The four: the hidden DNA of Amazon, Apple, Facebook, and Google
Business professor Scott Galloway asks fundamental questions about Amazon, Apple, Facebook, and Google. How did those four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
Portfolio, Penguin
[2018]
|
| Schlagworte: | |
| Zusammenfassung: | Business professor Scott Galloway asks fundamental questions about Amazon, Apple, Facebook, and Google. How did those four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone challenge them? Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others cant match. And he reveals how you can apply the lessons of their ascent to your own business or career |
| Beschreibung: | viii, 323 Seiten Illustrationen |
| ISBN: | 9780735213678 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV045172985 | ||
| 003 | DE-604 | ||
| 005 | 20181011 | ||
| 007 | t| | ||
| 008 | 180910s2018 xx a||| |||| 00||| eng d | ||
| 020 | |a 9780735213678 |c pbk. |9 978-0-7352-1367-8 | ||
| 035 | |a (OCoLC)1056977294 | ||
| 035 | |a (DE-599)BVBBV045172985 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-188 | ||
| 100 | 1 | |a Galloway, Scott |d 1964- |e Verfasser |0 (DE-588)1143065174 |4 aut | |
| 245 | 1 | 0 | |a The four |b the hidden DNA of Amazon, Apple, Facebook, and Google |c Scott Galloway |
| 246 | 1 | 3 | |a hidden DNA of Amazon, Apple, Facebook, and Google |
| 264 | 1 | |a New York |b Portfolio, Penguin |c [2018] | |
| 300 | |a viii, 323 Seiten |b Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 520 | 3 | |a Business professor Scott Galloway asks fundamental questions about Amazon, Apple, Facebook, and Google. How did those four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone challenge them? Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others cant match. And he reveals how you can apply the lessons of their ascent to your own business or career | |
| 653 | 0 | |a Information services industry / History | |
| 653 | 0 | |a Internet industry / History | |
| 653 | 0 | |a BUSINESS & ECONOMICS / Economic History | |
| 653 | 0 | |a BUSINESS & ECONOMICS / Entrepreneurship | |
| 653 | 0 | |a TECHNOLOGY & ENGINEERING / Social Aspects | |
| 653 | 0 | |a Information services industry | |
| 653 | 0 | |a Internet industry | |
| 653 | 0 | |a TECHNOLOGY & ENGINEERING / Social Aspects | |
| 653 | 6 | |a History | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-030562236 | |
Datensatz im Suchindex
| _version_ | 1815793531943387136 |
|---|---|
| adam_text | |
| any_adam_object | |
| author | Galloway, Scott 1964- |
| author_GND | (DE-588)1143065174 |
| author_facet | Galloway, Scott 1964- |
| author_role | aut |
| author_sort | Galloway, Scott 1964- |
| author_variant | s g sg |
| building | Verbundindex |
| bvnumber | BV045172985 |
| ctrlnum | (OCoLC)1056977294 (DE-599)BVBBV045172985 |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a2200000 c 4500</leader><controlfield tag="001">BV045172985</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20181011</controlfield><controlfield tag="007">t|</controlfield><controlfield tag="008">180910s2018 xx a||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780735213678</subfield><subfield code="c">pbk.</subfield><subfield code="9">978-0-7352-1367-8</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1056977294</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV045172985</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-188</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Galloway, Scott</subfield><subfield code="d">1964-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1143065174</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The four</subfield><subfield code="b">the hidden DNA of Amazon, Apple, Facebook, and Google</subfield><subfield code="c">Scott Galloway</subfield></datafield><datafield tag="246" ind1="1" ind2="3"><subfield code="a">hidden DNA of Amazon, Apple, Facebook, and Google</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York</subfield><subfield code="b">Portfolio, Penguin</subfield><subfield code="c">[2018]</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">viii, 323 Seiten</subfield><subfield code="b">Illustrationen</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="520" ind1="3" ind2=" "><subfield code="a">Business professor Scott Galloway asks fundamental questions about Amazon, Apple, Facebook, and Google. How did those four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone challenge them? Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others cant match. And he reveals how you can apply the lessons of their ascent to your own business or career</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Information services industry / History</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Internet industry / History</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">BUSINESS & ECONOMICS / Economic History</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">BUSINESS & ECONOMICS / Entrepreneurship</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">TECHNOLOGY & ENGINEERING / Social Aspects</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Information services industry</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Internet industry</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">TECHNOLOGY & ENGINEERING / Social Aspects</subfield></datafield><datafield tag="653" ind1=" " ind2="6"><subfield code="a">History</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-030562236</subfield></datafield></record></collection> |
| id | DE-604.BV045172985 |
| illustrated | Illustrated |
| indexdate | 2024-11-15T13:00:54Z |
| institution | BVB |
| isbn | 9780735213678 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030562236 |
| oclc_num | 1056977294 |
| open_access_boolean | |
| owner | DE-188 |
| owner_facet | DE-188 |
| physical | viii, 323 Seiten Illustrationen |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | Portfolio, Penguin |
| record_format | marc |
| spelling | Galloway, Scott 1964- Verfasser (DE-588)1143065174 aut The four the hidden DNA of Amazon, Apple, Facebook, and Google Scott Galloway hidden DNA of Amazon, Apple, Facebook, and Google New York Portfolio, Penguin [2018] viii, 323 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Business professor Scott Galloway asks fundamental questions about Amazon, Apple, Facebook, and Google. How did those four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone challenge them? Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others cant match. And he reveals how you can apply the lessons of their ascent to your own business or career Information services industry / History Internet industry / History BUSINESS & ECONOMICS / Economic History BUSINESS & ECONOMICS / Entrepreneurship TECHNOLOGY & ENGINEERING / Social Aspects Information services industry Internet industry History |
| spellingShingle | Galloway, Scott 1964- The four the hidden DNA of Amazon, Apple, Facebook, and Google |
| title | The four the hidden DNA of Amazon, Apple, Facebook, and Google |
| title_alt | hidden DNA of Amazon, Apple, Facebook, and Google |
| title_auth | The four the hidden DNA of Amazon, Apple, Facebook, and Google |
| title_exact_search | The four the hidden DNA of Amazon, Apple, Facebook, and Google |
| title_full | The four the hidden DNA of Amazon, Apple, Facebook, and Google Scott Galloway |
| title_fullStr | The four the hidden DNA of Amazon, Apple, Facebook, and Google Scott Galloway |
| title_full_unstemmed | The four the hidden DNA of Amazon, Apple, Facebook, and Google Scott Galloway |
| title_short | The four |
| title_sort | the four the hidden dna of amazon apple facebook and google |
| title_sub | the hidden DNA of Amazon, Apple, Facebook, and Google |
| work_keys_str_mv | AT gallowayscott thefourthehiddendnaofamazonapplefacebookandgoogle AT gallowayscott hiddendnaofamazonapplefacebookandgoogle |