Emotional appeals in advertising banking services:
Taking into consideration the global financial crisis, the current challenges of competition and open banking, and the looming threat of Brexit, this book explores the implications of using emotional appeals in financial services advertising
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Bingley
Emerald Publishing
2018
|
| Ausgabe: | First edition |
| Schriftenreihe: | Emerald Points
|
| Schlagworte: | |
| Online-Zugang: | HWR01 |
| Zusammenfassung: | Taking into consideration the global financial crisis, the current challenges of competition and open banking, and the looming threat of Brexit, this book explores the implications of using emotional appeals in financial services advertising |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Beschreibung: | 1 Online-Ressource (vii, 112 Seiten) |
| ISBN: | 9781787562998 9781787563018 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV045050796 | ||
| 003 | DE-604 | ||
| 005 | 20200625 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 180621s2018 |||| o||u| ||||||eng d | ||
| 020 | |a 9781787562998 |c Online |9 978-1-78756-299-8 | ||
| 020 | |a 9781787563018 |c Epub |9 978-1-78756-301-8 | ||
| 035 | |a (ZDB-30-PQE)EBC5264500 | ||
| 035 | |a (ZDB-89-EBL)EBL5264500 | ||
| 035 | |a (ZDB-38-EBR)ebr11548214 | ||
| 035 | |a (OCoLC)1032070656 | ||
| 035 | |a (DE-599)BVBBV045050796 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-2070s | ||
| 082 | 0 | |a 659 | |
| 100 | 1 | |a Mogaji, Emmanuel |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Emotional appeals in advertising banking services |c by Emmanuel Mogaji (University of Greenwich, London, UK) |
| 250 | |a First edition | ||
| 264 | 1 | |a Bingley |b Emerald Publishing |c 2018 | |
| 264 | 4 | |c © 2018 | |
| 300 | |a 1 Online-Ressource (vii, 112 Seiten) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a Emerald Points | |
| 500 | |a Description based on publisher supplied metadata and other sources | ||
| 520 | |a Taking into consideration the global financial crisis, the current challenges of competition and open banking, and the looming threat of Brexit, this book explores the implications of using emotional appeals in financial services advertising | ||
| 650 | 4 | |a Advertising-Banks and banking | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |a Mogaji, Emmanuel |t Emotional Appeals in Advertising Banking Services |d Bingley : Emerald Publishing Limited,c2018 |z 9781787563025 |
| 912 | |a ZDB-30-PQE | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-030442507 | ||
| 966 | e | |u https://ebookcentral.proquest.com/lib/hwr/detail.action?docID=5264500 |l HWR01 |p ZDB-30-PQE |q HWR_PDA_PQE_Kauf |x Aggregator |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1804178645040758784 |
|---|---|
| any_adam_object | |
| author | Mogaji, Emmanuel |
| author_facet | Mogaji, Emmanuel |
| author_role | aut |
| author_sort | Mogaji, Emmanuel |
| author_variant | e m em |
| building | Verbundindex |
| bvnumber | BV045050796 |
| collection | ZDB-30-PQE |
| ctrlnum | (ZDB-30-PQE)EBC5264500 (ZDB-89-EBL)EBL5264500 (ZDB-38-EBR)ebr11548214 (OCoLC)1032070656 (DE-599)BVBBV045050796 |
| dewey-full | 659 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659 |
| dewey-search | 659 |
| dewey-sort | 3659 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | First edition |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01822nmm a2200421zc 4500</leader><controlfield tag="001">BV045050796</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20200625 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">180621s2018 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781787562998</subfield><subfield code="c">Online</subfield><subfield code="9">978-1-78756-299-8</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781787563018</subfield><subfield code="c">Epub</subfield><subfield code="9">978-1-78756-301-8</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-30-PQE)EBC5264500</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-89-EBL)EBL5264500</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-38-EBR)ebr11548214</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1032070656</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV045050796</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-2070s</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Mogaji, Emmanuel</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Emotional appeals in advertising banking services</subfield><subfield code="c">by Emmanuel Mogaji (University of Greenwich, London, UK)</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">First edition</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Bingley</subfield><subfield code="b">Emerald Publishing</subfield><subfield code="c">2018</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">© 2018</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (vii, 112 Seiten)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Emerald Points</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Description based on publisher supplied metadata and other sources</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">Taking into consideration the global financial crisis, the current challenges of competition and open banking, and the looming threat of Brexit, this book explores the implications of using emotional appeals in financial services advertising</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising-Banks and banking</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="a">Mogaji, Emmanuel</subfield><subfield code="t">Emotional Appeals in Advertising Banking Services</subfield><subfield code="d">Bingley : Emerald Publishing Limited,c2018</subfield><subfield code="z">9781787563025</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-PQE</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-030442507</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://ebookcentral.proquest.com/lib/hwr/detail.action?docID=5264500</subfield><subfield code="l">HWR01</subfield><subfield code="p">ZDB-30-PQE</subfield><subfield code="q">HWR_PDA_PQE_Kauf</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV045050796 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:07:15Z |
| institution | BVB |
| isbn | 9781787562998 9781787563018 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030442507 |
| oclc_num | 1032070656 |
| open_access_boolean | |
| owner | DE-2070s |
| owner_facet | DE-2070s |
| physical | 1 Online-Ressource (vii, 112 Seiten) |
| psigel | ZDB-30-PQE ZDB-30-PQE HWR_PDA_PQE_Kauf |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | Emerald Publishing |
| record_format | marc |
| series2 | Emerald Points |
| spelling | Mogaji, Emmanuel Verfasser aut Emotional appeals in advertising banking services by Emmanuel Mogaji (University of Greenwich, London, UK) First edition Bingley Emerald Publishing 2018 © 2018 1 Online-Ressource (vii, 112 Seiten) txt rdacontent c rdamedia cr rdacarrier Emerald Points Description based on publisher supplied metadata and other sources Taking into consideration the global financial crisis, the current challenges of competition and open banking, and the looming threat of Brexit, this book explores the implications of using emotional appeals in financial services advertising Advertising-Banks and banking Erscheint auch als Druck-Ausgabe Mogaji, Emmanuel Emotional Appeals in Advertising Banking Services Bingley : Emerald Publishing Limited,c2018 9781787563025 |
| spellingShingle | Mogaji, Emmanuel Emotional appeals in advertising banking services Advertising-Banks and banking |
| title | Emotional appeals in advertising banking services |
| title_auth | Emotional appeals in advertising banking services |
| title_exact_search | Emotional appeals in advertising banking services |
| title_full | Emotional appeals in advertising banking services by Emmanuel Mogaji (University of Greenwich, London, UK) |
| title_fullStr | Emotional appeals in advertising banking services by Emmanuel Mogaji (University of Greenwich, London, UK) |
| title_full_unstemmed | Emotional appeals in advertising banking services by Emmanuel Mogaji (University of Greenwich, London, UK) |
| title_short | Emotional appeals in advertising banking services |
| title_sort | emotional appeals in advertising banking services |
| topic | Advertising-Banks and banking |
| topic_facet | Advertising-Banks and banking |
| work_keys_str_mv | AT mogajiemmanuel emotionalappealsinadvertisingbankingservices |