Understanding the marketing exceptionality of prestige perfumes:
Moving from a luxury market to a "mass luxury" market -- The principle of affinity and DNA of a brand -- Motivations for buying a prestige perfume -- Introduction the notion of DNA for a perfume brand -- Discovering & pinpointing the brand DNA of five great perfume brands -- Valuing pe...
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London ; New York
Routledge
2018
|
| Schriftenreihe: | Routledge focus
|
| Zusammenfassung: | Moving from a luxury market to a "mass luxury" market -- The principle of affinity and DNA of a brand -- Motivations for buying a prestige perfume -- Introduction the notion of DNA for a perfume brand -- Discovering & pinpointing the brand DNA of five great perfume brands -- Valuing perfume lines according to the specific criteria of the brand DNA -- A case study to explicate the method -- How to develop a second/third (or further) perfume of a brand -- Inside the mind : expectations about one's perfume -- About the niche brands -- What we should keep in mind regarding prestige perfumes -- The mass market perfumes -- About body sprays -- Summary of the rules for each of the three perfume categories -- Index |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | xix, 187 Seiten Illustrationen, Diagramme |
| ISBN: | 9781138580787 |
Internformat
MARC
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| 100 | 1 | |a Horoszko, Nithda |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Understanding the marketing exceptionality of prestige perfumes |c Nithda Horoszko, David Moskowitz and Howard Moskowitz |
| 264 | 1 | |a London ; New York |b Routledge |c 2018 | |
| 300 | |a xix, 187 Seiten |b Illustrationen, Diagramme | ||
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| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Routledge focus | |
| 500 | |a Includes bibliographical references and index | ||
| 520 | 3 | |a Moving from a luxury market to a "mass luxury" market -- The principle of affinity and DNA of a brand -- Motivations for buying a prestige perfume -- Introduction the notion of DNA for a perfume brand -- Discovering & pinpointing the brand DNA of five great perfume brands -- Valuing perfume lines according to the specific criteria of the brand DNA -- A case study to explicate the method -- How to develop a second/third (or further) perfume of a brand -- Inside the mind : expectations about one's perfume -- About the niche brands -- What we should keep in mind regarding prestige perfumes -- The mass market perfumes -- About body sprays -- Summary of the rules for each of the three perfume categories -- Index | |
| 700 | 1 | |a Moskowitz, David |e Verfasser |4 aut | |
| 700 | 1 | |a Moskowitz, Howard |e Verfasser |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-0-429-50711-3 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-030520943 | ||
Datensatz im Suchindex
| _version_ | 1804178790047285248 |
|---|---|
| any_adam_object | |
| author | Horoszko, Nithda Moskowitz, David Moskowitz, Howard |
| author_facet | Horoszko, Nithda Moskowitz, David Moskowitz, Howard |
| author_role | aut aut aut |
| author_sort | Horoszko, Nithda |
| author_variant | n h nh d m dm h m hm |
| building | Verbundindex |
| bvnumber | BV045130947 |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)1020174703 (DE-599)GBV1010674609 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV045130947 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:09:34Z |
| institution | BVB |
| isbn | 9781138580787 |
| language | English |
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| physical | xix, 187 Seiten Illustrationen, Diagramme |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | Routledge |
| record_format | marc |
| series2 | Routledge focus |
| spelling | Horoszko, Nithda Verfasser aut Understanding the marketing exceptionality of prestige perfumes Nithda Horoszko, David Moskowitz and Howard Moskowitz London ; New York Routledge 2018 xix, 187 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Routledge focus Includes bibliographical references and index Moving from a luxury market to a "mass luxury" market -- The principle of affinity and DNA of a brand -- Motivations for buying a prestige perfume -- Introduction the notion of DNA for a perfume brand -- Discovering & pinpointing the brand DNA of five great perfume brands -- Valuing perfume lines according to the specific criteria of the brand DNA -- A case study to explicate the method -- How to develop a second/third (or further) perfume of a brand -- Inside the mind : expectations about one's perfume -- About the niche brands -- What we should keep in mind regarding prestige perfumes -- The mass market perfumes -- About body sprays -- Summary of the rules for each of the three perfume categories -- Index Moskowitz, David Verfasser aut Moskowitz, Howard Verfasser aut Erscheint auch als Online-Ausgabe 978-0-429-50711-3 |
| spellingShingle | Horoszko, Nithda Moskowitz, David Moskowitz, Howard Understanding the marketing exceptionality of prestige perfumes |
| title | Understanding the marketing exceptionality of prestige perfumes |
| title_auth | Understanding the marketing exceptionality of prestige perfumes |
| title_exact_search | Understanding the marketing exceptionality of prestige perfumes |
| title_full | Understanding the marketing exceptionality of prestige perfumes Nithda Horoszko, David Moskowitz and Howard Moskowitz |
| title_fullStr | Understanding the marketing exceptionality of prestige perfumes Nithda Horoszko, David Moskowitz and Howard Moskowitz |
| title_full_unstemmed | Understanding the marketing exceptionality of prestige perfumes Nithda Horoszko, David Moskowitz and Howard Moskowitz |
| title_short | Understanding the marketing exceptionality of prestige perfumes |
| title_sort | understanding the marketing exceptionality of prestige perfumes |
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