Zakony reklamy: pravo dlja marketinga : pravovye osnovy reklamy v Rossii i SNG
Законы рекламы право для маркетинга : правовые основы рекламы в России и СНГ
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | Russian |
| Veröffentlicht: |
Moskva
Infotropik Media
2017
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | VIII, 273 Seiten Illustrationen (farbig) 21 cm |
| ISBN: | 9785999802859 5999802857 |
Internformat
MARC
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| 245 | 1 | 0 | |6 880-02 |a Zakony reklamy |b pravo dlja marketinga : pravovye osnovy reklamy v Rossii i SNG |c D.A. Grigor'ev |
| 264 | 1 | |6 880-03 |a Moskva |b Infotropik Media |c 2017 | |
| 300 | |a VIII, 273 Seiten |b Illustrationen (farbig) |c 21 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 546 | |a Text russisch | ||
| 546 | |b Kyrillische Schrift | ||
| 610 | 2 | 7 | |a Gemeinschaft Unabhängiger Staaten |0 (DE-588)2128486-6 |2 gnd |9 rswk-swf |
| 650 | 4 | |a Advertising laws / Russia (Federation) | |
| 650 | 4 | |a Advertising laws / Former Soviet republics | |
| 650 | 4 | |a Journalism. The periodical press, etc | |
| 650 | 4 | |a Law in general. Comparative and uniform law. Jurisprudence | |
| 650 | 7 | |a Advertising laws |2 fast | |
| 650 | 0 | 7 | |a Recht |0 (DE-588)4048737-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 651 | 7 | |a Russia (Federation) |2 fast | |
| 651 | 7 | |a Soviet Union / Former Soviet republics |2 fast | |
| 651 | 7 | |a Russland |0 (DE-588)4076899-5 |2 gnd |9 rswk-swf | |
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| 880 | 1 | |6 100-01/(N |a Григорьев, Дмитрий Андреевич |a ut | |
| 880 | 1 | 0 | |6 245-02/(N |a Законы рекламы |b право для маркетинга : правовые основы рекламы в России и СНГ |c Д.А. Григорьев |
| 880 | 1 | |6 264-03/(N |a Москва |b Инфотропик Медиа |c 2017 | |
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nOHHTME PEK/lAMbl
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PacnpocTpaHeHwe peK/iaMbi............................4
HanpaßneHHOCTb peK/iaMbi Ha Heonpefle/ieHHbiii Kpyr /ihu .... 5
OopMMpoBaHMe h noflflep KaHMe MHTepeca k oó^eKTy
peK^aMupoBaHnq.......................................7
PEK/1AMA KAK OCHOBAHME B03HMKH0BEHMH
AOrOBOPHblX OTHOLUEHMÍÍ
PeK/iaMa Kax npefl/ioxeHMe Ae/iaTb ocfrepTbi........11
PeK/iaMa KaK ny6/iHMHaq ocJ epTa....................14
OcoöeHHocTH Bbióopa xapaKTepa peK/iaMHoro coo6Lu,eHnq ... 17
PEKJ1AMHOE 3AKOHOflATE/lbCTBO POCCMM
Hctohhhkm npaBOBoro pery/inpoBaHnq pex/iaMHoro
3aKOHO,qaTe/ibCTBa..................................27
CYBbEKTbl PEK/lAMHblX nPABOOTHOWEHMii
PeK/iaMOflaTe/ib....................................39
PeK/iaMonpon3BOAMTenb...............................41
PeK/iaMopacnpocTpaHme/ib............................42
rioTpe6nTer!n peK/iaMbi.............................44
CnoHCop.............................................44
AHTHMOHono/ibHbiPi opraH............................46
HEflOCTOBEPHAH PEK/IAMA
B POCCHMCKOM 3AKOHOAATE/lbCTBE
rioHRTMe HeßocTOBepHoPi peK/iaMbi...................48
PeK/iaMa, BBOAfluuaq b 3a6/iy KAeHMe................54
V
CoflepxaHne
BßefleHne b 3a6ny KfleHMe cooömeHneM AocTOBepHbix
cßefleHuPt...........................................62
CTaHflapT noTpeömerm.................................64
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OïeeTCTBeHHOCTb 3a pa3MeujteHne
HeflocTOBepHOM pex/iaMbi.............................70
HEflOBPOCOBECTHAfl PEK/IAMA.
