Marketing communications: an advertising, promotion and branding perspective
Marketing Communications is a must have text that acknowledges the most important task faced by any marketing communications practitioner is to identify and select an optimum promotions mix to help achieve an organisation's business objectives
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Oxford
Goodfellow Publishers Ltd
2017
|
| Schriftenreihe: | The Global Management Series
|
| Schlagworte: | |
| Online-Zugang: | DE-2070s |
| Zusammenfassung: | Marketing Communications is a must have text that acknowledges the most important task faced by any marketing communications practitioner is to identify and select an optimum promotions mix to help achieve an organisation's business objectives |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Beschreibung: | 1 Online-Ressource (xii, 224 Seiten) Illustrationen, Diagramme |
| ISBN: | 9781910158968 |
Internformat
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| 245 | 1 | 0 | |a Marketing communications |b an advertising, promotion and branding perspective |c Geraldine Bell & Babak Taheri |
| 264 | 1 | |a Oxford |b Goodfellow Publishers Ltd |c 2017 | |
| 300 | |a 1 Online-Ressource (xii, 224 Seiten) |b Illustrationen, Diagramme | ||
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| 520 | |a Marketing Communications is a must have text that acknowledges the most important task faced by any marketing communications practitioner is to identify and select an optimum promotions mix to help achieve an organisation's business objectives | ||
| 650 | 4 | |a Internet advertising | |
| 700 | 1 | |a Taheri, Babak |e Verfasser |0 (DE-588)1172316252 |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |a Taheri, Babek |t Marketing Communications : An advertising, promotion and branding perspective |d Oxford : Goodfellow Publishers, Limited,c2017 |z 9781910158944 |
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Datensatz im Suchindex
| _version_ | 1822014476005670912 |
|---|---|
| adam_text | |
| any_adam_object | |
| author | Bell, Geraldine Taheri, Babak |
| author_GND | (DE-588)1172316643 (DE-588)1172316252 |
| author_facet | Bell, Geraldine Taheri, Babak |
| author_role | aut aut |
| author_sort | Bell, Geraldine |
| author_variant | g b gb b t bt |
| building | Verbundindex |
| bvnumber | BV045040485 |
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| dewey-full | 658.802 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.802 |
| dewey-search | 658.802 |
| dewey-sort | 3658.802 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV045040485 |
| illustrated | Illustrated |
| indexdate | 2025-01-23T05:00:09Z |
| institution | BVB |
| isbn | 9781910158968 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030432196 |
| oclc_num | 1004999244 |
| open_access_boolean | |
| owner | DE-2070s |
| owner_facet | DE-2070s |
| physical | 1 Online-Ressource (xii, 224 Seiten) Illustrationen, Diagramme |
| psigel | ZDB-30-PQE ZDB-30-PQE HWR_PDA_PQE_Kauf |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | Goodfellow Publishers Ltd |
| record_format | marc |
| series2 | The Global Management Series |
| spelling | Bell, Geraldine Verfasser (DE-588)1172316643 aut Marketing communications an advertising, promotion and branding perspective Geraldine Bell & Babak Taheri Oxford Goodfellow Publishers Ltd 2017 1 Online-Ressource (xii, 224 Seiten) Illustrationen, Diagramme txt rdacontent c rdamedia cr rdacarrier The Global Management Series Description based on publisher supplied metadata and other sources Marketing Communications is a must have text that acknowledges the most important task faced by any marketing communications practitioner is to identify and select an optimum promotions mix to help achieve an organisation's business objectives Internet advertising Taheri, Babak Verfasser (DE-588)1172316252 aut Erscheint auch als Druck-Ausgabe Taheri, Babek Marketing Communications : An advertising, promotion and branding perspective Oxford : Goodfellow Publishers, Limited,c2017 9781910158944 |
| spellingShingle | Bell, Geraldine Taheri, Babak Marketing communications an advertising, promotion and branding perspective Internet advertising |
| title | Marketing communications an advertising, promotion and branding perspective |
| title_auth | Marketing communications an advertising, promotion and branding perspective |
| title_exact_search | Marketing communications an advertising, promotion and branding perspective |
| title_full | Marketing communications an advertising, promotion and branding perspective Geraldine Bell & Babak Taheri |
| title_fullStr | Marketing communications an advertising, promotion and branding perspective Geraldine Bell & Babak Taheri |
| title_full_unstemmed | Marketing communications an advertising, promotion and branding perspective Geraldine Bell & Babak Taheri |
| title_short | Marketing communications |
| title_sort | marketing communications an advertising promotion and branding perspective |
| title_sub | an advertising, promotion and branding perspective |
| topic | Internet advertising |
| topic_facet | Internet advertising |
| work_keys_str_mv | AT bellgeraldine marketingcommunicationsanadvertisingpromotionandbrandingperspective AT taheribabak marketingcommunicationsanadvertisingpromotionandbrandingperspective |