Holdings: No small change :: THWS Bibkatalog

No small change: why financial services needs a new kind of marketing

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Bibliographic Details
Main Authors:	Camp, Lucian 1953- (Author), Thomson, Anthony 1954- (Author)
Format:	Electronic eBook
Language:	English
Published:	Chichester, West Sussex, United Kingdom Wiley 2018
Subjects:	Marketing Finanzdienstleistung Finanzmarketing Financial services industry Financial institutions / Marketing Bank marketing Bankmarketing
Online Access:	FUBA1 UER01 Volltext
Physical Description:	1 Online-Ressource (xiii, 303 Seiten) Illustrationen
ISBN:	9781119473961 9781119378044 9781119378013

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MARC


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Record in the Search Index

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isbn	9781119473961 9781119378044 9781119378013
language	English
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spelling	Camp, Lucian 1953- Verfasser (DE-588)1175003824 aut No small change why financial services needs a new kind of marketing Lucian Camp, Anthony Thomson Chichester, West Sussex, United Kingdom Wiley 2018 1 Online-Ressource (xiii, 303 Seiten) Illustrationen txt rdacontent c rdamedia cr rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Finanzdienstleistung (DE-588)4212226-0 gnd rswk-swf Finanzmarketing (DE-588)4426078-7 gnd rswk-swf Financial services industry Financial institutions / Marketing Bank marketing Bankmarketing Finanzdienstleistung Finanzmarketing (DE-588)4426078-7 s DE-604 Finanzdienstleistung (DE-588)4212226-0 s Marketing (DE-588)4037589-4 s Thomson, Anthony 1954- Verfasser (DE-588)1175004073 aut 9781119378013 9781119378044 Erscheint auch als Druck-Ausgabe, Hardcover 978-1-119-37803-7 https://onlinelibrary.wiley.com/doi/book/10.1002/9781119473961 Verlag URL des Erstveröffentlichers Volltext
spellingShingle	Camp, Lucian 1953- Thomson, Anthony 1954- No small change why financial services needs a new kind of marketing Marketing (DE-588)4037589-4 gnd Finanzdienstleistung (DE-588)4212226-0 gnd Finanzmarketing (DE-588)4426078-7 gnd
subject_GND	(DE-588)4037589-4 (DE-588)4212226-0 (DE-588)4426078-7
title	No small change why financial services needs a new kind of marketing
title_auth	No small change why financial services needs a new kind of marketing
title_exact_search	No small change why financial services needs a new kind of marketing
title_full	No small change why financial services needs a new kind of marketing Lucian Camp, Anthony Thomson
title_fullStr	No small change why financial services needs a new kind of marketing Lucian Camp, Anthony Thomson
title_full_unstemmed	No small change why financial services needs a new kind of marketing Lucian Camp, Anthony Thomson
title_short	No small change
title_sort	no small change why financial services needs a new kind of marketing
title_sub	why financial services needs a new kind of marketing
topic	Marketing (DE-588)4037589-4 gnd Finanzdienstleistung (DE-588)4212226-0 gnd Finanzmarketing (DE-588)4426078-7 gnd
topic_facet	Marketing Finanzdienstleistung Finanzmarketing
url	https://onlinelibrary.wiley.com/doi/book/10.1002/9781119473961
work_keys_str_mv	AT camplucian nosmallchangewhyfinancialservicesneedsanewkindofmarketing AT thomsonanthony nosmallchangewhyfinancialservicesneedsanewkindofmarketing

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