COOTHOLUEHME nOHflTMÉÎ HEAOBPOCOBECTHAfl PEK/IAMA
H HEAOBPOCOBECTHAfl KOHKYPEHLtHfl B POCCHHCKOM
3AKOHOflATE/lbCTBE....................................72
CPABHHTE/lbHAfl PEK/IAMA B POCCHHCKOM
3AKOHOflATE/lbCTBE
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06e3nnMeHHbie cpaBHeHMFi.............................92
HCfl0/lb30BAHHE HHTE/l/IEKTYA/lbHOH
COBCTBEHHOCTM B PEK/1AME
PeK/iaMa xax oótexT wHTe/i/iexTya/ibHow coöcTBeHNOCTu.97
OTBeTCTBeHHOCTb 3a He33KOHHOe MCno/1b30BaHHe
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M3o6pa3MTe/ibHoro HCxyccTBa, nepeLuefluuHX
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OBPA3N B PEK/IAME
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VI
CoflepxaHne
Hcnonb30BaHne o6pa30B nioAefi vi xcubothwx........155
OCOBEHHOCTM MCF10/lb30BAHM5l
PyCCKOrO A3blKA B PEK/1AME.............................156
HCn0Jlb30BAHME MHOCTPAHHblX C/IOB B PEKJ1AME
llpaBOBoe perynupoBaHne ncno/ib30BaHUfl
HHOCTpaHHbix C/IOB b peK/iaMe......................161
AKTya/ibHbie npoö/ieMbi ncno/ ib30BaHHfl
HHOCTpaHHblX C/IOB b peK/iaivie....................165
C6op 3a MCn0/1b30BaHWe MHOCTpaHHblX C/IOB
b peK/iaMe.........................................167
MCn0/lb30BAHME CnOPTMBHOM CMMBO/1MKM B PEK/1AME
ilpaBOBoe pery/inpoBaHne ncno/ib30BaHHjq
CnOpTUBHOÍÍ CHMBO/TMKM.............................171
OTBeTCTBeHHOCTb 3a H633KOHHOe MCn0/1b30BaHHe
CnopTUBHOM CHMBO/1HKH..............................167
Product placement b Poccun....................... 170
Product placement n cKpbuas petc/iarvia............171
Product placement h opraHHMHoe ynoMUHaHMe o TOBape
b npoM3BeAeHH9x HCKyccTBa..........................175
Product placement u cnoHCopcKaa pex/iaMa...........178
30HTMMHAA PEKflAMA......................................185
PEKJ1AMA, nOBY KflAIOmAq K COBEPLUEHMK
nPOTMBOriPABHblX AEÍÍCTBMM..........................194
CTHMy/lMPyjOlMME MEPOnPMflTHfl
M MX nPABOBOE PETy/lMPOBAHME B PEKJ1AME
PeK/iaMHblM KOHKypC................................210
noHHTne KOHKypca...................................210
flpH3HaKM KOHKypca.................................211
PeK/iaMHbIVi KOHKypC KaK BHfl KOHKypca.............213
PeK/naMHbJM KOHKypc m CTHMy/inpyK)mee Meponpn^Tne.216
VII
CoflepxaHne
ílopflflOK npoBefleHMfl peK/iaMHoro KOHKypca..........217
flpaBn/ia npoeefleHUP peK/iaMHoro KOHKypca............217
Pa3MeuueHne peK/iaMbi o KOHKypce......................218
MfPbl B PEK/1AMHOÍÍ AEflTETlbHOCTM
rioHqTne nrpbi........................................219
OcOÖeHHOCTM, BMflbl nrpbi.............................221
ripaBM/ia npoBefleHnç? urpbi..........................225
Pa3MeLueHne peK/iaMbi 06 urpe.........................226
PEK/1AMA flMCTAHUMOHHblX nPOflA K
PeK/iaMa MHcfcopMaunoHHoíí npoflyKMMM.................233
floHflTHe MHc()opMauMOHHoii npoflyKUHU................235
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flpaKTHKa npuMeHennfl q. 10.2 ct. 5 3aKona o peK/iaMe.243
PeK/iaMa, J)opMnpyKDLuaa HeraTUBHoe OTHOLueHne
K noTpeómeriK)........................................248
Tn3epH8fl peK/iaMa....................................251
PEK/1AMHOE 3AKOHOflATE/lbCTBO 3APY5E KHblX CTPAH
3aKOH o peK/iaMe YxpanHb).............................249
3aKOH o peK/iaMe Pecny6/inKM Be/iapycb................259
PeK/iaMHblii 33KOH rpy3MM.............................265
PeK/iaMHoe 3aKOHOflaTe/ibCTeo Kmaa....................268
PeKnaMHoe 3aKOHOflaTe/ibCTBO Ka3axcTaHa...............271
VIII
|
| any_adam_object | 1 |
| author | Grigorʹev, Dmitrij Andreevič ca. 20./21. Jh |
| author_GND | (DE-588)1169777678 |
| author_facet | Grigorʹev, Dmitrij Andreevič ca. 20./21. Jh |
| author_role | aut |
| author_sort | Grigorʹev, Dmitrij Andreevič ca. 20./21. Jh |
| author_variant | d a g da dag |
| building | Verbundindex |
| bvnumber | BV045125024 |
| ctrlnum | (OCoLC)1083285357 (DE-599)BVBBV045125024 |
| format | Book |
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| geographic | Russia (Federation) fast Soviet Union / Former Soviet republics fast Russland (DE-588)4076899-5 gnd |
| geographic_facet | Russia (Federation) Soviet Union / Former Soviet republics Russland |
