Verfügbarkeit: Cultural influences on luxury perceptions

Cultural influences on luxury perceptions:

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Bibliographische Detailangaben
1. Verfasser:	Aliyev, Farhad (VerfasserIn)
Format:	Abschlussarbeit Buch
Sprache:	English
Veröffentlicht:	Kassel Kassel University Press [2018]
Schriftenreihe:	Interacting with customers in international contexts vol. 1
Schlagworte:	Kulturelle Identität Luxusware Kaufverhalten Kundentyp Markenimage consumer behavior culture luxury perceptions sustainability Hochschulschrift
Online-Zugang:	Inhaltsverzeichnis Inhaltstext Inhaltsverzeichnis
Beschreibung:	XII, 13 - 153 Seiten Illustrationen 21 cm, 215 g
ISBN:	9783737650502

Internformat

MARC


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Datensatz im Suchindex

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adam_text	CONTENTS 1 INTRODUCTION....................................................................................................................... 13 1.1 THEORETICAL BACKGROUND AND RESEARCH OBJECTIVES........................................................... 13 1.2 STRUCTURE OF THE DISSERTATION AND OBJECTIVES ..................................................................... 17 2. LITERATURE REVIEW: AN EXTENSIVE LOOK AT LUXURY BRAND MARKETING RESEARCH FROM 2000 TO 2016 USING A BIBLIOMETRIC STUDY AND CONTENT ANALYSIS.....................................................................................................................................21 2.1 INTRODUCTION TO THE LITERATURE REVIEW................................................................................. 21 2.2 PREVIOUS LITERATURE REVIEWS ON LUXURY RESEARCH..............................................................22 2.3 METHODOLOGY FOR CONDUCTING THE CURRENT LITERATURE REVIEW..............................................24 2.4 SCHOLARLY ATTENTION DEVOTED TO LUXURY................................................................................26 2.5 BIBLIOMETRIC AND QUALITATIVE ANALYSIS..................................................................................27 2.5.1 MILESTONES IN LUXURY RESEARCH................................................................................27 2.5.2 METHODOLOGY UNDERLYING LUXURY MARKETING RESEARCH ............................................ 32 2.5.3 RESEARCH STREAMS................................................................................................... 33 2.5.4 GEOGRAPHIC SCOPE OF INVESTIGATION ......................................................................... 35 2.5.5 THEORETICAL UNDERPINNINGS OF LUXURY RESEARCH ..................................................... 36 2.5.6 LUXURY PERCEPTION, SCALES, ANTECEDENTS, AND CONSEQUENCES...............................39 2.5.7 LEADING UNIVERSITIES AND RESEARCH CENTERS...........................................................40 2.5.8 RESEARCH OUTLETS..................................................................................................... 40 2.6 CONCLUSION AND LESSONS LEARNED.......................................................................................43 3 DEVELOPMENT OF PROPOSITIONS AND HYPOTHESES BASED ON THE RELATED RESEARCH...................................................................................................................................46 3.1 LUXURY DOES NOT GLITTER EQUALLY FOR EVERYONE: AN EYE-TRACKING STUDY ............................ 46 3.1.1 INTRODUCTION TO THE EYE-TRACKING STUDY................................................................... 46 3.1.2 RELATED RESEARCH AND PROPOSITIONS........................ 48 3.2 THE ROLE OF DOMINANCE STATUS AND PRESTIGE STATUS IN CONSPICUOUS AND ETHICAL CONSUMPTION: EXAMINING DIFFERENCES BETWEEN COLLECTIVISTIC AND INDIVIDUALISTIC SOCIETIES .... 50 3.2.1 INTRODUCTION TO THE EXPERIMENTAL STUDY................................................................... 50 3.2.2 THEORETICAL FRAMEWORK AND PROPOSITIONS................................................................53 3.3 THE RELATIONSHIP BETWEEN LUXURY AND SUSTAINABILITY: COMMON AND CONTRADICTORY CHARACTERISTICS........................................................................................................................... 56 3.3.1 INTRODUCTION TO THE RELATIONSHIP BETWEEN LUXURY AND SUSTAINABILITY ...................... 56 3.3.2 RELATED RESEARCH AND HYPOTHESES ........................................................................ 58 3.4 CULTURAL INFLUENCE ON LUXURY VALUE PERCEPTIONS: COLLECTIVIST VS. INDIVIDUALIST LUXURY PERCEPTIONS............................................................................................................................... 63 3.4.1 INTRODUCTION TO THE CULTURAL INFLUENCE ON LUXURY PERCEPTIONS.................................63 * 3.4.2 RELATED RESEARCH AND HYPOTHESES........................................................................ 