Smash: using Market Shaping to design new strategies for innovation, value creation, and growth
Market shaping is a powerful strategy that unleashes value gains from greater market size, efficiency and profitability. This book, written by experts in the field, presents a universal, teachable, and actionable framework for understanding and shapingmarkets
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| Main Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Bingley
Emerald Publishing
2018
|
| Edition: | First edition |
| Subjects: | |
| Online Access: | FAW01 FWS01 FWS02 UBT01 |
| Summary: | Market shaping is a powerful strategy that unleashes value gains from greater market size, efficiency and profitability. This book, written by experts in the field, presents a universal, teachable, and actionable framework for understanding and shapingmarkets |
| Physical Description: | 1 Online-Ressource (xviii, 312 Seiten) |
| ISBN: | 9781787437975 9781787438392 |
Staff View
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| id | DE-604.BV045048972 |
| illustrated | Not Illustrated |
| indexdate | 2025-02-20T06:59:42Z |
| institution | BVB |
| isbn | 9781787437975 9781787438392 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030440683 |
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| physical | 1 Online-Ressource (xviii, 312 Seiten) |
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| publishDate | 2018 |
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| publisher | Emerald Publishing |
| record_format | marc |
| spellingShingle | Nenonen, Suvi Storbacka, Kaj Smash using Market Shaping to design new strategies for innovation, value creation, and growth Unternehmensplanung (DE-588)4078609-2 gnd Strategische Planung (DE-588)4309237-8 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4078609-2 (DE-588)4309237-8 (DE-588)4168907-0 |
| title | Smash using Market Shaping to design new strategies for innovation, value creation, and growth |
| title_auth | Smash using Market Shaping to design new strategies for innovation, value creation, and growth |
| title_exact_search | Smash using Market Shaping to design new strategies for innovation, value creation, and growth |
| title_full | Smash using Market Shaping to design new strategies for innovation, value creation, and growth by Suvi Nenonen, Kaj Storbacka (University of Auckland Business School, New Zealand) |
| title_fullStr | Smash using Market Shaping to design new strategies for innovation, value creation, and growth by Suvi Nenonen, Kaj Storbacka (University of Auckland Business School, New Zealand) |
| title_full_unstemmed | Smash using Market Shaping to design new strategies for innovation, value creation, and growth by Suvi Nenonen, Kaj Storbacka (University of Auckland Business School, New Zealand) |
| title_short | Smash |
| title_sort | smash using market shaping to design new strategies for innovation value creation and growth |
| title_sub | using Market Shaping to design new strategies for innovation, value creation, and growth |
| topic | Unternehmensplanung (DE-588)4078609-2 gnd Strategische Planung (DE-588)4309237-8 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Unternehmensplanung Strategische Planung Marketingmanagement |
| work_keys_str_mv | AT nenonensuvi smashusingmarketshapingtodesignnewstrategiesforinnovationvaluecreationandgrowth AT storbackakaj smashusingmarketshapingtodesignnewstrategiesforinnovationvaluecreationandgrowth |