Psychological processing of in-game advertising and advergaming: branded entertainment or entertaining persuasion ?
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Artikel |
| Sprache: | English |
| Veröffentlicht: |
2012
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| Beschreibung: | Section I. Embedding promotions within entertainment media: product placement effects and how they work |
| ISBN: | 978-1-8487-2944-5 |
Internformat
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| 245 | 1 | 0 | |a Psychological processing of in-game advertising and advergaming |b branded entertainment or entertaining persuasion ? |c Michelle R. Nelson, University of Illinois at Urbana-Champaign Urbana and Champaign, Illinois, Martin K. J. Waiguny, Alpen-Adria University of Klagenfurt Klagenfurt, Austria |
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Datensatz im Suchindex
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| spelling | Nelson, Michelle R. aut Psychological processing of in-game advertising and advergaming branded entertainment or entertaining persuasion ? Michelle R. Nelson, University of Illinois at Urbana-Champaign Urbana and Champaign, Illinois, Martin K. J. Waiguny, Alpen-Adria University of Klagenfurt Klagenfurt, Austria 2012 txt rdacontent n rdamedia nc rdacarrier Section I. Embedding promotions within entertainment media: product placement effects and how they work Waiguny, Martin K. J. aut pages:93-144 The psychology of entertainment media / ed. by L. J. Shrum Second edition New York, NY [u.a.], 2012 Seiten 93-144 (DE-604)BV040306855 978-1-8487-2944-5 |
| spellingShingle | Nelson, Michelle R. Waiguny, Martin K. J. Psychological processing of in-game advertising and advergaming branded entertainment or entertaining persuasion ? |
| title | Psychological processing of in-game advertising and advergaming branded entertainment or entertaining persuasion ? |
| title_auth | Psychological processing of in-game advertising and advergaming branded entertainment or entertaining persuasion ? |
| title_exact_search | Psychological processing of in-game advertising and advergaming branded entertainment or entertaining persuasion ? |
| title_full | Psychological processing of in-game advertising and advergaming branded entertainment or entertaining persuasion ? Michelle R. Nelson, University of Illinois at Urbana-Champaign Urbana and Champaign, Illinois, Martin K. J. Waiguny, Alpen-Adria University of Klagenfurt Klagenfurt, Austria |
| title_fullStr | Psychological processing of in-game advertising and advergaming branded entertainment or entertaining persuasion ? Michelle R. Nelson, University of Illinois at Urbana-Champaign Urbana and Champaign, Illinois, Martin K. J. Waiguny, Alpen-Adria University of Klagenfurt Klagenfurt, Austria |
| title_full_unstemmed | Psychological processing of in-game advertising and advergaming branded entertainment or entertaining persuasion ? Michelle R. Nelson, University of Illinois at Urbana-Champaign Urbana and Champaign, Illinois, Martin K. J. Waiguny, Alpen-Adria University of Klagenfurt Klagenfurt, Austria |
| title_short | Psychological processing of in-game advertising and advergaming |
| title_sort | psychological processing of in game advertising and advergaming branded entertainment or entertaining persuasion |
| title_sub | branded entertainment or entertaining persuasion ? |
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