Brand transformation: transforming firm performance by disruptive, pragmatic and achievable brand strategy
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London ; New York
Routledge, Taylor & Francis Group
2018
|
| Schlagworte: | |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Beschreibung: | xiii, 224 Seiten Diagramme |
| ISBN: | 9781138064294 9781138064300 |
Internformat
MARC
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|---|---|---|---|
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| 005 | 20190815 | ||
| 007 | t | ||
| 008 | 180716s2018 |||| |||| 00||| eng d | ||
| 020 | |a 9781138064294 |c hbk |9 978-1-1380-6429-4 | ||
| 020 | |a 9781138064300 |c pbk |9 978-1-1380-6430-0 | ||
| 035 | |a (OCoLC)1023403107 | ||
| 035 | |a (DE-599)BVBBV045089370 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-N2 |a DE-521 | ||
| 082 | 0 | |a 658.8/27 | |
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| 100 | 1 | |a Glanfield, Keith |0 (DE-588)1160215804 |4 aut | |
| 245 | 1 | 0 | |a Brand transformation |b transforming firm performance by disruptive, pragmatic and achievable brand strategy |c Keith Glanfield |
| 264 | 1 | |a London ; New York |b Routledge, Taylor & Francis Group |c 2018 | |
| 300 | |a xiii, 224 Seiten |b Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
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| 500 | |a Description based on publisher supplied metadata and other sources | ||
| 650 | 4 | |a Branding (Marketing)-Management | |
| 650 | 4 | |a Organizational change | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-1-3151-6045-0 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-030480186 | ||
Datensatz im Suchindex
| _version_ | 1804178711516282880 |
|---|---|
| any_adam_object | |
| author | Glanfield, Keith |
| author_GND | (DE-588)1160215804 |
| author_facet | Glanfield, Keith |
| author_role | aut |
| author_sort | Glanfield, Keith |
| author_variant | k g kg |
| building | Verbundindex |
| bvnumber | BV045089370 |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)1023403107 (DE-599)BVBBV045089370 |
| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV045089370 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:08:19Z |
| institution | BVB |
| isbn | 9781138064294 9781138064300 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030480186 |
| oclc_num | 1023403107 |
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| physical | xiii, 224 Seiten Diagramme |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | Routledge, Taylor & Francis Group |
| record_format | marc |
| spelling | Glanfield, Keith (DE-588)1160215804 aut Brand transformation transforming firm performance by disruptive, pragmatic and achievable brand strategy Keith Glanfield London ; New York Routledge, Taylor & Francis Group 2018 xiii, 224 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier Description based on publisher supplied metadata and other sources Branding (Marketing)-Management Organizational change Erscheint auch als Online-Ausgabe 978-1-3151-6045-0 |
| spellingShingle | Glanfield, Keith Brand transformation transforming firm performance by disruptive, pragmatic and achievable brand strategy Branding (Marketing)-Management Organizational change |
| title | Brand transformation transforming firm performance by disruptive, pragmatic and achievable brand strategy |
| title_auth | Brand transformation transforming firm performance by disruptive, pragmatic and achievable brand strategy |
| title_exact_search | Brand transformation transforming firm performance by disruptive, pragmatic and achievable brand strategy |
| title_full | Brand transformation transforming firm performance by disruptive, pragmatic and achievable brand strategy Keith Glanfield |
| title_fullStr | Brand transformation transforming firm performance by disruptive, pragmatic and achievable brand strategy Keith Glanfield |
| title_full_unstemmed | Brand transformation transforming firm performance by disruptive, pragmatic and achievable brand strategy Keith Glanfield |
| title_short | Brand transformation |
| title_sort | brand transformation transforming firm performance by disruptive pragmatic and achievable brand strategy |
| title_sub | transforming firm performance by disruptive, pragmatic and achievable brand strategy |
| topic | Branding (Marketing)-Management Organizational change |
| topic_facet | Branding (Marketing)-Management Organizational change |
| work_keys_str_mv | AT glanfieldkeith brandtransformationtransformingfirmperformancebydisruptivepragmaticandachievablebrandstrategy |