Integrated marketing communication: creative strategy from idea to implementation
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Lanham ; Boulder ; New York ; London
Rowman & Littlefield
[2018]
|
| Ausgabe: | Third edition |
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | viii, 359 Seiten Illustrationen |
| ISBN: | 9781538101056 9781538101049 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV045157603 | ||
| 003 | DE-604 | ||
| 005 | 20240425 | ||
| 007 | t | ||
| 008 | 180830s2018 xxua||| |||| 00||| eng d | ||
| 020 | |a 9781538101056 |c pbk |9 978-1-5381-0105-6 | ||
| 020 | |a 9781538101049 |c hbk |9 978-1-5381-0104-9 | ||
| 035 | |a (OCoLC)1012611332 | ||
| 035 | |a (DE-599)BVBBV045157603 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c XD-US | ||
| 049 | |a DE-521 | ||
| 050 | 0 | |a HF5415.123 | |
| 082 | 0 | |a 658.8/02 |2 23 | |
| 084 | |a QP 631 |0 (DE-625)141917: |2 rvk | ||
| 100 | 1 | |a Blakeman, Robyn |d 1958- |0 (DE-588)1014327008 |4 aut | |
| 245 | 1 | 0 | |a Integrated marketing communication |b creative strategy from idea to implementation |c Robyn Blakeman, University of Tennessee, Knoxville |
| 250 | |a Third edition | ||
| 264 | 1 | |a Lanham ; Boulder ; New York ; London |b Rowman & Littlefield |c [2018] | |
| 264 | 4 | |c © 2018 | |
| 300 | |a viii, 359 Seiten |b Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Communication in marketing | |
| 650 | 0 | 7 | |a Mediaplanung |0 (DE-588)4038221-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbeplanung |0 (DE-588)4130474-3 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Werbeplanung |0 (DE-588)4130474-3 |D s |
| 689 | 0 | 1 | |a Mediaplanung |0 (DE-588)4038221-7 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-1-5381-0106-3 |
| 787 | 0 | 8 | |i Überarbeitet als |b Fourth edition |d 2024 |z 978-1-5381-7632-0 |z 978-1-5381-7633-7 |w (DE-604)BV049022933 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-030547165 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804178834922143744 |
|---|---|
| any_adam_object | |
| author | Blakeman, Robyn 1958- |
| author_GND | (DE-588)1014327008 |
| author_facet | Blakeman, Robyn 1958- |
| author_role | aut |
| author_sort | Blakeman, Robyn 1958- |
| author_variant | r b rb |
| building | Verbundindex |
| bvnumber | BV045157603 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.123 |
| callnumber-search | HF5415.123 |
| callnumber-sort | HF 45415.123 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 631 |
| ctrlnum | (OCoLC)1012611332 (DE-599)BVBBV045157603 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Third edition |
| format | Book |
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| id | DE-604.BV045157603 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:10:17Z |
| institution | BVB |
| isbn | 9781538101056 9781538101049 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030547165 |
| oclc_num | 1012611332 |
| open_access_boolean | |
| owner | DE-521 |
| owner_facet | DE-521 |
| physical | viii, 359 Seiten Illustrationen |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | Rowman & Littlefield |
| record_format | marc |
| spelling | Blakeman, Robyn 1958- (DE-588)1014327008 aut Integrated marketing communication creative strategy from idea to implementation Robyn Blakeman, University of Tennessee, Knoxville Third edition Lanham ; Boulder ; New York ; London Rowman & Littlefield [2018] © 2018 viii, 359 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Communication in marketing Mediaplanung (DE-588)4038221-7 gnd rswk-swf Werbeplanung (DE-588)4130474-3 gnd rswk-swf Werbeplanung (DE-588)4130474-3 s Mediaplanung (DE-588)4038221-7 s 1\p DE-604 Erscheint auch als Online-Ausgabe 978-1-5381-0106-3 Überarbeitet als Fourth edition 2024 978-1-5381-7632-0 978-1-5381-7633-7 (DE-604)BV049022933 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Blakeman, Robyn 1958- Integrated marketing communication creative strategy from idea to implementation Communication in marketing Mediaplanung (DE-588)4038221-7 gnd Werbeplanung (DE-588)4130474-3 gnd |
| subject_GND | (DE-588)4038221-7 (DE-588)4130474-3 |
| title | Integrated marketing communication creative strategy from idea to implementation |
| title_auth | Integrated marketing communication creative strategy from idea to implementation |
| title_exact_search | Integrated marketing communication creative strategy from idea to implementation |
| title_full | Integrated marketing communication creative strategy from idea to implementation Robyn Blakeman, University of Tennessee, Knoxville |
| title_fullStr | Integrated marketing communication creative strategy from idea to implementation Robyn Blakeman, University of Tennessee, Knoxville |
| title_full_unstemmed | Integrated marketing communication creative strategy from idea to implementation Robyn Blakeman, University of Tennessee, Knoxville |
| title_short | Integrated marketing communication |
| title_sort | integrated marketing communication creative strategy from idea to implementation |
| title_sub | creative strategy from idea to implementation |
| topic | Communication in marketing Mediaplanung (DE-588)4038221-7 gnd Werbeplanung (DE-588)4130474-3 gnd |
| topic_facet | Communication in marketing Mediaplanung Werbeplanung |
| work_keys_str_mv | AT blakemanrobyn integratedmarketingcommunicationcreativestrategyfromideatoimplementation |