Brand Gender: Increasing Brand Equity Through Brand Personality
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cham
Palgrave Macmillan US
2017
|
| Schlagworte: | |
| Online-Zugang: | HWR01 |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Beschreibung: | 1 online resource (276 pages) |
| ISBN: | 9783319602196 |
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Datensatz im Suchindex
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| discipline | Wirtschaftswissenschaften |
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| indexdate | 2024-07-10T08:07:15Z |
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| isbn | 9783319602196 |
| language | English |
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| spelling | Lieven, Theo Verfasser aut Brand Gender Increasing Brand Equity Through Brand Personality Cham Palgrave Macmillan US 2017 © 2018 1 online resource (276 pages) txt rdacontent c rdamedia cr rdacarrier Description based on publisher supplied metadata and other sources Brand name products Markenwert (DE-588)4346474-9 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s Markenwert (DE-588)4346474-9 s DE-604 Erscheint auch als Druck-Ausgabe Lieven, Theo Brand Gender : Increasing Brand Equity Through Brand Personality Cham : Palgrave Macmillan US,c2017 9783319602189 |
| spellingShingle | Lieven, Theo Brand Gender Increasing Brand Equity Through Brand Personality Brand name products Markenwert (DE-588)4346474-9 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4346474-9 (DE-588)4144679-3 |
| title | Brand Gender Increasing Brand Equity Through Brand Personality |
| title_auth | Brand Gender Increasing Brand Equity Through Brand Personality |
| title_exact_search | Brand Gender Increasing Brand Equity Through Brand Personality |
| title_full | Brand Gender Increasing Brand Equity Through Brand Personality |
| title_fullStr | Brand Gender Increasing Brand Equity Through Brand Personality |
| title_full_unstemmed | Brand Gender Increasing Brand Equity Through Brand Personality |
| title_short | Brand Gender |
| title_sort | brand gender increasing brand equity through brand personality |
| title_sub | Increasing Brand Equity Through Brand Personality |
| topic | Brand name products Markenwert (DE-588)4346474-9 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Brand name products Markenwert Markenpolitik |
| work_keys_str_mv | AT lieventheo brandgenderincreasingbrandequitythroughbrandpersonality |