Brand love is not enough: a theory of consumer brand relationships in practice
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York and London
Routledge, Taylor & Francis Group
2018
|
| Schlagworte: | |
| Beschreibung: | xvi, 141 Seiten Diagramme |
| ISBN: | 9781138039827 9781138039810 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV045089344 | ||
| 003 | DE-604 | ||
| 005 | 20190815 | ||
| 007 | t | ||
| 008 | 180716s2018 |||| |||| 00||| eng d | ||
| 020 | |a 9781138039827 |c pbk |9 978-1-138-03982-7 | ||
| 020 | |a 9781138039810 |c hbk |9 978-1-138-03981-0 | ||
| 035 | |a (OCoLC)1048225795 | ||
| 035 | |a (DE-599)BVBBV045089344 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-N2 |a DE-188 |a DE-521 | ||
| 082 | 0 | |a 658.827 | |
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| 100 | 1 | |a Blackston, Max |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Brand love is not enough |b a theory of consumer brand relationships in practice |c Max Blackston |
| 264 | 1 | |a New York and London |b Routledge, Taylor & Francis Group |c 2018 | |
| 264 | 4 | |c © 2018 | |
| 300 | |a xvi, 141 Seiten |b Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Marketing-Cases | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-1-315-17562-1 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-030480160 | ||
Datensatz im Suchindex
| _version_ | 1804178711474339840 |
|---|---|
| any_adam_object | |
| author | Blackston, Max |
| author_facet | Blackston, Max |
| author_role | aut |
| author_sort | Blackston, Max |
| author_variant | m b mb |
| building | Verbundindex |
| bvnumber | BV045089344 |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)1048225795 (DE-599)BVBBV045089344 |
| dewey-full | 658.827 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.827 |
| dewey-search | 658.827 |
| dewey-sort | 3658.827 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV045089344 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:08:19Z |
| institution | BVB |
| isbn | 9781138039827 9781138039810 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030480160 |
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| physical | xvi, 141 Seiten Diagramme |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | Routledge, Taylor & Francis Group |
| record_format | marc |
| spelling | Blackston, Max Verfasser aut Brand love is not enough a theory of consumer brand relationships in practice Max Blackston New York and London Routledge, Taylor & Francis Group 2018 © 2018 xvi, 141 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier Branding (Marketing) Marketing-Cases Erscheint auch als Online-Ausgabe 978-1-315-17562-1 |
| spellingShingle | Blackston, Max Brand love is not enough a theory of consumer brand relationships in practice Branding (Marketing) Marketing-Cases |
| title | Brand love is not enough a theory of consumer brand relationships in practice |
| title_auth | Brand love is not enough a theory of consumer brand relationships in practice |
| title_exact_search | Brand love is not enough a theory of consumer brand relationships in practice |
| title_full | Brand love is not enough a theory of consumer brand relationships in practice Max Blackston |
| title_fullStr | Brand love is not enough a theory of consumer brand relationships in practice Max Blackston |
| title_full_unstemmed | Brand love is not enough a theory of consumer brand relationships in practice Max Blackston |
| title_short | Brand love is not enough |
| title_sort | brand love is not enough a theory of consumer brand relationships in practice |
| title_sub | a theory of consumer brand relationships in practice |
| topic | Branding (Marketing) Marketing-Cases |
| topic_facet | Branding (Marketing) Marketing-Cases |
| work_keys_str_mv | AT blackstonmax brandloveisnotenoughatheoryofconsumerbrandrelationshipsinpractice |