Handbook of marketing analytics: methods and applications in marketing management, public policy, and litigation support
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cheltenham, UK
Edward Elgar Publishing
[2018]
|
| Schriftenreihe: | Research handbooks in business and management series
|
| Schlagworte: | |
| Online-Zugang: | DE-12 DE-634 DE-1043 DE-1046 DE-573 DE-M347 DE-898 DE-859 DE-860 DE-861 DE-863 DE-862 DE-Re13 DE-91 DE-384 DE-473 DE-19 DE-355 DE-703 DE-20 DE-706 DE-824 DE-29 DE-739 DE-473 Volltext |
| Beschreibung: | 1 Online-Ressource (xxvi, 688 Seiten) Illustrationen |
| ISBN: | 9781784716752 |
| DOI: | 10.4337/9781784716752 |
Internformat
MARC
| LEADER | 00000nmm a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV045030050 | ||
| 003 | DE-604 | ||
| 005 | 20240223 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 180620s2018 |||| o||u| ||||||eng d | ||
| 020 | |a 9781784716752 |c Online |9 978-1-78471-675-2 | ||
| 024 | 7 | |a 10.4337/9781784716752 |2 doi | |
| 035 | |a (OCoLC)1041795840 | ||
| 035 | |a (DE-599)BVBBV045030050 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-12 |a DE-634 |a DE-1043 |a DE-1046 |a DE-573 |a DE-M347 |a DE-898 |a DE-859 |a DE-860 |a DE-861 |a DE-863 |a DE-862 |a DE-Re13 |a DE-91 |a DE-384 |a DE-473 |a DE-19 |a DE-355 |a DE-703 |a DE-20 |a DE-706 |a DE-824 |a DE-29 |a DE-739 | ||
| 084 | |a QP 611 |0 (DE-625)141908: |2 rvk | ||
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 084 | |a QP 612 |0 (DE-625)141909: |2 rvk | ||
| 245 | 1 | 0 | |a Handbook of marketing analytics |b methods and applications in marketing management, public policy, and litigation support |c edited by Natalie Mizik (professor of marketing and J. Gary Shansby endowed chair in markekting strategy, Foster School of Business, University of Washington, USA), Dominique M. Hanssens (distinguished research professor of marketing, Anderson School of Management, University of California, Los Angeles, USA) |
| 264 | 1 | |a Cheltenham, UK |b Edward Elgar Publishing |c [2018] | |
| 264 | 4 | |c © 2018 | |
| 300 | |a 1 Online-Ressource (xxvi, 688 Seiten) |b Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a Research handbooks in business and management series | |
| 650 | 0 | 7 | |a Marketingforschung |0 (DE-588)4200055-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Verbraucherpolitik |0 (DE-588)4062638-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Datenverarbeitung |0 (DE-588)4011152-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marktforschung |0 (DE-588)4037630-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Rechtsstreit |0 (DE-588)4139832-4 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4143413-4 |a Aufsatzsammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Marketingforschung |0 (DE-588)4200055-5 |D s |
| 689 | 0 | 1 | |a Marktforschung |0 (DE-588)4037630-8 |D s |
| 689 | 0 | 2 | |a Datenverarbeitung |0 (DE-588)4011152-0 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Marketingforschung |0 (DE-588)4200055-5 |D s |
| 689 | 1 | 1 | |a Rechtsstreit |0 (DE-588)4139832-4 |D s |
| 689 | 1 | 2 | |a Verbraucherpolitik |0 (DE-588)4062638-6 |D s |
| 689 | 1 | |5 DE-604 | |
| 700 | 1 | |a Mizik, Natalie |0 (DE-588)17359638X |4 edt | |
| 700 | 1 | |a Hanssens, Dominique M. |4 edt | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 978-1-78471-674-5 |
| 856 | 4 | 0 | |u https://doi.org/10.4337/9781784716752 |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
| 912 | |a ZDB-1-EWE |a ZDB-30-PQE |a ZDB-77-ECB | ||
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-030421857 | |
| 966 | e | |u https://doi.org/10.4337/9781784716752 |l DE-12 |p ZDB-1-EWE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4337/9781784716752 |l DE-634 |p ZDB-1-EWE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4337/9781784716752 |l DE-1043 |p ZDB-1-EWE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4337/9781784716752 |l DE-1046 |p ZDB-1-EWE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4337/9781784716752 |l DE-573 |p ZDB-1-EWE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4337/9781784716752 |l DE-M347 |p ZDB-1-EWE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4337/9781784716752 |l DE-898 |p ZDB-1-EWE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4337/9781784716752 |l DE-859 |p ZDB-1-EWE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4337/9781784716752 |l DE-860 |p ZDB-1-EWE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4337/9781784716752 |l DE-861 |p ZDB-1-EWE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4337/9781784716752 |l DE-863 |p ZDB-1-EWE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4337/9781784716752 |l DE-862 |p ZDB-1-EWE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4337/9781784716752 |l DE-Re13 |p