No small change: why financial services needs a new kind of marketing
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Chichester, West Sussex, United Kingdom
Wiley
2018
|
| Schlagworte: | |
| Online-Zugang: | FUBA1 UER01 Volltext |
| Beschreibung: | 1 Online-Ressource (xiii, 303 Seiten) Illustrationen |
| ISBN: | 9781119473961 9781119378044 9781119378013 |
Internformat
MARC
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| 245 | 1 | 0 | |a No small change |b why financial services needs a new kind of marketing |c Lucian Camp, Anthony Thomson |
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Datensatz im Suchindex
| _version_ | 1804178645874376704 |
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| any_adam_object | |
| author | Camp, Lucian 1953- Thomson, Anthony 1954- |
| author_GND | (DE-588)1175003824 (DE-588)1175004073 |
| author_facet | Camp, Lucian 1953- Thomson, Anthony 1954- |
| author_role | aut aut |
| author_sort | Camp, Lucian 1953- |
| author_variant | l c lc a t at |
| building | Verbundindex |
| bvnumber | BV045052710 |
| classification_rvk | QK 370 |
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| dewey-full | 332.10688 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 332 - Financial economics |
| dewey-raw | 332.10688 |
| dewey-search | 332.10688 |
| dewey-sort | 3332.10688 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:07:16Z |
| institution | BVB |
| isbn | 9781119473961 9781119378044 9781119378013 |
| language | English |
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| physical | 1 Online-Ressource (xiii, 303 Seiten) Illustrationen |
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| spelling | Camp, Lucian 1953- Verfasser (DE-588)1175003824 aut No small change why financial services needs a new kind of marketing Lucian Camp, Anthony Thomson Chichester, West Sussex, United Kingdom Wiley 2018 1 Online-Ressource (xiii, 303 Seiten) Illustrationen txt rdacontent c rdamedia cr rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Finanzdienstleistung (DE-588)4212226-0 gnd rswk-swf Finanzmarketing (DE-588)4426078-7 gnd rswk-swf Financial services industry Financial institutions / Marketing Bank marketing Bankmarketing Finanzdienstleistung Finanzmarketing (DE-588)4426078-7 s DE-604 Finanzdienstleistung (DE-588)4212226-0 s Marketing (DE-588)4037589-4 s Thomson, Anthony 1954- Verfasser (DE-588)1175004073 aut 9781119378013 9781119378044 Erscheint auch als Druck-Ausgabe, Hardcover 978-1-119-37803-7 https://onlinelibrary.wiley.com/doi/book/10.1002/9781119473961 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Camp, Lucian 1953- Thomson, Anthony 1954- No small change why financial services needs a new kind of marketing Marketing (DE-588)4037589-4 gnd Finanzdienstleistung (DE-588)4212226-0 gnd Finanzmarketing (DE-588)4426078-7 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4212226-0 (DE-588)4426078-7 |
| title | No small change why financial services needs a new kind of marketing |
| title_auth | No small change why financial services needs a new kind of marketing |
| title_exact_search | No small change why financial services needs a new kind of marketing |
| title_full | No small change why financial services needs a new kind of marketing Lucian Camp, Anthony Thomson |
| title_fullStr | No small change why financial services needs a new kind of marketing Lucian Camp, Anthony Thomson |
| title_full_unstemmed | No small change why financial services needs a new kind of marketing Lucian Camp, Anthony Thomson |
| title_short | No small change |
| title_sort | no small change why financial services needs a new kind of marketing |
| title_sub | why financial services needs a new kind of marketing |
| topic | Marketing (DE-588)4037589-4 gnd Finanzdienstleistung (DE-588)4212226-0 gnd Finanzmarketing (DE-588)4426078-7 gnd |
| topic_facet | Marketing Finanzdienstleistung Finanzmarketing |
| url | https://onlinelibrary.wiley.com/doi/book/10.1002/9781119473961 |
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