Fashion Myths: A Cultural Critique (translated by John Irons)
Besides products and services multinational corporations also sell myths, values and immaterial goods. Such »meta-goods« (e.g. prestige, beauty, strength) are major selling points in the context of successful marketing and advertising. Fashion adverts draw on deeply rooted human values, ideals and d...
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Elektronisch E-Book |
| Sprache: | German |
| Veröffentlicht: |
transcript Verlag
2013
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| Schriftenreihe: | Kultur- und Medientheorie
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| Schlagworte: | |
| Online-Zugang: | DE-B1533 DE-860 DE-859 |
| Zusammenfassung: | Besides products and services multinational corporations also sell myths, values and immaterial goods. Such »meta-goods« (e.g. prestige, beauty, strength) are major selling points in the context of successful marketing and advertising. Fashion adverts draw on deeply rooted human values, ideals and desires such as values and symbols of social recognition, beautification and rejuvenation. Although the reference to such meta-goods is obvious to some consumers, their rootedness in philosophical theories of human nature is less apparent, even for the marketers and advertisers themselves. This book is of special interest for researchers and students in the fields of Cultural Studies, Media Studies, Marketing, Advertising, Fashion, Cultural Critique, Philosophy, Sociology, Anthropology and Psychology, and for anyone interested in the ways in which fashion operates |
| Beschreibung: | 1 Online-Ressource |
| ISBN: | 9783839424377 |
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Datensatz im Suchindex
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| author | Meinhold, Roman |
| author_facet | Meinhold, Roman |
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| discipline | Kunstgeschichte Soziologie Philosophie |
| format | Electronic eBook |
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| indexdate | 2025-01-16T17:07:21Z |
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| isbn | 9783839424377 |
| language | German |
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| series2 | Kultur- und Medientheorie |
| spelling | Meinhold, Roman Verfasser aut Fashion Myths A Cultural Critique (translated by John Irons) transcript Verlag 2013 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier Kultur- und Medientheorie Besides products and services multinational corporations also sell myths, values and immaterial goods. Such »meta-goods« (e.g. prestige, beauty, strength) are major selling points in the context of successful marketing and advertising. Fashion adverts draw on deeply rooted human values, ideals and desires such as values and symbols of social recognition, beautification and rejuvenation. Although the reference to such meta-goods is obvious to some consumers, their rootedness in philosophical theories of human nature is less apparent, even for the marketers and advertisers themselves. This book is of special interest for researchers and students in the fields of Cultural Studies, Media Studies, Marketing, Advertising, Fashion, Cultural Critique, Philosophy, Sociology, Anthropology and Psychology, and for anyone interested in the ways in which fashion operates Marketing Culture Design Advertising Cultural Theory Cultural studies Fashion Studies Philosophy of Culture Fashion Philosophische Anthropologie (DE-588)4045798-9 gnd rswk-swf Selbstbild (DE-588)4077349-8 gnd rswk-swf Mode (DE-588)4039792-0 gnd rswk-swf Philosophie (DE-588)4045791-6 gnd rswk-swf Mode (DE-588)4039792-0 s Philosophie (DE-588)4045791-6 s Philosophische Anthropologie (DE-588)4045798-9 s Selbstbild (DE-588)4077349-8 s 1\p DE-604 Erscheint auch als Druck-Ausgabe 978-3-8376-2437-3 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Meinhold, Roman Fashion Myths A Cultural Critique (translated by John Irons) Marketing Culture Design Advertising Cultural Theory Cultural studies Fashion Studies Philosophy of Culture Fashion Philosophische Anthropologie (DE-588)4045798-9 gnd Selbstbild (DE-588)4077349-8 gnd Mode (DE-588)4039792-0 gnd Philosophie (DE-588)4045791-6 gnd |
| subject_GND | (DE-588)4045798-9 (DE-588)4077349-8 (DE-588)4039792-0 (DE-588)4045791-6 |
| title | Fashion Myths A Cultural Critique (translated by John Irons) |
| title_auth | Fashion Myths A Cultural Critique (translated by John Irons) |
| title_exact_search | Fashion Myths A Cultural Critique (translated by John Irons) |
| title_full | Fashion Myths A Cultural Critique (translated by John Irons) |
| title_fullStr | Fashion Myths A Cultural Critique (translated by John Irons) |
| title_full_unstemmed | Fashion Myths A Cultural Critique (translated by John Irons) |
| title_short | Fashion Myths |
| title_sort | fashion myths a cultural critique translated by john irons |
| title_sub | A Cultural Critique (translated by John Irons) |
| topic | Marketing Culture Design Advertising Cultural Theory Cultural studies Fashion Studies Philosophy of Culture Fashion Philosophische Anthropologie (DE-588)4045798-9 gnd Selbstbild (DE-588)4077349-8 gnd Mode (DE-588)4039792-0 gnd Philosophie (DE-588)4045791-6 gnd |
| topic_facet | Marketing Culture Design Advertising Cultural Theory Cultural studies Fashion Studies Philosophy of Culture Fashion Philosophische Anthropologie Selbstbild Mode Philosophie |
| work_keys_str_mv | AT meinholdroman fashionmythsaculturalcritiquetranslatedbyjohnirons |