Integrated advertising, promotion, and marketing communications:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Harlow, England [und 21 weitere]
Pearson
[2018]
|
| Ausgabe: | Eighth edition, global edition |
| Schriftenreihe: | Always learning
|
| Schlagworte: | |
| Beschreibung: | 508 Seiten Illustrationen, Diagramme |
| ISBN: | 1292222697 9781292222691 |
Internformat
MARC
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| 020 | |a 9781292222691 |9 978-1-292-22269-1 | ||
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| 035 | |a (DE-599)BVBBV045157591 | ||
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| 100 | 1 | |a Clow, Kenneth E. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Integrated advertising, promotion, and marketing communications |c Kenneth E. Clow (University of Louisiana at Monroe), Donald Baack (Pittsburg State University) |
| 250 | |a Eighth edition, global edition | ||
| 264 | 1 | |a Harlow, England [und 21 weitere] |b Pearson |c [2018] | |
| 264 | 4 | |c © 2018 | |
| 300 | |a 508 Seiten |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Always learning | |
| 650 | 7 | |a Reclame |2 gtt | |
| 650 | 4 | |a Communication in marketing | |
| 650 | 4 | |a Advertising | |
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marktkommunikation |0 (DE-588)4131075-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Unternehmen |0 (DE-588)4061963-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Sales-promotion |0 (DE-588)4076968-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Integriertes Management |0 (DE-588)4346301-0 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4123623-3 |a Lehrbuch |2 gnd-content | |
| 689 | 0 | 0 | |a Unternehmen |0 (DE-588)4061963-1 |D s |
| 689 | 0 | 1 | |a Marktkommunikation |0 (DE-588)4131075-5 |D s |
| 689 | 0 | 2 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 0 | 3 | |a Sales-promotion |0 (DE-588)4076968-9 |D s |
| 689 | 0 | 4 | |a Integriertes Management |0 (DE-588)4346301-0 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 1 | 1 | |a Sales-promotion |0 (DE-588)4076968-9 |D s |
| 689 | 1 | 2 | |a Marketingmanagement |0 (DE-588)4168907-0 |D s |
| 689 | 1 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Baack, Donald |e Verfasser |4 aut | |
| 787 | 0 | 8 | |i Überarbeitet als |b Ninth edition, global edition |d 2022 |z 978-1-292-41121-7 |z 1-292-41121-X |w (DE-604)BV047512988 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-030547152 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804178834909560832 |
|---|---|
| any_adam_object | |
| author | Clow, Kenneth E. Baack, Donald |
| author_facet | Clow, Kenneth E. Baack, Donald |
| author_role | aut aut |
| author_sort | Clow, Kenneth E. |
| author_variant | k e c ke kec d b db |
| building | Verbundindex |
| bvnumber | BV045157591 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.123 |
| callnumber-search | HF5415.123 |
| callnumber-sort | HF 45415.123 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 620 QP 630 |
| ctrlnum | (OCoLC)1057693968 (DE-599)BVBBV045157591 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Eighth edition, global edition |
| format | Book |
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| genre | (DE-588)4123623-3 Lehrbuch gnd-content |
| genre_facet | Lehrbuch |
| id | DE-604.BV045157591 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:10:17Z |
| institution | BVB |
| isbn | 1292222697 9781292222691 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030547152 |
| oclc_num | 1057693968 |
| open_access_boolean | |
| owner | DE-521 DE-573 |
| owner_facet | DE-521 DE-573 |
| physical | 508 Seiten Illustrationen, Diagramme |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | Pearson |
| record_format | marc |
| series2 | Always learning |
| spelling | Clow, Kenneth E. Verfasser aut Integrated advertising, promotion, and marketing communications Kenneth E. Clow (University of Louisiana at Monroe), Donald Baack (Pittsburg State University) Eighth edition, global edition Harlow, England [und 21 weitere] Pearson [2018] © 2018 508 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Always learning Reclame gtt Communication in marketing Advertising Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marktkommunikation (DE-588)4131075-5 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Sales-promotion (DE-588)4076968-9 gnd rswk-swf Integriertes Management (DE-588)4346301-0 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Unternehmen (DE-588)4061963-1 s Marktkommunikation (DE-588)4131075-5 s Werbung (DE-588)4065541-6 s Sales-promotion (DE-588)4076968-9 s Integriertes Management (DE-588)4346301-0 s DE-604 Marketingmanagement (DE-588)4168907-0 s 1\p DE-604 Baack, Donald Verfasser aut Überarbeitet als Ninth edition, global edition 2022 978-1-292-41121-7 1-292-41121-X (DE-604)BV047512988 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Clow, Kenneth E. Baack, Donald Integrated advertising, promotion, and marketing communications Reclame gtt Communication in marketing Advertising Marketingmanagement (DE-588)4168907-0 gnd Marktkommunikation (DE-588)4131075-5 gnd Werbung (DE-588)4065541-6 gnd Unternehmen (DE-588)4061963-1 gnd Sales-promotion (DE-588)4076968-9 gnd Integriertes Management (DE-588)4346301-0 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4131075-5 (DE-588)4065541-6 (DE-588)4061963-1 (DE-588)4076968-9 (DE-588)4346301-0 (DE-588)4123623-3 |
| title | Integrated advertising, promotion, and marketing communications |
| title_auth | Integrated advertising, promotion, and marketing communications |
| title_exact_search | Integrated advertising, promotion, and marketing communications |
| title_full | Integrated advertising, promotion, and marketing communications Kenneth E. Clow (University of Louisiana at Monroe), Donald Baack (Pittsburg State University) |
| title_fullStr | Integrated advertising, promotion, and marketing communications Kenneth E. Clow (University of Louisiana at Monroe), Donald Baack (Pittsburg State University) |
| title_full_unstemmed | Integrated advertising, promotion, and marketing communications Kenneth E. Clow (University of Louisiana at Monroe), Donald Baack (Pittsburg State University) |
| title_short | Integrated advertising, promotion, and marketing communications |
| title_sort | integrated advertising promotion and marketing communications |
| topic | Reclame gtt Communication in marketing Advertising Marketingmanagement (DE-588)4168907-0 gnd Marktkommunikation (DE-588)4131075-5 gnd Werbung (DE-588)4065541-6 gnd Unternehmen (DE-588)4061963-1 gnd Sales-promotion (DE-588)4076968-9 gnd Integriertes Management (DE-588)4346301-0 gnd |
| topic_facet | Reclame Communication in marketing Advertising Marketingmanagement Marktkommunikation Werbung Unternehmen Sales-promotion Integriertes Management Lehrbuch |
| work_keys_str_mv | AT clowkennethe integratedadvertisingpromotionandmarketingcommunications AT baackdonald integratedadvertisingpromotionandmarketingcommunications |