Construction Marketing: Strategies for Success
This book covers the whole range of marketing principles, skills and knowledge that the modern construction manager - from whatever discipline or profession within the industry - requires to generate effective and profitable business. While aimed primarily at students in the later years of degree, d...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London
Macmillan Education UK
1998
|
| Schriftenreihe: | Building and Surveying Series
|
| Schlagworte: | |
| Online-Zugang: | BTU01 Volltext |
| Zusammenfassung: | This book covers the whole range of marketing principles, skills and knowledge that the modern construction manager - from whatever discipline or profession within the industry - requires to generate effective and profitable business. While aimed primarily at students in the later years of degree, diploma and professional courses, it will also appeal to students in related disciplines and those following postgraduate and post-qualification courses. The approach underlines the importance of adopting a proactive attitude towards the marketing of a company's services in the construction industry. It reflects the reality of the transformation that has taken place over the past twenty years where there has been a shift from a highly protected domestic industry to an unprotected global industry. The already huge and increasing pool of expertise in the field means that there is much greater choice available to clients and and potential clients. The choice of contractor is therefore going to be made increasingly on the basis of factors other than pure expertise. Therein lies the importance of marketing. Factors such as price, quality, value, volume, time, client satisfaction and confidence all come into play - and these are presented and differentiated through marketing. The book covers all the principles of marketing, including strategy, marketing campaigns, product and service, price, promotion, access and research. It also deals with client perceptions, confidence, expectations and understanding. The critical question of operating in a fully globalised industry is also addressed |
| Beschreibung: | 1 Online-Ressource (XIII, 264 p) |
| ISBN: | 9781349144587 |
| DOI: | 10.1007/978-1-349-14458-7 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV045187847 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 180912s1998 |||| o||u| ||||||eng d | ||
| 020 | |a 9781349144587 |9 978-1-349-14458-7 | ||
| 024 | 7 | |a 10.1007/978-1-349-14458-7 |2 doi | |
| 035 | |a (ZDB-2-ENG)978-1-349-14458-7 | ||
| 035 | |a (OCoLC)1053828208 | ||
| 035 | |a (DE-599)BVBBV045187847 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-634 | ||
| 082 | 0 | |a 624 |2 23 | |
| 100 | 1 | |a Pettinger, Richard |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Construction Marketing |b Strategies for Success |c by Richard Pettinger |
| 264 | 1 | |a London |b Macmillan Education UK |c 1998 | |
| 300 | |a 1 Online-Ressource (XIII, 264 p) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a Building and Surveying Series | |
| 520 | |a This book covers the whole range of marketing principles, skills and knowledge that the modern construction manager - from whatever discipline or profession within the industry - requires to generate effective and profitable business. While aimed primarily at students in the later years of degree, diploma and professional courses, it will also appeal to students in related disciplines and those following postgraduate and post-qualification courses. The approach underlines the importance of adopting a proactive attitude towards the marketing of a company's services in the construction industry. It reflects the reality of the transformation that has taken place over the past twenty years where there has been a shift from a highly protected domestic industry to an unprotected global industry. The already huge and increasing pool of expertise in the field means that there is much greater choice available to clients and and potential clients. The choice of contractor is therefore going to be made increasingly on the basis of factors other than pure expertise. Therein lies the importance of marketing. Factors such as price, quality, value, volume, time, client satisfaction and confidence all come into play - and these are presented and differentiated through marketing. The book covers all the principles of marketing, including strategy, marketing campaigns, product and service, price, promotion, access and research. It also deals with client perceptions, confidence, expectations and understanding. The critical question of operating in a fully globalised industry is also addressed | ||
| 650 | 4 | |a Construction Management | |
| 650 | 4 | |a Engineering | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 9780333692783 |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 9781349144594 |
| 856 | 4 | 0 | |u https://doi.org/10.1007/978-1-349-14458-7 |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
| 912 | |a ZDB-2-ENG | ||
| 940 | 1 | |q ZDB-2-ENG_Archiv | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-030577024 | ||
| 966 | e | |u https://doi.org/10.1007/978-1-349-14458-7 |l BTU01 |p ZDB-2-ENG |q ZDB-2-ENG_Archiv |x Verlag |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1804178880440827904 |
|---|---|
| any_adam_object | |
| author | Pettinger, Richard |
| author_facet | Pettinger, Richard |
| author_role | aut |
| author_sort | Pettinger, Richard |
| author_variant | r p rp |
| building | Verbundindex |
| bvnumber | BV045187847 |
| collection | ZDB-2-ENG |
| ctrlnum | (ZDB-2-ENG)978-1-349-14458-7 (OCoLC)1053828208 (DE-599)BVBBV045187847 |
| dewey-full | 624 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 624 - Civil engineering |
| dewey-raw | 624 |
| dewey-search | 624 |
| dewey-sort | 3624 |
| dewey-tens | 620 - Engineering and allied operations |
| discipline | Bauingenieurwesen |
