Building brand experiences: a practical guide to retaining brand relevance
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
KoganPage
2018
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes index |
| Beschreibung: | xiv, 280 Seiten Illustrationen, Diagramme |
| ISBN: | 9780749481568 |
Internformat
MARC
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|---|---|---|---|
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| 245 | 1 | 0 | |a Building brand experiences |b a practical guide to retaining brand relevance |c Darren Coleman |
| 264 | 1 | |a London |b KoganPage |c 2018 | |
| 300 | |a xiv, 280 Seiten |b Illustrationen, Diagramme | ||
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| 653 | 0 | |a Branding (Marketing) | |
| 653 | 0 | |a Consumers' preferences | |
| 653 | 0 | |a Consumer satisfaction | |
| 653 | 0 | |a Markenführung | |
| 653 | 0 | |a Stakeholder | |
| 653 | 0 | |a Kundenzufriedenheit | |
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Datensatz im Suchindex
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| author | Coleman, Darren |
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| callnumber-first | H - Social Science |
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| callnumber-subject | HF - Commerce |
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| ctrlnum | (OCoLC)1039717072 (DE-599)GBV1018005900 |
| dewey-full | 658.827 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.827 |
| dewey-search | 658.827 |
| dewey-sort | 3658.827 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV045172232 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:10:42Z |
| institution | BVB |
| isbn | 9780749481568 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030561500 |
| oclc_num | 1039717072 |
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| owner_facet | DE-1050 DE-M347 DE-92 DE-898 DE-BY-UBR |
| physical | xiv, 280 Seiten Illustrationen, Diagramme |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | KoganPage |
| record_format | marc |
| spelling | Coleman, Darren Verfasser (DE-588)1167008251 aut Building brand experiences a practical guide to retaining brand relevance Darren Coleman London KoganPage 2018 xiv, 280 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Includes index Markenpolitik (DE-588)4144679-3 gnd rswk-swf Branding (Marketing) Consumers' preferences Consumer satisfaction Markenführung Stakeholder Kundenzufriedenheit Performance-Messung Markenpolitik (DE-588)4144679-3 s DE-604 9780749481575 Erscheint auch als Online-Ausgabe 978-0-7494-8157-5 V:DE-601;B:DE-206 application/pdf http://www.gbv.de/dms/zbw/1018005900.pdf Verlag Inhaltsverzeichnis |
| spellingShingle | Coleman, Darren Building brand experiences a practical guide to retaining brand relevance Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4144679-3 |
| title | Building brand experiences a practical guide to retaining brand relevance |
| title_auth | Building brand experiences a practical guide to retaining brand relevance |
| title_exact_search | Building brand experiences a practical guide to retaining brand relevance |
| title_full | Building brand experiences a practical guide to retaining brand relevance Darren Coleman |
| title_fullStr | Building brand experiences a practical guide to retaining brand relevance Darren Coleman |
| title_full_unstemmed | Building brand experiences a practical guide to retaining brand relevance Darren Coleman |
| title_short | Building brand experiences |
| title_sort | building brand experiences a practical guide to retaining brand relevance |
| title_sub | a practical guide to retaining brand relevance |
| topic | Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Markenpolitik |
| url | http://www.gbv.de/dms/zbw/1018005900.pdf |
| work_keys_str_mv | AT colemandarren buildingbrandexperiencesapracticalguidetoretainingbrandrelevance |