66 4 METHODOLOGY OF THE STUDIES.......................................................................................72 4.1 LUXURY DOES NOT GLITTER EQUALLY FOR EVERYONE: AN EYE-TRACKING STUDY ............................ 72 4.1.1 EYE-TRACKING TECHNOLOGY........................................................................................72 4.1.2 PARTICIPANTS...............................................................................................................72 4.1.3 PROCEDURE.................................................................................................................74 4.1.4 DATA ANALYSES......................................................................................................... 76 4.2 THE ROLE OF DOMINANCE STATUS AND PRESTIGE STATUS IN CONSPICUOUS AND ETHICAL CONSUMPTION: EXAMINING DIFFERENCES BETWEEN COLLECTIVISTIC AND INDIVIDUALISTIC SOCIETIES .... 76 4.2.1 PARTICIPANTS...............................................................................................................76 4.2.2 PROCEDURE.................................................................................................................77 4.3 THE RELATIONSHIP BETWEEN LUXURY AND SUSTAINABILITY: COMMON AND CONTRADICTORY CHARACTERISTICS........................................................................................................................... 80 4.3.1 FIELDWORK..................................................................................................................80 4.3.2 PROCEDURES...............................................................................................................60 4.3.3 DATA ANALYSES......................................................................................................... 62 4.4 CULTURAL INFLUENCE ON LUXURY VALUE PERCEPTIONS: COLLECTIVIST VS. INDIVIDUALIST LUXURY PERCEPTIONS............................................................................................................................... 82 4.4.1 FIELDWORK..................................................................................................................82 4.4.2 PROCEDURES...............................................................................................................62 4.4.3 DATA ANALYSES......................................................................................................... 64 5 DATA DESCRIPTION AND RESULTS.....................................................................................85 5.1 LUXURY DOES NOT GLITTER EQUALLY FOR EVERYONE: AN EYE-TRACKING STUDY.............................65 5.1.1 HEAT MAP AND AO I ANALYSIS .................................................................................... 65 5.1.2 TEST OF SIGNIFICANCE.................................................................................................90 5.1.3 SURVEY RESULTS........................................................................................................ 90 5.2 THE ROLE OF DOMINANCE STATUS AND PRESTIGE STATUS IN CONSPICUOUS AND ETHICAL CONSUMPTION: EXAMINING DIFFERENCES BETWEEN COLLECTIVISTIC AND INDIVIDUALISTIC SOCIETIES .... 94 IX 5.3 THE RELATIONSHIP BETWEEN LUXURY AND SUSTAINABILITY: COMMON AND CONTRADICTORY CHARACTERISTICS........................................................................................................................... 97 5.3.1 MODELS FIT ASSESSMENT........................................................................................... 97 5.3.2 RELATIONSHIP OF LUXURY WITH SUSTAINABILITY ............................................................. 101 5.4 CULTURAL INFLUENCE ON LUXURY VALUE PERCEPTIONS: COLLECTIVIST VS. INDIVIDUALIST LUXURY PERCEPTIONS..............................................................................................................................104 5.4.1 MODELS FIT ASSESSMENT......................................................................................... 104 5.4.2 RELATIONSHIP BETWEEN PERCEPTIONS AND PURCHASE INTENTIONS ................................ 106 6 DISCUSSION OF THE RESULTS .......................................................................................... 111 6.1 LUXURY DOES NOT GLITTER EQUALLY FOR EVERYONE: AN EYE-TRACKING STUDY ............................ 111 6.1.1 ACADEMIC IMPLICATIONS........................................................................................... I L L 6.1.2 MANAGERIAL IMPLICATIONS......................................................................................... 113 6.1.3 FUTURE RESEARCH.....................................................................................................114 6.2 THE ROLE OF DOMINANCE STATUS AND PRESTIGE STATUS IN CONSPICUOUS AND ETHICAL CONSUMPTION: EXAMINING DIFFERENCES BETWEEN COLLECTIVISTIC AND INDIVIDUALISTIC SOCIETIES...115 6.2.1 DISCUSSION .... . ........................................................................................................ 