Advertising, promotion, and other aspects of integrated marketing communications:
Gespeichert in:
| Vorheriger Titel: | Shimp, Terence A., 1944- Advertising, promotion, and other aspects of integrated marketing communications |
|---|---|
| Hauptverfasser: | , |
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston, Massachusetts
Cengage
[2018]
|
| Ausgabe: | 10th edition, student edition |
| Schlagworte: | |
| Beschreibung: | Previous edition published in 2013 |
| Beschreibung: | xix, 635 Seiten Illustrationen 29 cm |
| ISBN: | 9781337282659 1337282650 |
Internformat
MARC
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| 008 | 180709s2018 a||| b||| 00||| eng d | ||
| 020 | |a 9781337282659 |c Student edition |9 978-1-337-28265-9 | ||
| 020 | |a 1337282650 |9 1-337-28265-0 | ||
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| 100 | 1 | |a Andrews, J. Craig |e Verfasser |0 (DE-588)171621816 |4 aut | |
| 245 | 1 | 0 | |a Advertising, promotion, and other aspects of integrated marketing communications |c J. Craig Andrews (Marquette University), Terence A. Shimp (University of South Carolina) |
| 246 | 1 | 3 | |a Integrated marketing communications |
| 250 | |a 10th edition, student edition | ||
| 264 | 1 | |a Boston, Massachusetts |b Cengage |c [2018] | |
| 264 | 4 | |c © 2018 | |
| 300 | |a xix, 635 Seiten |b Illustrationen |c 29 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Previous edition published in 2013 | ||
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Integriertes Management |0 (DE-588)4346301-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kommunikation |0 (DE-588)4031883-7 |2 gnd |9 rswk-swf |
| 653 | 0 | |a Communication in marketing / Textbooks | |
| 653 | 0 | |a Sales promotion / Textbooks | |
| 653 | 0 | |a Advertising / Textbooks | |
| 653 | 0 | |a Direct marketing / Textbooks | |
| 653 | 0 | |a Advertising | |
| 653 | 0 | |a Communication in marketing | |
| 653 | 0 | |a Direct marketing | |
| 653 | 0 | |a Sales promotion | |
| 653 | 6 | |a Textbooks | |
| 689 | 0 | 0 | |a Integriertes Management |0 (DE-588)4346301-0 |D s |
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| 700 | 1 | |a Shimp, Terence A. |d 1944- |e Verfasser |0 (DE-588)135858127 |4 aut | |
| 780 | 0 | 0 | |i Vorangegangen ist |a Shimp, Terence A., 1944- |t Advertising, promotion, and other aspects of integrated marketing communications |b 9th rev. ed., internat. ed. |d 2013 |z 978-1-133-19142-1 |w (DE-604)BV041100509 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-030470315 | ||
Datensatz im Suchindex
| _version_ | 1804178692927127552 |
|---|---|
| any_adam_object | |
| author | Andrews, J. Craig Shimp, Terence A. 1944- |
| author_GND | (DE-588)171621816 (DE-588)135858127 |
| author_facet | Andrews, J. Craig Shimp, Terence A. 1944- |
| author_role | aut aut |
| author_sort | Andrews, J. Craig |
| author_variant | j c a jc jca t a s ta tas |
| building | Verbundindex |
| bvnumber | BV045079310 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)1053807345 (DE-599)BVBBV045079310 |
| discipline | Wirtschaftswissenschaften |
| edition | 10th edition, student edition |
| format | Book |
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| id | DE-604.BV045079310 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:08:01Z |
| institution | BVB |
| isbn | 9781337282659 1337282650 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030470315 |
| oclc_num | 1053807345 |
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| owner | DE-M382 DE-521 DE-1050 DE-573 DE-523 |
| owner_facet | DE-M382 DE-521 DE-1050 DE-573 DE-523 |
| physical | xix, 635 Seiten Illustrationen 29 cm |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | Cengage |
| record_format | marc |
| spelling | Andrews, J. Craig Verfasser (DE-588)171621816 aut Advertising, promotion, and other aspects of integrated marketing communications J. Craig Andrews (Marquette University), Terence A. Shimp (University of South Carolina) Integrated marketing communications 10th edition, student edition Boston, Massachusetts Cengage [2018] © 2018 xix, 635 Seiten Illustrationen 29 cm txt rdacontent n rdamedia nc rdacarrier Previous edition published in 2013 Marketing (DE-588)4037589-4 gnd rswk-swf Integriertes Management (DE-588)4346301-0 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf Communication in marketing / Textbooks Sales promotion / Textbooks Advertising / Textbooks Direct marketing / Textbooks Advertising Communication in marketing Direct marketing Sales promotion Textbooks Integriertes Management (DE-588)4346301-0 s Marketing (DE-588)4037589-4 s Kommunikation (DE-588)4031883-7 s DE-604 Shimp, Terence A. 1944- Verfasser (DE-588)135858127 aut Vorangegangen ist Shimp, Terence A., 1944- Advertising, promotion, and other aspects of integrated marketing communications 9th rev. ed., internat. ed. 2013 978-1-133-19142-1 (DE-604)BV041100509 |
| spellingShingle | Andrews, J. Craig Shimp, Terence A. 1944- Advertising, promotion, and other aspects of integrated marketing communications Marketing (DE-588)4037589-4 gnd Integriertes Management (DE-588)4346301-0 gnd Kommunikation (DE-588)4031883-7 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4346301-0 (DE-588)4031883-7 |
| title | Advertising, promotion, and other aspects of integrated marketing communications |
| title_alt | Integrated marketing communications |
| title_auth | Advertising, promotion, and other aspects of integrated marketing communications |
| title_exact_search | Advertising, promotion, and other aspects of integrated marketing communications |
| title_full | Advertising, promotion, and other aspects of integrated marketing communications J. Craig Andrews (Marquette University), Terence A. Shimp (University of South Carolina) |
| title_fullStr | Advertising, promotion, and other aspects of integrated marketing communications J. Craig Andrews (Marquette University), Terence A. Shimp (University of South Carolina) |
| title_full_unstemmed | Advertising, promotion, and other aspects of integrated marketing communications J. Craig Andrews (Marquette University), Terence A. Shimp (University of South Carolina) |
| title_old | Shimp, Terence A., 1944- Advertising, promotion, and other aspects of integrated marketing communications |
| title_short | Advertising, promotion, and other aspects of integrated marketing communications |
| title_sort | advertising promotion and other aspects of integrated marketing communications |
| topic | Marketing (DE-588)4037589-4 gnd Integriertes Management (DE-588)4346301-0 gnd Kommunikation (DE-588)4031883-7 gnd |
| topic_facet | Marketing Integriertes Management Kommunikation |
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