Participation marketing: unleashing employees to participate and become brand storytellers
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London ; New York ; New Delhi
Kogan Page
2018
|
| Schlagworte: | |
| Beschreibung: | Literaturverzeichnis: Seite 223-229 |
| Beschreibung: | xvi, 238 Seiten Illustrationen |
| ISBN: | 9780749482107 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV045120952 | ||
| 003 | DE-604 | ||
| 005 | 20181212 | ||
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| 020 | |a 9780749482107 |c pbk. |9 978-0-7494-8210-7 | ||
| 035 | |a (OCoLC)1004850948 | ||
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| 100 | 1 | |a Brito, Michael |e Verfasser |0 (DE-588)1046387529 |4 aut | |
| 245 | 1 | 0 | |a Participation marketing |b unleashing employees to participate and become brand storytellers |c Michael Brito |
| 264 | 1 | |a London ; New York ; New Delhi |b Kogan Page |c 2018 | |
| 300 | |a xvi, 238 Seiten |b Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Literaturverzeichnis: Seite 223-229 | ||
| 650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Arbeitsmotivation |0 (DE-588)4132063-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Unternehmenskultur |0 (DE-588)4131484-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Social Media |0 (DE-588)4639271-3 |2 gnd |9 rswk-swf |
| 653 | 0 | |a Branding (Marketing) | |
| 653 | 0 | |a Marketing / Management | |
| 653 | 0 | |a Management / Employee participation | |
| 653 | 0 | |a Corporate culture | |
| 653 | 0 | |a Employee motivation | |
| 653 | 0 | |a Markenführung | |
| 653 | 0 | |a Arbeitskräfte | |
| 653 | 0 | |a Leistungsmotivation | |
| 689 | 0 | 0 | |a Markenpolitik |0 (DE-588)4144679-3 |D s |
| 689 | 0 | 1 | |a Social Media |0 (DE-588)4639271-3 |D s |
| 689 | 0 | 2 | |a Unternehmenskultur |0 (DE-588)4131484-0 |D s |
| 689 | 0 | 3 | |a Arbeitsmotivation |0 (DE-588)4132063-3 |D s |
| 689 | 0 | |5 DE-604 | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-0-7494-8211-4 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-030511088 | ||
Datensatz im Suchindex
| _version_ | 1804178771259949056 |
|---|---|
| any_adam_object | |
| author | Brito, Michael |
| author_GND | (DE-588)1046387529 |
| author_facet | Brito, Michael |
| author_role | aut |
| author_sort | Brito, Michael |
| author_variant | m b mb |
| building | Verbundindex |
| bvnumber | BV045120952 |
| classification_rvk | QP 650 |
| ctrlnum | (OCoLC)1004850948 (DE-599)GBV898305950 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV045120952 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:09:16Z |
| institution | BVB |
| isbn | 9780749482107 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030511088 |
| oclc_num | 1004850948 |
| open_access_boolean | |
| owner | DE-92 DE-M347 DE-188 |
| owner_facet | DE-92 DE-M347 DE-188 |
| physical | xvi, 238 Seiten Illustrationen |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | Kogan Page |
| record_format | marc |
| spelling | Brito, Michael Verfasser (DE-588)1046387529 aut Participation marketing unleashing employees to participate and become brand storytellers Michael Brito London ; New York ; New Delhi Kogan Page 2018 xvi, 238 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Literaturverzeichnis: Seite 223-229 Markenpolitik (DE-588)4144679-3 gnd rswk-swf Arbeitsmotivation (DE-588)4132063-3 gnd rswk-swf Unternehmenskultur (DE-588)4131484-0 gnd rswk-swf Social Media (DE-588)4639271-3 gnd rswk-swf Branding (Marketing) Marketing / Management Management / Employee participation Corporate culture Employee motivation Markenführung Arbeitskräfte Leistungsmotivation Markenpolitik (DE-588)4144679-3 s Social Media (DE-588)4639271-3 s Unternehmenskultur (DE-588)4131484-0 s Arbeitsmotivation (DE-588)4132063-3 s DE-604 Erscheint auch als Online-Ausgabe 978-0-7494-8211-4 |
| spellingShingle | Brito, Michael Participation marketing unleashing employees to participate and become brand storytellers Markenpolitik (DE-588)4144679-3 gnd Arbeitsmotivation (DE-588)4132063-3 gnd Unternehmenskultur (DE-588)4131484-0 gnd Social Media (DE-588)4639271-3 gnd |
| subject_GND | (DE-588)4144679-3 (DE-588)4132063-3 (DE-588)4131484-0 (DE-588)4639271-3 |
| title | Participation marketing unleashing employees to participate and become brand storytellers |
| title_auth | Participation marketing unleashing employees to participate and become brand storytellers |
| title_exact_search | Participation marketing unleashing employees to participate and become brand storytellers |
| title_full | Participation marketing unleashing employees to participate and become brand storytellers Michael Brito |
| title_fullStr | Participation marketing unleashing employees to participate and become brand storytellers Michael Brito |
| title_full_unstemmed | Participation marketing unleashing employees to participate and become brand storytellers Michael Brito |
| title_short | Participation marketing |
| title_sort | participation marketing unleashing employees to participate and become brand storytellers |
| title_sub | unleashing employees to participate and become brand storytellers |
| topic | Markenpolitik (DE-588)4144679-3 gnd Arbeitsmotivation (DE-588)4132063-3 gnd Unternehmenskultur (DE-588)4131484-0 gnd Social Media (DE-588)4639271-3 gnd |
| topic_facet | Markenpolitik Arbeitsmotivation Unternehmenskultur Social Media |
| work_keys_str_mv | AT britomichael participationmarketingunleashingemployeestoparticipateandbecomebrandstorytellers |