Digitale Transformation des Marketing:
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English German |
| Veröffentlicht: |
Berlin
uni-edition
2018
|
| Schriftenreihe: | PraxisWissen
2018, Heft 01 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Inhaltsverzeichnis |
| Beschreibung: | 164 Seiten Illustrationen 21 cm |
| ISBN: | 9783947208074 3947208073 |
Internformat
MARC
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| 245 | 1 | 0 | |a Digitale Transformation des Marketing |c Herausgeber: Andrea Rumler & Marcus Stumpf |
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| 653 | |a Digitale Markenführung | ||
| 653 | |a Fake Reviews | ||
| 653 | |a Follower | ||
| 653 | |a Influencer | ||
| 653 | |a Markenkooperationen | ||
| 653 | |a Online-Kaufverhalten | ||
| 653 | |a Plattformmarketing | ||
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Datensatz im Suchindex
| _version_ | 1804178800274046976 |
|---|---|
| adam_text | INHALTSVERZEICHNIS
VORWORT DER HERAUSGEBER 7
DIGITALE MARKENFUEHRUNG 9
RALF T. KREUTZER
PLATTFORMMARKETING - BEDEUTUNG, ANSATZ, HANDLUNGSFELDER 25
CHRISTIAN WISSING
INFLUENCER MARKETING - MARKENKOOPERATIONEN MIT SOCIAL MEDIA STARS 37
ERFOLGREICH GESTALTEN
KARSTEN KILIAN
DO FOLLOWERS MATTER? QUANTITATIVE SUCCESS FACTORS OF SALE ENHANCING 59
PRODUCT REVIEW BLOGS
ROBERT ZIMMERMANN & SASCHA THIEME
*FAKE REVIEWS* IM ZEITALTER DER DIGITALEN WEITEREMPFEHLUNG - 71
HERAUSFORDERUNGEN VON GEFAELSCHTEN ONLINE-BEWERTUNGEN FUER
UNTERNEHMEN UND POTENZIELLE LOESUNGSANSAETZE
MARTINA REUSER
DIGITALER WANDEL BEIM KAUF VON LEBENSMITTELN - EMPIRISCHE BEFUNDE 81
ZUM ONLINE-KAUFVERHALTEN
WOLFGANG GEISE, FABIAN A. GEISE & ALEXANDRA POEMPNER
DYNAMISCHE PREISSETZUNG IM LEBENSMITTELEINZELHANDEL - MOEGLICHKEITEN 97
UND GRENZEN
AN NETT WOLF
DIGITAL TRANSFORMATION OF RETAIL STORES - THE IMPACT OF DIGITALISATION
AND 107
OMNI-CHANNEL RETAIL ON THE CUSTOMER JOURNEY
ANNA-KATHARINA WEILER, KLAUS MUEHLBAECK & RUTH SCHOELLHAMMER
BEACONS ALS INSTRUMENT DER DIGITALEN MARKETINGKOMMUNIKATION IM 119
STATIONAEREN HANDEL
DIRK VON SCHNAKENBURG & MELANIE ZWINGELBERG
DIGITALISIERUNG IN DER MARKTFORSCHUNG - EIN PRAGMATISCHER ANSATZ FUER DIE
131
PRAXIS ZUR MESSUNG IMPLIZITER EINSTELLUNGEN
ANDREA BOOKHAGEN & ARNO F. BOHNERT
AUSWIRKUNGEN DER DIGITALISIERUNG IM MARKETING - EINE EXPERTENSTUDIE
HOLGER J. SCHMIDT & MARTINA BERG
|
| any_adam_object | 1 |
| author2 | Rumler, Andrea ca. 20. Jh Stumpf, Marcus |
| author2_role | edt edt |
| author2_variant | a r ar m s ms |
| author_GND | (DE-588)170981088 (DE-588)143692550 |
| author_facet | Rumler, Andrea ca. 20. Jh Stumpf, Marcus |
| building | Verbundindex |
| bvnumber | BV045136493 |
| classification_rvk | QP 650 |
| ctrlnum | (OCoLC)1047619825 (DE-599)DNB1163217417 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| genre_facet | Aufsatzsammlung |
| id | DE-604.BV045136493 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:09:43Z |
| institution | BVB |
| institution_GND | (DE-588)1065711964 |
| isbn | 9783947208074 3947208073 |
| language | English German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030526394 |
| oclc_num | 1047619825 |
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| physical | 164 Seiten Illustrationen 21 cm |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | uni-edition |
| record_format | marc |
| series | PraxisWissen |
| series2 | PraxisWissen |
| spelling | Digitale Transformation des Marketing Herausgeber: Andrea Rumler & Marcus Stumpf Berlin uni-edition 2018 164 Seiten Illustrationen 21 cm txt rdacontent n rdamedia nc rdacarrier PraxisWissen 2018, Heft 01 Influencer (DE-588)1164030825 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Fachhochschul-/Hochschulausbildung Digitale Markenführung Fake Reviews Follower Influencer Markenkooperationen Online-Kaufverhalten Plattformmarketing (DE-588)4143413-4 Aufsatzsammlung gnd-content Influencer (DE-588)1164030825 s Marketing (DE-588)4037589-4 s DE-604 Online-Marketing (DE-588)7706419-7 s Rumler, Andrea ca. 20. Jh. (DE-588)170981088 edt Stumpf, Marcus (DE-588)143692550 edt Uni-Edition GmbH (DE-588)1065711964 pbl PraxisWissen 2018, Heft 01 (DE-604)BV044041478 2018, Heft 01 B:DE-101 application/pdf http://d-nb.info/1163217417/04 Inhaltsverzeichnis DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030526394&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Digitale Transformation des Marketing PraxisWissen Influencer (DE-588)1164030825 gnd Online-Marketing (DE-588)7706419-7 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)1164030825 (DE-588)7706419-7 (DE-588)4037589-4 (DE-588)4143413-4 |
| title | Digitale Transformation des Marketing |
| title_auth | Digitale Transformation des Marketing |
| title_exact_search | Digitale Transformation des Marketing |
| title_full | Digitale Transformation des Marketing Herausgeber: Andrea Rumler & Marcus Stumpf |
| title_fullStr | Digitale Transformation des Marketing Herausgeber: Andrea Rumler & Marcus Stumpf |
| title_full_unstemmed | Digitale Transformation des Marketing Herausgeber: Andrea Rumler & Marcus Stumpf |
| title_short | Digitale Transformation des Marketing |
| title_sort | digitale transformation des marketing |
| topic | Influencer (DE-588)1164030825 gnd Online-Marketing (DE-588)7706419-7 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Influencer Online-Marketing Marketing Aufsatzsammlung |
| url | http://d-nb.info/1163217417/04 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030526394&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| volume_link | (DE-604)BV044041478 |
| work_keys_str_mv | AT rumlerandrea digitaletransformationdesmarketing AT stumpfmarcus digitaletransformationdesmarketing AT unieditiongmbh digitaletransformationdesmarketing |
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