ZDB-1-EWE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4337/9781784716752 |l DE-91 |p ZDB-1-EWE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4337/9781784716752 |l DE-384 |p ZDB-1-EWE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4337/9781784716752 |l DE-473 |p ZDB-1-EWE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4337/9781784716752 |l DE-19 |p ZDB-1-EWE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4337/9781784716752 |l DE-355 |p ZDB-1-EWE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4337/9781784716752 |l DE-355 |p ZDB-77-ECB |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4337/9781784716752 |l DE-703 |p ZDB-1-EWE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4337/9781784716752 |l DE-20 |p ZDB-1-EWE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4337/9781784716752 |l DE-706 |p ZDB-1-EWE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4337/9781784716752 |l DE-824 |p ZDB-1-EWE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4337/9781784716752 |l DE-29 |p ZDB-1-EWE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4337/9781784716752 |l DE-739 |p ZDB-1-EWE |x Verlag |3 Volltext | |
| 966 | e | |u https://ebookcentral.proquest.com/lib/ub-bamberg/detail.action?docID=5430237 |l DE-473 |p ZDB-30-PQE |x Aggregator |3 Volltext | |
Datensatz im Suchindex
| DE-BY-FWS_katkey | 988801 |
|---|---|
| _version_ | 1806528945697325056 |
| adam_text | |
| any_adam_object | |
| author2 | Mizik, Natalie Hanssens, Dominique M. |
| author2_role | edt edt |
| author2_variant | n m nm d m h dm dmh |
| author_GND | (DE-588)17359638X |
| author_facet | Mizik, Natalie Hanssens, Dominique M. |
| building | Verbundindex |
| bvnumber | BV045030050 |
| classification_rvk | QP 611 QP 600 QP 612 |
| collection | ZDB-1-EWE ZDB-30-PQE ZDB-77-ECB |
| ctrlnum | (OCoLC)1041795840 (DE-599)BVBBV045030050 |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.4337/9781784716752 |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nmm a2200000 c 4500</leader><controlfield tag="001">BV045030050</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20240223</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">180620s2018 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781784716752</subfield><subfield code="c">Online</subfield><subfield code="9">978-1-78471-675-2</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.4337/9781784716752</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1041795840</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV045030050</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-12</subfield><subfield code="a">DE-634</subfield><subfield code="a">DE-1043</subfield><subfield code="a">DE-1046</subfield><subfield code="a">DE-573</subfield><subfield code="a">DE-M347</subfield><subfield code="a">DE-898</subfield><subfield code="a">DE-859</subfield><subfield code="a">DE-860</subfield><subfield code="a">DE-861</subfield><subfield code="a">DE-863</subfield><subfield code="a">DE-862</subfield><subfield code="a">DE-Re13</subfield><subfield code="a">DE-91</subfield><subfield code="a">DE-384</subfield><subfield code="a">DE-473</subfield><subfield code="a">DE-19</subfield><subfield code="a">DE-355</subfield><subfield code="a">DE-703</subfield><subfield code="a">DE-20</subfield><subfield code="a">DE-706</subfield><subfield code="a">DE-824</subfield><subfield code="a">DE-29</subfield><subfield code="a">DE-739</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 611</subfield><subfield code="0">(DE-625)141908:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 612</subfield><subfield code="0">(DE-625)141909:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Handbook of marketing analytics</subfield><subfield code="b">methods and applications in marketing management, public policy, and litigation support</subfield><subfield code="c">edited by Natalie Mizik (professor of marketing and J. Gary Shansby endowed chair in markekting strategy, Foster School of Business, University of Washington, USA), Dominique M. Hanssens (distinguished research professor of marketing, Anderson School of Management, University of California, Los Angeles, USA)</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Cheltenham, UK</subfield><subfield code="b">Edward Elgar Publishing</subfield><subfield code="c">[2018]</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">© 2018</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (xxvi, 688 Seiten)</subfield><subfield code="b">Illustrationen</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Research handbooks in business and management series</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingforschung</subfield><subfield code="0">(DE-588)4200055-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Verbraucherpolitik</subfield><subfield