Relationship Marketing Re-Imagined: Marketing's Inevitable Shift from Exchanges to Value Cocreating Relationships
Gespeichert in:
1. Verfasser: | |
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Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
New York
Business Expert Press
2016
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Schlagworte: | |
Beschreibung: | Description based on publisher supplied metadata and other sources |
Beschreibung: | 1 online resource (180 pages) |
ISBN: | 9781631574344 |
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Datensatz im Suchindex
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any_adam_object | |
author | Malhotra, Naresh K. |
author_facet | Malhotra, Naresh K. |
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discipline | Wirtschaftswissenschaften |
format | Electronic eBook |
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illustrated | Not Illustrated |
indexdate | 2024-07-10T08:07:12Z |
institution | BVB |
isbn | 9781631574344 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030431015 |
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physical | 1 online resource (180 pages) |
psigel | ZDB-30-PQE |
publishDate | 2016 |
publishDateSearch | 2016 |
publishDateSort | 2016 |
publisher | Business Expert Press |
record_format | marc |
spelling | Malhotra, Naresh K. Verfasser aut Relationship Marketing Re-Imagined Marketing's Inevitable Shift from Exchanges to Value Cocreating Relationships New York Business Expert Press 2016 © 2016 1 online resource (180 pages) txt rdacontent c rdamedia cr rdacarrier Description based on publisher supplied metadata and other sources Relationship marketing Uslay, Can Sonstige oth Bayraktar, Ahmet Sonstige oth Erscheint auch als Druck-Ausgabe Malhotra, Naresh K. Relationship Marketing Re-Imagined : Marketing's Inevitable Shift from Exchanges to Value Cocreating Relationships New York : Business Expert Press,c2016 9781631574337 |
spellingShingle | Malhotra, Naresh K. Relationship Marketing Re-Imagined Marketing's Inevitable Shift from Exchanges to Value Cocreating Relationships Relationship marketing |
title | Relationship Marketing Re-Imagined Marketing's Inevitable Shift from Exchanges to Value Cocreating Relationships |
title_auth | Relationship Marketing Re-Imagined Marketing's Inevitable Shift from Exchanges to Value Cocreating Relationships |
title_exact_search | Relationship Marketing Re-Imagined Marketing's Inevitable Shift from Exchanges to Value Cocreating Relationships |
title_full | Relationship Marketing Re-Imagined Marketing's Inevitable Shift from Exchanges to Value Cocreating Relationships |
title_fullStr | Relationship Marketing Re-Imagined Marketing's Inevitable Shift from Exchanges to Value Cocreating Relationships |
title_full_unstemmed | Relationship Marketing Re-Imagined Marketing's Inevitable Shift from Exchanges to Value Cocreating Relationships |
title_short | Relationship Marketing Re-Imagined |
title_sort | relationship marketing re imagined marketing s inevitable shift from exchanges to value cocreating relationships |
title_sub | Marketing's Inevitable Shift from Exchanges to Value Cocreating Relationships |
topic | Relationship marketing |
topic_facet | Relationship marketing |
work_keys_str_mv | AT malhotranareshk relationshipmarketingreimaginedmarketingsinevitableshiftfromexchangestovaluecocreatingrelationships AT uslaycan relationshipmarketingreimaginedmarketingsinevitableshiftfromexchangestovaluecocreatingrelationships AT bayraktarahmet relationshipmarketingreimaginedmarketingsinevitableshiftfromexchangestovaluecocreatingrelationships |