Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks
Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a we...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York
Palgrave Macmillan
2017
|
| Schlagworte: | |
| Online-Zugang: | FAB01 |
| Zusammenfassung: | Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Beschreibung: | 1 online resource (294 pages) |
| ISBN: | 9781137511867 |
Internformat
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Datensatz im Suchindex
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| any_adam_object | |
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| building | Verbundindex |
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| dewey-full | 658.827 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.827 |
| dewey-search | 658.827 |
| dewey-sort | 3658.827 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:07:12Z |
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| language | English |
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| spelling | Calkins, Tim Verfasser aut Defending Your Brand How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks New York Palgrave Macmillan 2017 © 2012 1 online resource (294 pages) txt rdacontent c rdamedia cr rdacarrier Description based on publisher supplied metadata and other sources Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more Market research Markenartikel (DE-588)4037584-5 gnd rswk-swf Produktpolitik (DE-588)4134655-5 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Strategisches Management (DE-588)4124261-0 s Produktpolitik (DE-588)4134655-5 s Markenartikel (DE-588)4037584-5 s 1\p DE-604 Erscheint auch als Druck-Ausgabe Calkins, T. Defending Your Brand : How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks New York : Palgrave Macmillan,c2017 9780230340343 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Calkins, Tim Defending Your Brand How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks Market research Markenartikel (DE-588)4037584-5 gnd Produktpolitik (DE-588)4134655-5 gnd Strategisches Management (DE-588)4124261-0 gnd |
| subject_GND | (DE-588)4037584-5 (DE-588)4134655-5 (DE-588)4124261-0 |
| title | Defending Your Brand How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks |
| title_auth | Defending Your Brand How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks |
| title_exact_search | Defending Your Brand How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks |
| title_full | Defending Your Brand How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks |
| title_fullStr | Defending Your Brand How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks |
| title_full_unstemmed | Defending Your Brand How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks |
| title_short | Defending Your Brand |
| title_sort | defending your brand how smart companies use defensive strategy to deal with competitive attacks |
| title_sub | How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks |
| topic | Market research Markenartikel (DE-588)4037584-5 gnd Produktpolitik (DE-588)4134655-5 gnd Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | Market research Markenartikel Produktpolitik Strategisches Management |
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