Customer lifetime value: reshaping the way we manage to maximize profits
Saved in:
| Other Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London and New York
Routledge
2016
|
| Edition: | First issued in paperback |
| Subjects: | |
| Item Description: | "Co-published simultaneously as Journal of relationship marketing, volume 5, numbers 2/3 2006." |
| Physical Description: | 144 pages Diagramme 22 cm |
| ISBN: | 9780789034366 9781138967182 |
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MARC
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| id | DE-604.BV045108471 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:08:53Z |
| institution | BVB |
| isbn | 9780789034366 9781138967182 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030498889 |
| oclc_num | 1047444676 |
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| physical | 144 pages Diagramme 22 cm |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Routledge |
| record_format | marc |
| spelling | Customer lifetime value reshaping the way we manage to maximize profits David Bejou, PhD, Timothy L. Keiningham, MBA, Lerzan Aksoy, PhD. Editors First issued in paperback London and New York Routledge 2016 © 2006 144 pages Diagramme 22 cm txt rdacontent sti rdacontent n rdamedia nc rdacarrier "Co-published simultaneously as Journal of relationship marketing, volume 5, numbers 2/3 2006." Relationship marketing Customer relations / Management Customer relations / Management fast Relationship marketing fast Bejou, David (DE-588)17113561X edt Keiningham, Timothy (DE-588)17130876X edt Aksoy, Lerzan edt Äquivalent hard cover : alk. paper 978-0-7890-3435-9 0-7890-3435-2 |
| spellingShingle | Customer lifetime value reshaping the way we manage to maximize profits Relationship marketing Customer relations / Management Customer relations / Management fast Relationship marketing fast |
| title | Customer lifetime value reshaping the way we manage to maximize profits |
| title_auth | Customer lifetime value reshaping the way we manage to maximize profits |
| title_exact_search | Customer lifetime value reshaping the way we manage to maximize profits |
| title_full | Customer lifetime value reshaping the way we manage to maximize profits David Bejou, PhD, Timothy L. Keiningham, MBA, Lerzan Aksoy, PhD. Editors |
| title_fullStr | Customer lifetime value reshaping the way we manage to maximize profits David Bejou, PhD, Timothy L. Keiningham, MBA, Lerzan Aksoy, PhD. Editors |
| title_full_unstemmed | Customer lifetime value reshaping the way we manage to maximize profits David Bejou, PhD, Timothy L. Keiningham, MBA, Lerzan Aksoy, PhD. Editors |
| title_short | Customer lifetime value |
| title_sort | customer lifetime value reshaping the way we manage to maximize profits |
| title_sub | reshaping the way we manage to maximize profits |
| topic | Relationship marketing Customer relations / Management Customer relations / Management fast Relationship marketing fast |
| topic_facet | Relationship marketing Customer relations / Management |
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