Building a storybrand: clarify your message so customers will listen
Explains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
[New York]
HarperCollins Leadership, an imprint of HarperCollins
[2017]
|
| Schlagworte: | |
| Zusammenfassung: | Explains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media |
| Beschreibung: | Includes bibliographical references (pages 225-228) |
| Beschreibung: | x, 228 pages illustrations 22 cm |
| ISBN: | 9780718033323 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV045080891 | ||
| 003 | DE-604 | ||
| 005 | 20180801 | ||
| 007 | t | ||
| 008 | 180710s2017 xxua||| |||| 00||| eng d | ||
| 010 | |a 017937432 | ||
| 020 | |a 9780718033323 |9 978-0-7180-3332-3 | ||
| 020 | |c 978-1-40020183-9 | ||
| 035 | |a (DE-599)BVBBV045080891 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-898 | ||
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| 082 | 0 | |a 658.8/02 |2 23 | |
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| 100 | 1 | |a Miller, Donald |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Building a storybrand |b clarify your message so customers will listen |c Donald Miller |
| 264 | 1 | |a [New York] |b HarperCollins Leadership, an imprint of HarperCollins |c [2017] | |
| 264 | 4 | |c © 2017 | |
| 300 | |a x, 228 pages |b illustrations |c 22 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references (pages 225-228) | ||
| 520 | |a Explains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media | ||
| 650 | 4 | |a BUSINESS & ECONOMICS / Marketing / General / bisacsh | |
| 650 | 4 | |a BUSINESS & ECONOMICS / Sales & Selling / General / bisacsh | |
| 650 | 4 | |a BUSINESS & ECONOMICS / Business Communication / General / bisacsh | |
| 650 | 4 | |a Advertising / Brand name products / fast / (OCoLC)fst00797554 | |
| 650 | 4 | |a Branding (Marketing) / fast / (OCoLC)fst01743755 | |
| 650 | 4 | |a Customer relations / fast / (OCoLC)fst00885533 | |
| 650 | 4 | |a Marketing / fast / (OCoLC)fst01010167 | |
| 650 | 4 | |a Product management / fast / (OCoLC)fst01078225 | |
| 650 | 4 | |a Selling / fast / (OCoLC)fst01111969 | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Advertising |x Brand name products | |
| 650 | 4 | |a Product management | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Selling | |
| 650 | 4 | |a Customer relations | |
| 650 | 4 | |a BUSINESS & ECONOMICS / Marketing / General | |
| 650 | 4 | |a BUSINESS & ECONOMICS / Sales & Selling / General | |
| 650 | 4 | |a BUSINESS & ECONOMICS / Business Communication / General | |
| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Customer relations | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Product management | |
| 650 | 4 | |a Selling | |
| 776 | 0 | 8 | |i Erscheint auch als |z 978-0-7180-3333-0 |n Online-Ausgabe, EPUB |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-030471865 | ||
Datensatz im Suchindex
| _version_ | 1804178696010989568 |
|---|---|
| any_adam_object | |
| author | Miller, Donald |
| author_facet | Miller, Donald |
| author_role | aut |
| author_sort | Miller, Donald |
| author_variant | d m dm |
| building | Verbundindex |
| bvnumber | BV045080891 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.1255 |
| callnumber-search | HF5415.1255 |
| callnumber-sort | HF 45415.1255 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 |
| ctrlnum | (DE-599)BVBBV045080891 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV045080891 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:08:04Z |
| institution | BVB |
| isbn | 9780718033323 |
| language | English |
| lccn | 017937432 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030471865 |
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| owner | DE-898 DE-BY-UBR |
| owner_facet | DE-898 DE-BY-UBR |
| physical | x, 228 pages illustrations 22 cm |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | HarperCollins Leadership, an imprint of HarperCollins |
| record_format | marc |