| id | DE-604.BV045125024 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:09:24Z |
| institution | BVB |
| isbn | 9785999802859 5999802857 |
| language | Russian |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030515136 |
| oclc_num | 1083285357 |
| open_access_boolean | |
| owner | DE-M382 DE-12 |
| owner_facet | DE-M382 DE-12 |
| physical | VIII, 273 Seiten Illustrationen (farbig) 21 cm |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | Infotropik Media |
| record_format | marc |
| spelling | 880-01 Grigorʹev, Dmitrij Andreevič ca. 20./21. Jh Verfasser (DE-588)1169777678 aut 880-02 Zakony reklamy pravo dlja marketinga : pravovye osnovy reklamy v Rossii i SNG D.A. Grigor'ev 880-03 Moskva Infotropik Media 2017 VIII, 273 Seiten Illustrationen (farbig) 21 cm txt rdacontent n rdamedia nc rdacarrier Text russisch Kyrillische Schrift Gemeinschaft Unabhängiger Staaten (DE-588)2128486-6 gnd rswk-swf Advertising laws / Russia (Federation) Advertising laws / Former Soviet republics Journalism. The periodical press, etc Law in general. Comparative and uniform law. Jurisprudence Advertising laws fast Recht (DE-588)4048737-4 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Russia (Federation) fast Soviet Union / Former Soviet republics fast Russland (DE-588)4076899-5 gnd rswk-swf Russland (DE-588)4076899-5 g Gemeinschaft Unabhängiger Staaten (DE-588)2128486-6 b Werbung (DE-588)4065541-6 s Recht (DE-588)4048737-4 s DE-604 Digitalisierung BSB München 19 - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030515136&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 100-01/(N Григорьев, Дмитрий Андреевич ut 245-02/(N Законы рекламы право для маркетинга : правовые основы рекламы в России и СНГ Д.А. Григорьев 264-03/(N Москва Инфотропик Медиа 2017 |
| spellingShingle | Grigorʹev, Dmitrij Andreevič ca. 20./21. Jh Zakony reklamy pravo dlja marketinga : pravovye osnovy reklamy v Rossii i SNG Gemeinschaft Unabhängiger Staaten (DE-588)2128486-6 gnd Advertising laws / Russia (Federation) Advertising laws / Former Soviet republics Journalism. The periodical press, etc Law in general. Comparative and uniform law. Jurisprudence Advertising laws fast Recht (DE-588)4048737-4 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)2128486-6 (DE-588)4048737-4 (DE-588)4065541-6 (DE-588)4076899-5 |
| title | Zakony reklamy pravo dlja marketinga : pravovye osnovy reklamy v Rossii i SNG |
| title_auth | Zakony reklamy pravo dlja marketinga : pravovye osnovy reklamy v Rossii i SNG |
| title_exact_search | Zakony reklamy pravo dlja marketinga : pravovye osnovy reklamy v Rossii i SNG |
| title_full | Zakony reklamy pravo dlja marketinga : pravovye osnovy reklamy v Rossii i SNG D.A. Grigor'ev |
| title_fullStr | Zakony reklamy pravo dlja marketinga : pravovye osnovy reklamy v Rossii i SNG D.A. Grigor'ev |
| title_full_unstemmed | Zakony reklamy pravo dlja marketinga : pravovye osnovy reklamy v Rossii i SNG D.A. Grigor'ev |
| title_short | Zakony reklamy |
| title_sort | zakony reklamy pravo dlja marketinga pravovye osnovy reklamy v rossii i sng |
| title_sub | pravo dlja marketinga : pravovye osnovy reklamy v Rossii i SNG |
| topic | Gemeinschaft Unabhängiger Staaten (DE-588)2128486-6 gnd Advertising laws / Russia (Federation) Advertising laws / Former Soviet republics Journalism. The periodical press, etc Law in general. Comparative and uniform law. Jurisprudence Advertising laws fast Recht (DE-588)4048737-4 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Gemeinschaft Unabhängiger Staaten Advertising laws / Russia (Federation) Advertising laws / Former Soviet republics Journalism. The periodical press, etc Law in general. Comparative and uniform law. Jurisprudence Advertising laws Recht Werbung Russia (Federation) Soviet Union / Former Soviet republics Russland |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030515136&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT grigorʹevdmitrijandreevic zakonyreklamypravodljamarketingapravovyeosnovyreklamyvrossiiisng |