Product integration: current practices and new directions
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Artikel |
| Sprache: | English |
| Veröffentlicht: |
2012
|
| Beschreibung: | Section I. Embedding promotions within entertainment media: product placement effects and how they work |
| ISBN: | 978-1-8487-2944-5 |
Internformat
MARC
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| 245 | 1 | 0 | |a Product integration |b current practices and new directions |c John A. McCarty, The College of New Jersey Ewing, New Jersey, Tina M. Lowrey, University of Texas at San Antonio San Antonio, Texas |
| 264 | 1 | |c 2012 | |
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| 773 | 1 | 8 | |g pages:11-35 |
| 773 | 0 | 8 | |t The psychology of entertainment media / ed. by L. J. Shrum |b Second edition |d New York, NY [u.a.], 2012 |g Seiten 11-35 |w (DE-604)BV040306855 |z 978-1-8487-2944-5 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-030546520 | ||
| 941 | |s 11-35 | ||
Datensatz im Suchindex
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| author | McCarty, John 1944- Lowrey, Tina M. 1959- |
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| id | DE-604.BV045156941 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:10:15Z |
| institution | BVB |
| isbn | 978-1-8487-2944-5 |
| language | English |
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| spelling | McCarty, John 1944- (DE-588)141946091 aut Product integration current practices and new directions John A. McCarty, The College of New Jersey Ewing, New Jersey, Tina M. Lowrey, University of Texas at San Antonio San Antonio, Texas 2012 txt rdacontent n rdamedia nc rdacarrier Section I. Embedding promotions within entertainment media: product placement effects and how they work Lowrey, Tina M. 1959- (DE-588)14292508X aut pages:11-35 The psychology of entertainment media / ed. by L. J. Shrum Second edition New York, NY [u.a.], 2012 Seiten 11-35 (DE-604)BV040306855 978-1-8487-2944-5 |
| spellingShingle | McCarty, John 1944- Lowrey, Tina M. 1959- Product integration current practices and new directions |
| title | Product integration current practices and new directions |
| title_auth | Product integration current practices and new directions |
| title_exact_search | Product integration current practices and new directions |
| title_full | Product integration current practices and new directions John A. McCarty, The College of New Jersey Ewing, New Jersey, Tina M. Lowrey, University of Texas at San Antonio San Antonio, Texas |
| title_fullStr | Product integration current practices and new directions John A. McCarty, The College of New Jersey Ewing, New Jersey, Tina M. Lowrey, University of Texas at San Antonio San Antonio, Texas |
| title_full_unstemmed | Product integration current practices and new directions John A. McCarty, The College of New Jersey Ewing, New Jersey, Tina M. Lowrey, University of Texas at San Antonio San Antonio, Texas |
| title_short | Product integration |
| title_sort | product integration current practices and new directions |
| title_sub | current practices and new directions |
| work_keys_str_mv | AT mccartyjohn productintegrationcurrentpracticesandnewdirections AT lowreytinam productintegrationcurrentpracticesandnewdirections |