B2B customer experience: a practical guide to delivering exceptional CX
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
KoganPage
2018
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | xviii, 226 Seiten Illustrationen |
| ISBN: | 9780749481858 |
Internformat
MARC
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| 264 | 1 | |a New York, NY |b KoganPage |c 2018 | |
| 300 | |a xviii, 226 Seiten |b Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Customer relations | |
| 650 | 4 | |a Customer loyalty | |
| 650 | 0 | 7 | |a Business-to-Business-Marketing |0 (DE-588)4631075-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kundenorientierung |0 (DE-588)4316837-1 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
| DE-BY-862_location | 2000 |
|---|---|
| DE-BY-FWS_call_number | 2000/QP 600 H147 |
| DE-BY-FWS_katkey | 703451 |
| DE-BY-FWS_media_number | 083000520807 |
| _version_ | 1806174195500974080 |
| adam_text | B2B CUSTOMER EXPERIENCE
/ HAGUE, NICKYYD1974-YYEAUTHOR
: 2018
TABLE OF CONTENTS / INHALTSVERZEICHNIS
WHY BOTHER?
CUSTOMER EXPERIENCE IN BUSINESS TO BUSINESS MARKETS
EXPLORING CUSTOMER EXPERIENCE, LOYALTY AND INERTIA
UNDERSTANDING CUSTOMER EXPERIENCE AND PROFITABILITY
MAPPING THE CUSTOMER EXPERIENCE POSITION TODAY
THE SIX PILLARS OF CUSTOMER EXPERIENCE
ESSENTIAL METRICS FOR MEASURING CUSTOMER EXPERIENCE
HOW TO BENCHMARK CUSTOMER EXPERIENCE
WHAT ARE THE KEY DRIVERS OF CUSTOMER EXPERIENCE?
CUSTOMER JOURNEY MAPPING AND HOW TO APPLY IT
STRATEGIES FOR ACHIEVING EXCELLENT CUSTOMER EXPERIENCE
DEVELOPING A CUSTOMER EXPERIENCE STRATEGY
SECURING BUY-IN AT ALL LEVELS OF CUSTOMER EXPERIENCE
WORKING WITH THE SALES AND MARKETING TEAMS TO STREAMLINE CUSTOMER
EXPERIENCE
HOW TO CREATE AN INTERNAL SERVICE CULTURE
USING SEGMENTATION TO DELIVER BETTER CUSTOMER EXPERIENCE
IMPLEMENTATION OF A CUSTOMER EXPERIENCE PROGRAMME
THE ROLE OF BRANDS IN CREATING BETTER CUSTOMER EXPERIENCE
THE ROLE OF PRODUCTS IN CREATING BETTER CUSTOMER EXPERIENCE
PRICE AND ITS ROLE IN CREATING BETTER CUSTOMER EXPERIENCE
PLACE AND ITS ROLE IN CREATING BETTER CUSTOMER EXPERIENCE
PROMOTION AND ITS ROLE IN CREATING BETTER CUSTOMER EXPERIENCE
THE ROLE OF PEOPLE IN CREATING BETTER CUSTOMER EXPERIENCE
CONTROLS THAT ENSURE THE CUSTOMER EXPERIENCE PROGRAMME STAYS ON TRACK
MEASURING PERFORMANCE OF CUSTOMER EXPERIENCE INITIATIVES
THE CHALLENGE OF CONTINUOUS IMPROVEMENT IN CUSTOMER EXPERIENCE
INDEX
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
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| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)1041153033 (DE-599)BVBBV045092854 |
| dewey-full | 658.8/12 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/12 |
| dewey-search | 658.8/12 |
| dewey-sort | 3658.8 212 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV045092854 |
| illustrated | Illustrated |
| indexdate | 2024-08-01T10:45:41Z |
| institution | BVB |
| isbn | 9780749481858 |
| language | English |
| lccn | 018015738 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030483581 |
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| physical | xviii, 226 Seiten Illustrationen |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | KoganPage |
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| spellingShingle | Hague, Nick 1974- Hague, Paul B2B customer experience a practical guide to delivering exceptional CX Customer relations Customer loyalty Business-to-Business-Marketing (DE-588)4631075-7 gnd Kundenorientierung (DE-588)4316837-1 gnd |
| subject_GND | (DE-588)4631075-7 (DE-588)4316837-1 |
| title | B2B customer experience a practical guide to delivering exceptional CX |
| title_auth | B2B customer experience a practical guide to delivering exceptional CX |
| title_exact_search | B2B customer experience a practical guide to delivering exceptional CX |
| title_full | B2B customer experience a practical guide to delivering exceptional CX Nick Hague and Paul Hague |
| title_fullStr | B2B customer experience a practical guide to delivering exceptional CX Nick Hague and Paul Hague |
| title_full_unstemmed | B2B customer experience a practical guide to delivering exceptional CX Nick Hague and Paul Hague |
| title_short | B2B customer experience |
| title_sort | b2b customer experience a practical guide to delivering exceptional cx |
| title_sub | a practical guide to delivering exceptional CX |
| topic | Customer relations Customer loyalty Business-to-Business-Marketing (DE-588)4631075-7 gnd Kundenorientierung (DE-588)4316837-1 gnd |
| topic_facet | Customer relations Customer loyalty Business-to-Business-Marketing Kundenorientierung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030483581&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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Inhaltsverzeichnis
THWS Schweinfurt Zentralbibliothek Lesesaal
| Signatur: |
2000 QP 600 H147 |
|---|---|
| Exemplar 1 | ausleihbar Verfügbar Bestellen |