| doi_str_mv | 10.1007/978-1-349-14458-7 |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03014nmm a2200409zc 4500</leader><controlfield tag="001">BV045187847</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">180912s1998 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781349144587</subfield><subfield code="9">978-1-349-14458-7</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.1007/978-1-349-14458-7</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-2-ENG)978-1-349-14458-7</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1053828208</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV045187847</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-634</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">624</subfield><subfield code="2">23</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Pettinger, Richard</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Construction Marketing</subfield><subfield code="b">Strategies for Success</subfield><subfield code="c">by Richard Pettinger</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London</subfield><subfield code="b">Macmillan Education UK</subfield><subfield code="c">1998</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (XIII, 264 p)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Building and Surveying Series</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">This book covers the whole range of marketing principles, skills and knowledge that the modern construction manager - from whatever discipline or profession within the industry - requires to generate effective and profitable business. While aimed primarily at students in the later years of degree, diploma and professional courses, it will also appeal to students in related disciplines and those following postgraduate and post-qualification courses. The approach underlines the importance of adopting a proactive attitude towards the marketing of a company's services in the construction industry. It reflects the reality of the transformation that has taken place over the past twenty years where there has been a shift from a highly protected domestic industry to an unprotected global industry. The already huge and increasing pool of expertise in the field means that there is much greater choice available to clients and and potential clients. The choice of contractor is therefore going to be made increasingly on the basis of factors other than pure expertise. Therein lies the importance of marketing. Factors such as price, quality, value, volume, time, client satisfaction and confidence all come into play - and these are presented and differentiated through marketing. The book covers all the principles of marketing, including strategy, marketing campaigns, product and service, price, promotion, access and research. It also deals with client perceptions, confidence, expectations and understanding. The critical question of operating in a fully globalised industry is also addressed</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Construction Management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Engineering</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">9780333692783</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">9781349144594</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://doi.org/10.1007/978-1-349-14458-7</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-2-ENG</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">ZDB-2-ENG_Archiv</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-030577024</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-1-349-14458-7</subfield><subfield code="l">BTU01</subfield><subfield code="p">ZDB-2-ENG</subfield><subfield code="q">ZDB-2-ENG_Archiv</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV045187847 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:11:00Z |
| institution | BVB |
| isbn | 9781349144587 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030577024 |
| oclc_num | 1053828208 |
| open_access_boolean | |
| owner | DE-634 |
| owner_facet | DE-634 |
| physical | 1 Online-Ressource (XIII, 264 p) |
| psigel | ZDB-2-ENG ZDB-2-ENG_Archiv ZDB-2-ENG ZDB-2-ENG_Archiv |
| publishDate | 1998 |
| publishDateSearch | 1998 |
| publishDateSort | 1998 |
| publisher | Macmillan Education UK |
| record_format | marc |
| series2 | Building and Surveying Series |
| spelling | Pettinger, Richard Verfasser aut Construction Marketing Strategies for Success by Richard Pettinger London Macmillan Education UK 1998 1 Online-Ressource (XIII, 264 p) txt rdacontent c rdamedia cr rdacarrier Building and Surveying Series This book covers the whole range of marketing principles, skills and knowledge that the modern construction manager - from whatever discipline or profession within the industry - requires to generate effective and profitable business. While aimed primarily at students in the later years of degree, diploma and professional courses, it will also appeal to students in related disciplines and those following postgraduate and post-qualification courses. The approach underlines the importance of adopting a proactive attitude towards the marketing of a company's services in the construction industry. It reflects the reality of the transformation that has taken place over the past twenty years where there has been a shift from a highly protected domestic industry to an unprotected global industry. The already huge and increasing pool of expertise in the field means that there is much greater choice available to clients and and potential clients. The choice of contractor is therefore going to be made increasingly on the basis of factors other than pure expertise. Therein lies the importance of marketing. Factors such as price, quality, value, volume, time, client satisfaction and confidence all come into play - and these are presented and differentiated through marketing. The book covers all the principles of marketing, including strategy, marketing campaigns, product and service, price, promotion, access and research. It also deals with client perceptions, confidence, expectations and understanding. The critical question of operating in a fully globalised industry is also addressed Construction Management Engineering Erscheint auch als Druck-Ausgabe 9780333692783 Erscheint auch als Druck-Ausgabe 9781349144594 https://doi.org/10.1007/978-1-349-14458-7 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Pettinger, Richard Construction Marketing Strategies for Success Construction Management Engineering |
| title | Construction Marketing Strategies for Success |
| title_auth | Construction Marketing Strategies for Success |
| title_exact_search | Construction Marketing Strategies for Success |
| title_full | Construction Marketing Strategies for Success by Richard Pettinger |
| title_fullStr | Construction Marketing Strategies for Success by Richard Pettinger |
| title_full_unstemmed | Construction Marketing Strategies for Success by Richard Pettinger |
| title_short | Construction Marketing |
| title_sort | construction marketing strategies for success |
| title_sub | Strategies for Success |
| topic | Construction Management Engineering |
| topic_facet | Construction Management Engineering |
| url | https://doi.org/10.1007/978-1-349-14458-7 |
| work_keys_str_mv | AT pettingerrichard constructionmarketingstrategiesforsuccess |