530 F982 |
---|---|
Exemplar 1 | ausleihbar Verfügbar Bestellen |