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Smash: using Market Shaping to design new strategies for innovation, value creation, and growth

Market shaping is a powerful strategy that unleashes value gains from greater market size, efficiency and profitability. This book, written by experts in the field, presents a universal, teachable, and actionable framework for understanding and shapingmarkets

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Bibliographische Detailangaben
Hauptverfasser:	Nenonen, Suvi (VerfasserIn), Storbacka, Kaj (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Bingley Emerald Publishing 2018
Ausgabe:	First edition
Schlagworte:	Unternehmensplanung Strategische Planung Marketingmanagement
Online-Zugang:	FAW01 FWS01 FWS02 UBT01
Zusammenfassung:	Market shaping is a powerful strategy that unleashes value gains from greater market size, efficiency and profitability. This book, written by experts in the field, presents a universal, teachable, and actionable framework for understanding and shapingmarkets
Beschreibung:	1 Online-Ressource (xviii, 312 Seiten)
ISBN:	9781787437975 9781787438392

Internformat

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Datensatz im Suchindex

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discipline	Wirtschaftswissenschaften
edition	First edition
format	Electronic eBook
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isbn	9781787437975 9781787438392
language	English
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spellingShingle	Nenonen, Suvi Storbacka, Kaj Smash using Market Shaping to design new strategies for innovation, value creation, and growth Unternehmensplanung (DE-588)4078609-2 gnd Strategische Planung (DE-588)4309237-8 gnd Marketingmanagement (DE-588)4168907-0 gnd
subject_GND	(DE-588)4078609-2 (DE-588)4309237-8 (DE-588)4168907-0
title	Smash using Market Shaping to design new strategies for innovation, value creation, and growth
title_auth	Smash using Market Shaping to design new strategies for innovation, value creation, and growth
title_exact_search	Smash using Market Shaping to design new strategies for innovation, value creation, and growth
title_full	Smash using Market Shaping to design new strategies for innovation, value creation, and growth by Suvi Nenonen, Kaj Storbacka (University of Auckland Business School, New Zealand)
title_fullStr	Smash using Market Shaping to design new strategies for innovation, value creation, and growth by Suvi Nenonen, Kaj Storbacka (University of Auckland Business School, New Zealand)
title_full_unstemmed	Smash using Market Shaping to design new strategies for innovation, value creation, and growth by Suvi Nenonen, Kaj Storbacka (University of Auckland Business School, New Zealand)
title_short	Smash
title_sort	smash using market shaping to design new strategies for innovation value creation and growth
title_sub	using Market Shaping to design new strategies for innovation, value creation, and growth
topic	Unternehmensplanung (DE-588)4078609-2 gnd Strategische Planung (DE-588)4309237-8 gnd Marketingmanagement (DE-588)4168907-0 gnd
topic_facet	Unternehmensplanung Strategische Planung Marketingmanagement
work_keys_str_mv	AT nenonensuvi smashusingmarketshapingtodesignnewstrategiesforinnovationvaluecreationandgrowth AT storbackakaj smashusingmarketshapingtodesignnewstrategiesforinnovationvaluecreationandgrowth

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