| spelling | Miller, Donald Verfasser aut Building a storybrand clarify your message so customers will listen Donald Miller [New York] HarperCollins Leadership, an imprint of HarperCollins [2017] © 2017 x, 228 pages illustrations 22 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references (pages 225-228) Explains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media BUSINESS & ECONOMICS / Marketing / General / bisacsh BUSINESS & ECONOMICS / Sales & Selling / General / bisacsh BUSINESS & ECONOMICS / Business Communication / General / bisacsh Advertising / Brand name products / fast / (OCoLC)fst00797554 Branding (Marketing) / fast / (OCoLC)fst01743755 Customer relations / fast / (OCoLC)fst00885533 Marketing / fast / (OCoLC)fst01010167 Product management / fast / (OCoLC)fst01078225 Selling / fast / (OCoLC)fst01111969 Branding (Marketing) Advertising Brand name products Product management Marketing Selling Customer relations BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Sales & Selling / General BUSINESS & ECONOMICS / Business Communication / General Advertising Erscheint auch als 978-0-7180-3333-0 Online-Ausgabe, EPUB |
| spellingShingle | Miller, Donald Building a storybrand clarify your message so customers will listen BUSINESS & ECONOMICS / Marketing / General / bisacsh BUSINESS & ECONOMICS / Sales & Selling / General / bisacsh BUSINESS & ECONOMICS / Business Communication / General / bisacsh Advertising / Brand name products / fast / (OCoLC)fst00797554 Branding (Marketing) / fast / (OCoLC)fst01743755 Customer relations / fast / (OCoLC)fst00885533 Marketing / fast / (OCoLC)fst01010167 Product management / fast / (OCoLC)fst01078225 Selling / fast / (OCoLC)fst01111969 Branding (Marketing) Advertising Brand name products Product management Marketing Selling Customer relations BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Sales & Selling / General BUSINESS & ECONOMICS / Business Communication / General Advertising |
| title | Building a storybrand clarify your message so customers will listen |
| title_auth | Building a storybrand clarify your message so customers will listen |
| title_exact_search | Building a storybrand clarify your message so customers will listen |
| title_full | Building a storybrand clarify your message so customers will listen Donald Miller |
| title_fullStr | Building a storybrand clarify your message so customers will listen Donald Miller |
| title_full_unstemmed | Building a storybrand clarify your message so customers will listen Donald Miller |
| title_short | Building a storybrand |
| title_sort | building a storybrand clarify your message so customers will listen |
| title_sub | clarify your message so customers will listen |
| topic | BUSINESS & ECONOMICS / Marketing / General / bisacsh BUSINESS & ECONOMICS / Sales & Selling / General / bisacsh BUSINESS & ECONOMICS / Business Communication / General / bisacsh Advertising / Brand name products / fast / (OCoLC)fst00797554 Branding (Marketing) / fast / (OCoLC)fst01743755 Customer relations / fast / (OCoLC)fst00885533 Marketing / fast / (OCoLC)fst01010167 Product management / fast / (OCoLC)fst01078225 Selling / fast / (OCoLC)fst01111969 Branding (Marketing) Advertising Brand name products Product management Marketing Selling Customer relations BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Sales & Selling / General BUSINESS & ECONOMICS / Business Communication / General Advertising |
| topic_facet | BUSINESS & ECONOMICS / Marketing / General / bisacsh BUSINESS & ECONOMICS / Sales & Selling / General / bisacsh BUSINESS & ECONOMICS / Business Communication / General / bisacsh Advertising / Brand name products / fast / (OCoLC)fst00797554 Branding (Marketing) / fast / (OCoLC)fst01743755 Customer relations / fast / (OCoLC)fst00885533 Marketing / fast / (OCoLC)fst01010167 Product management / fast / (OCoLC)fst01078225 Selling / fast / (OCoLC)fst01111969 Branding (Marketing) Advertising Brand name products Product management Marketing Selling Customer relations BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Sales & Selling / General BUSINESS & ECONOMICS / Business Communication / General Advertising |
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