Handbook on Research in Relationship Marketing:
The Handbook on Research in Relationship Marketing includes contributions from relationship marketing experts in business-to-business, business-to-consumer, global services, technology and a variety of other contexts of practice. Academics, students, and marketing professionals will all benefit from...
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cheltenham
Edward Elgar Publishing, Incorporated
2015
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| Schriftenreihe: | Elgar original reference
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| Schlagworte: | |
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| Zusammenfassung: | The Handbook on Research in Relationship Marketing includes contributions from relationship marketing experts in business-to-business, business-to-consumer, global services, technology and a variety of other contexts of practice. Academics, students, and marketing professionals will all benefit from the insights provided. The Handbook begins with reviews of the developments in relationship marketing over the last two decades by noted relationship marketing scholars including Jagdish Sheth, Atul Parvatiyar, Evert Gummesson and Robert Morgan. It continues with detailed discussions of special topics that will be valuable to anyone interested in relationship marketing |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Beschreibung: | 1 online resource (352 pages) |
| ISBN: | 9781783478637 |
| DOI: | 10.4337/9781783478637 |
Internformat
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| author | Morgan, Robert M. |
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| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.4337/9781783478637 |
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| genre | 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Aufsatzsammlung |
| id | DE-604.BV045033874 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-05T08:44:17Z |
| institution | BVB |
| isbn | 9781783478637 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030425585 |
| oclc_num | 897885402 |
| open_access_boolean | |
| owner | DE-12 DE-634 DE-1043 DE-1046 DE-573 DE-M347 DE-898 DE-BY-UBR DE-859 DE-860 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-2070s DE-Re13 DE-BY-UBR DE-91 DE-BY-TUM DE-384 DE-473 DE-BY-UBG DE-19 DE-BY-UBM DE-355 DE-BY-UBR DE-703 DE-20 DE-706 DE-824 DE-29 DE-739 |
| owner_facet | DE-12 DE-634 DE-1043 DE-1046 DE-573 DE-M347 DE-898 DE-BY-UBR DE-859 DE-860 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-2070s DE-Re13 DE-BY-UBR DE-91 DE-BY-TUM DE-384 DE-473 DE-BY-UBG DE-19 DE-BY-UBM DE-355 DE-BY-UBR DE-703 DE-20 DE-706 DE-824 DE-29 DE-739 |
| physical | 1 online resource (352 pages) |
| psigel | ZDB-1-EWE ZDB-30-PQE ZDB-30-PQE HWR_PDA_PQE |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Edward Elgar Publishing, Incorporated |
| record_format | marc |
| series2 | Elgar original reference |
| spellingShingle | Morgan, Robert M. Handbook on Research in Relationship Marketing Relationship marketing Beziehungsmarketing (DE-588)4789127-0 gnd |
| subject_GND | (DE-588)4789127-0 (DE-588)4143413-4 |
| title | Handbook on Research in Relationship Marketing |
| title_auth | Handbook on Research in Relationship Marketing |
| title_exact_search | Handbook on Research in Relationship Marketing |
| title_full | Handbook on Research in Relationship Marketing |
| title_fullStr | Handbook on Research in Relationship Marketing |
| title_full_unstemmed | Handbook on Research in Relationship Marketing |
| title_short | Handbook on Research in Relationship Marketing |
| title_sort | handbook on research in relationship marketing |
| topic | Relationship marketing Beziehungsmarketing (DE-588)4789127-0 gnd |
| topic_facet | Relationship marketing Beziehungsmarketing Aufsatzsammlung |
| url | https://doi.org/10.4337/9781783478637 |
| work_keys_str_mv | AT morganrobertm handbookonresearchinrelationshipmarketing AT parishjanetturner handbookonresearchinrelationshipmarketing AT deitzgeorge handbookonresearchinrelationshipmarketing |