115 6.2.2 IMPLICATIONS AND FUTURE RESEARCH.........................................................................116 6.3 THE RELATIONSHIP BETWEEN LUXURY AND SUSTAINABILITY: COMMON AND CONTRADICTORY CHARACTERISTICS......................................................................................................................... 118 6.3.1 DISCUSSION.............................................................................................................. 118 6.3.2 MANAGERIAL CONTRIBUTIONS AND FUTURE RESEARCH....................................................120 6.4 CULTURAL INFLUENCE ON LUXURY VALUE PERCEPTIONS: COLLECTIVIST VS. INDIVIDUALIST LUXURY PERCEPTIONS..............................................................................................................................121 6.4.1 DISCUSSION.............................................................................................................. 121 6.4.2 MANAGERIAL IMPLICATIONS AND FUTURE RESEARCH......................................................124 7 CONCLUSION..........................................................................................................................126 7.1 OVERALL CONTRIBUTIONS AND IMPLICATIONS..............................................................................126 7.2 LIMITATIONS..........................................................................................................................129 7.3 FUTURE RESEARCH................................................................................................................ 130 REFERENCES............................................................................................................................132
any_adam_object	1
author	Aliyev, Farhad
author_GND	(DE-588)1155119177
author_facet	Aliyev, Farhad
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dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
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dewey-search	658.827
dewey-sort	3658.827
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
format	Thesis Book
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spelling	Aliyev, Farhad Verfasser (DE-588)1155119177 aut Cultural influences on luxury perceptions Farhad Aliyev Kassel Kassel University Press [2018] XII, 13 - 153 Seiten Illustrationen 21 cm, 215 g txt rdacontent n rdamedia nc rdacarrier Interacting with customers in international contexts vol. 1 Dissertation Universität Kassel 2018 Kulturelle Identität (DE-588)4033542-2 gnd rswk-swf Luxusware (DE-588)4192135-5 gnd rswk-swf Kaufverhalten (DE-588)4073331-2 gnd rswk-swf Kundentyp (DE-588)4313853-6 gnd rswk-swf Markenimage (DE-588)4136439-9 gnd rswk-swf consumer behavior culture luxury perceptions sustainability (DE-588)4113937-9 Hochschulschrift gnd-content Luxusware (DE-588)4192135-5 s Markenimage (DE-588)4136439-9 s Kundentyp (DE-588)4313853-6 s Kulturelle Identität (DE-588)4033542-2 s Kaufverhalten (DE-588)4073331-2 s DE-604 kassel university press (DE-588)1066127425 pbl Interacting with customers in international contexts vol. 1 (DE-604)BV045124871 1 B:DE-101 application/pdf http://d-nb.info/1154545970/04 Inhaltsverzeichnis X:MVB text/html http://www.upress.uni-kassel.de/katalog/abstract.php?978-3-7376-5050-2 Inhaltstext DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030497561&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
spellingShingle	Aliyev, Farhad Cultural influences on luxury perceptions Interacting with customers in international contexts Kulturelle Identität (DE-588)4033542-2 gnd Luxusware (DE-588)4192135-5 gnd Kaufverhalten (DE-588)4073331-2 gnd Kundentyp (DE-588)4313853-6 gnd Markenimage (DE-588)4136439-9 gnd
subject_GND	(DE-588)4033542-2 (DE-588)4192135-5 (DE-588)4073331-2 (DE-588)4313853-6 (DE-588)4136439-9 (DE-588)4113937-9
title	Cultural influences on luxury perceptions
title_auth	Cultural influences on luxury perceptions
title_exact_search	Cultural influences on luxury perceptions
title_full	Cultural influences on luxury perceptions Farhad Aliyev
title_fullStr	Cultural influences on luxury perceptions Farhad Aliyev
title_full_unstemmed	Cultural influences on luxury perceptions Farhad Aliyev
title_short	Cultural influences on luxury perceptions
title_sort	cultural influences on luxury perceptions
topic	Kulturelle Identität (DE-588)4033542-2 gnd Luxusware (DE-588)4192135-5 gnd Kaufverhalten (DE-588)4073331-2 gnd Kundentyp (DE-588)4313853-6 gnd Markenimage (DE-588)4136439-9 gnd
topic_facet	Kulturelle Identität Luxusware Kaufverhalten Kundentyp Markenimage Hochschulschrift
url	http://d-nb.info/1154545970/04 http://www.upress.uni-kassel.de/katalog/abstract.php?978-3-7376-5050-2 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030497561&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
volume_link	(DE-604)BV045124871
work_keys_str_mv	AT aliyevfarhad culturalinfluencesonluxuryperceptions AT kasseluniversitypress culturalinfluencesonluxuryperceptions

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