Interactive Broadband Media: A Guide for a Successful Take-Off
Interactive broadband services are currently in the process of being transformed into a new communications standard for all households. The convergence and multimedia enablement of the telephone, television and PC allows users to access content from media enterprises at all times no matter where the...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Wiesbaden
Vieweg+Teubner Verlag
2001
|
| Schriftenreihe: | Edition Accenture
|
| Schlagworte: | |
| Online-Zugang: | FHI01 BTU01 URL des Erstveröffentlichers |
| Zusammenfassung: | Interactive broadband services are currently in the process of being transformed into a new communications standard for all households. The convergence and multimedia enablement of the telephone, television and PC allows users to access content from media enterprises at all times no matter where they happen to be. This book provides a unique overview of this situation and serves as a guide for companies faced with the evolution from traditional media to the new world of interactive broadband media. Not only established media enterprises intending to set foot in these new markets, but also start-ups recognise this revolution and are investing billions in an attempt to conquer this attractive new market at an early stage. The challenge here is to achieve a good return on high initial investments, a task that is not exactly made easier by the unwillingness of end customers to pay for the content they demand. Furthermore, companies often fail to optimise their orientation in the emerging value chains. This gives rise to the question of how to develop successful business models. The authors provide actual examples of business models that are successful in the long term. Here, particular attention is paid to introducing Accenture's tried and tested Get Audience/Sell Audience concept, based on the company's extensive consulting experience |
| Beschreibung: | 1 Online-Ressource (XII, 177 p) |
| ISBN: | 9783663013198 |
| DOI: | 10.1007/978-3-663-01319-8 |
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| isbn | 9783663013198 |
| language | English |
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| spelling | Mohr, Nikolaus Verfasser aut Interactive Broadband Media A Guide for a Successful Take-Off by Nikolaus Mohr, Gerhard P. Thomas Wiesbaden Vieweg+Teubner Verlag 2001 1 Online-Ressource (XII, 177 p) txt rdacontent c rdamedia cr rdacarrier Edition Accenture Interactive broadband services are currently in the process of being transformed into a new communications standard for all households. The convergence and multimedia enablement of the telephone, television and PC allows users to access content from media enterprises at all times no matter where they happen to be. This book provides a unique overview of this situation and serves as a guide for companies faced with the evolution from traditional media to the new world of interactive broadband media. Not only established media enterprises intending to set foot in these new markets, but also start-ups recognise this revolution and are investing billions in an attempt to conquer this attractive new market at an early stage. The challenge here is to achieve a good return on high initial investments, a task that is not exactly made easier by the unwillingness of end customers to pay for the content they demand. Furthermore, companies often fail to optimise their orientation in the emerging value chains. This gives rise to the question of how to develop successful business models. The authors provide actual examples of business models that are successful in the long term. Here, particular attention is paid to introducing Accenture's tried and tested Get Audience/Sell Audience concept, based on the company's extensive consulting experience Engineering Engineering, general Breitbandkommunikation (DE-588)4008113-8 gnd rswk-swf Interaktive Medien (DE-588)4642838-0 gnd rswk-swf Medienwirtschaft (DE-588)4129410-5 gnd rswk-swf Interaktive Medien (DE-588)4642838-0 s Breitbandkommunikation (DE-588)4008113-8 s Medienwirtschaft (DE-588)4129410-5 s 1\p DE-604 Thomas, Gerhard P. aut Erscheint auch als Druck-Ausgabe 9783663013211 https://doi.org/10.1007/978-3-663-01319-8 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Mohr, Nikolaus Thomas, Gerhard P. Interactive Broadband Media A Guide for a Successful Take-Off Engineering Engineering, general Breitbandkommunikation (DE-588)4008113-8 gnd Interaktive Medien (DE-588)4642838-0 gnd Medienwirtschaft (DE-588)4129410-5 gnd |
| subject_GND | (DE-588)4008113-8 (DE-588)4642838-0 (DE-588)4129410-5 |
| title | Interactive Broadband Media A Guide for a Successful Take-Off |
| title_auth | Interactive Broadband Media A Guide for a Successful Take-Off |
| title_exact_search | Interactive Broadband Media A Guide for a Successful Take-Off |
| title_full | Interactive Broadband Media A Guide for a Successful Take-Off by Nikolaus Mohr, Gerhard P. Thomas |
| title_fullStr | Interactive Broadband Media A Guide for a Successful Take-Off by Nikolaus Mohr, Gerhard P. Thomas |
| title_full_unstemmed | Interactive Broadband Media A Guide for a Successful Take-Off by Nikolaus Mohr, Gerhard P. Thomas |
| title_short | Interactive Broadband Media |
| title_sort | interactive broadband media a guide for a successful take off |
| title_sub | A Guide for a Successful Take-Off |
| topic | Engineering Engineering, general Breitbandkommunikation (DE-588)4008113-8 gnd Interaktive Medien (DE-588)4642838-0 gnd Medienwirtschaft (DE-588)4129410-5 gnd |
| topic_facet | Engineering Engineering, general Breitbandkommunikation Interaktive Medien Medienwirtschaft |
| url | https://doi.org/10.1007/978-3-663-01319-8 |
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