Small and Medium Business Improvement in the ASEAN Region: Marketing Factors
Previous studies have indicated that finance, marketing, and problems of production management are three of the major constraints facing small and medium sized businesses (SMBs) in the ASEAN region. These three concerns are addressed in successive phases of the ASEAN Small and Medium Businesses Impr...
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Singapore
ISEAS Publishing
[2013]
|
| Online-Zugang: | FHA01 FKE01 FLA01 UBG01 UPA01 FAW01 FAB01 FCO01 Volltext |
| Zusammenfassung: | Previous studies have indicated that finance, marketing, and problems of production management are three of the major constraints facing small and medium sized businesses (SMBs) in the ASEAN region. These three concerns are addressed in successive phases of the ASEAN Small and Medium Businesses Improvement Project coordinated by the Institute of Southeast Asian Studies. The present paper draws on the findings of the second phase, which focused on marketing issues |
| Beschreibung: | Description based on online resource; title from PDF title page (publisher's Web site, viewed 22. Jun 2018) |
| Beschreibung: | 1 online resource |
| ISBN: | 9789814345811 |
| DOI: | 10.1355/9789814345811 |
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| indexdate | 2024-07-10T08:09:19Z |
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| isbn | 9789814345811 |
| language | English |
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| spelling | Small and Medium Business Improvement in the ASEAN Region Marketing Factors Kenneth James, Narongchai Akrasanee Singapore ISEAS Publishing [2013] © 2013 1 online resource txt rdacontent c rdamedia cr rdacarrier Description based on online resource; title from PDF title page (publisher's Web site, viewed 22. Jun 2018) Previous studies have indicated that finance, marketing, and problems of production management are three of the major constraints facing small and medium sized businesses (SMBs) in the ASEAN region. These three concerns are addressed in successive phases of the ASEAN Small and Medium Businesses Improvement Project coordinated by the Institute of Southeast Asian Studies. The present paper draws on the findings of the second phase, which focused on marketing issues In English Akrasanee, Narongchai (DE-588)170039498 edt James, Kenneth George (DE-588)170082229 edt https://doi.org/10.1355/9789814345811 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Small and Medium Business Improvement in the ASEAN Region Marketing Factors |
| title | Small and Medium Business Improvement in the ASEAN Region Marketing Factors |
| title_auth | Small and Medium Business Improvement in the ASEAN Region Marketing Factors |
| title_exact_search | Small and Medium Business Improvement in the ASEAN Region Marketing Factors |
| title_full | Small and Medium Business Improvement in the ASEAN Region Marketing Factors Kenneth James, Narongchai Akrasanee |
| title_fullStr | Small and Medium Business Improvement in the ASEAN Region Marketing Factors Kenneth James, Narongchai Akrasanee |
| title_full_unstemmed | Small and Medium Business Improvement in the ASEAN Region Marketing Factors Kenneth James, Narongchai Akrasanee |
| title_short | Small and Medium Business Improvement in the ASEAN Region |
| title_sort | small and medium business improvement in the asean region marketing factors |
| title_sub | Marketing Factors |
| url | https://doi.org/10.1355/9789814345811 |
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