Market segmentation analysis: understanding it, doing it, and making it useful
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Singapore, Singapore
Springer Open
[2018]
|
| Series: | Management for professionals
|
| Subjects: | |
| Online Access: | kostenfrei kostenfrei |
| Physical Description: | 1 Online-Ressource |
| ISBN: | 9789811088186 |
| DOI: | 10.1007/978-981-10-8818-6 |
Staff View
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| author | Dolnicar, Sara Grün, Bettina 1979- Leisch, Friedrich 1968-2024 |
| author_GND | (DE-588)1153435381 (DE-588)1020725532 (DE-588)136215807 |
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| dewey-full | 658.83 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.83 |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-981-10-8818-6 |
| format | Electronic eBook |
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| id | DE-604.BV045111795 |
| illustrated | Not Illustrated |
| indexdate | 2025-02-20T07:17:26Z |
| institution | BVB |
| isbn | 9789811088186 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030502107 |
| oclc_num | 1048226455 |
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| physical | 1 Online-Ressource |
| psigel | ZDB-2-SOB ZDB-94-OAB ZDB-2-BUM ZDB-2-BUM_2018 |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | Springer Open |
| record_format | marc |
| series2 | Management for professionals |
| spellingShingle | Dolnicar, Sara Grün, Bettina 1979- Leisch, Friedrich 1968-2024 Market segmentation analysis understanding it, doing it, and making it useful Business and Management Market Research/Competitive Intelligence Statistics for Business/Economics/Mathematical Finance/Insurance Business Market research Statistics Marktsegmentierung (DE-588)4037644-8 gnd Marktanalyse (DE-588)4037624-2 gnd |
| subject_GND | (DE-588)4037644-8 (DE-588)4037624-2 |
| title | Market segmentation analysis understanding it, doing it, and making it useful |
| title_auth | Market segmentation analysis understanding it, doing it, and making it useful |
| title_exact_search | Market segmentation analysis understanding it, doing it, and making it useful |
| title_full | Market segmentation analysis understanding it, doing it, and making it useful Sara Dolnicar, Bettina Grün, Friedrich Leisch |
| title_fullStr | Market segmentation analysis understanding it, doing it, and making it useful Sara Dolnicar, Bettina Grün, Friedrich Leisch |
| title_full_unstemmed | Market segmentation analysis understanding it, doing it, and making it useful Sara Dolnicar, Bettina Grün, Friedrich Leisch |
| title_short | Market segmentation analysis |
| title_sort | market segmentation analysis understanding it doing it and making it useful |
| title_sub | understanding it, doing it, and making it useful |
| topic | Business and Management Market Research/Competitive Intelligence Statistics for Business/Economics/Mathematical Finance/Insurance Business Market research Statistics Marktsegmentierung (DE-588)4037644-8 gnd Marktanalyse (DE-588)4037624-2 gnd |
| topic_facet | Business and Management Market Research/Competitive Intelligence Statistics for Business/Economics/Mathematical Finance/Insurance Business Market research Statistics Marktsegmentierung Marktanalyse |
| url | https://doi.org/10.1007/978-981-10-8818-6 https://www.doabooks.org/doab?func=fulltext&uiLanguage=en&rid=43752 |
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