code="0">(DE-588)4062638-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Datenverarbeitung</subfield><subfield code="0">(DE-588)4011152-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marktforschung</subfield><subfield code="0">(DE-588)4037630-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Rechtsstreit</subfield><subfield code="0">(DE-588)4139832-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4143413-4</subfield><subfield code="a">Aufsatzsammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketingforschung</subfield><subfield code="0">(DE-588)4200055-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Marktforschung</subfield><subfield code="0">(DE-588)4037630-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Datenverarbeitung</subfield><subfield code="0">(DE-588)4011152-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Marketingforschung</subfield><subfield code="0">(DE-588)4200055-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Rechtsstreit</subfield><subfield code="0">(DE-588)4139832-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="2"><subfield code="a">Verbraucherpolitik</subfield><subfield code="0">(DE-588)4062638-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Mizik, Natalie</subfield><subfield code="0">(DE-588)17359638X</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Hanssens, Dominique M.</subfield><subfield code="4">edt</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">978-1-78471-674-5</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://doi.org/10.4337/9781784716752</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-1-EWE</subfield><subfield code="a">ZDB-30-PQE</subfield><subfield code="a">ZDB-77-ECB</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-030421857</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4337/9781784716752</subfield><subfield code="l">DE-12</subfield><subfield code="p">ZDB-1-EWE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4337/9781784716752</subfield><subfield code="l">DE-634</subfield><subfield code="p">ZDB-1-EWE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4337/9781784716752</subfield><subfield code="l">DE-1043</subfield><subfield code="p">ZDB-1-EWE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4337/9781784716752</subfield><subfield code="l">DE-1046</subfield><subfield code="p">ZDB-1-EWE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4337/9781784716752</subfield><subfield code="l">DE-573</subfield><subfield code="p">ZDB-1-EWE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4337/9781784716752</subfield><subfield code="l">DE-M347</subfield><subfield code="p">ZDB-1-EWE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4337/9781784716752</subfield><subfield code="l">DE-898</subfield><subfield code="p">ZDB-1-EWE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4337/9781784716752</subfield><subfield code="l">DE-859</subfield><subfield code="p">ZDB-1-EWE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4337/9781784716752</subfield><subfield code="l">DE-860</subfield><subfield code="p">ZDB-1-EWE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4337/9781784716752</subfield><subfield code="l">DE-861</subfield><subfield code="p">ZDB-1-EWE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4337/9781784716752</subfield><subfield code="l">DE-863</subfield><subfield code="p">ZDB-1-EWE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4337/9781784716752</subfield><subfield code="l">DE-862</subfield><subfield code="p">ZDB-1-EWE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4337/9781784716752</subfield><subfield code="l">DE-Re13</subfield><subfield code="p">ZDB-1-EWE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4337/9781784716752</subfield><subfield code="l">DE-91</subfield><subfield code="p">ZDB-1-EWE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4337/9781784716752</subfield><subfield code="l">DE-384</subfield><subfield code="p">ZDB-1-EWE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4337/9781784716752</subfield><subfield code="l">DE-473</subfield><subfield code="p">ZDB-1-EWE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4337/9781784716752</subfield><subfield code="l">DE-19</subfield><subfield code="p">ZDB-1-EWE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4337/9781784716752</subfield><subfield code="l">DE-355</subfield><subfield code="p">ZDB-1-EWE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4337/9781784716752</subfield><subfield code="l">DE-355</subfield><subfield code="p">ZDB-77-ECB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4337/9781784716752</subfield><subfield code="l">DE-703</subfield><subfield code="p">ZDB-1-EWE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4337/9781784716752</subfield><subfield code="l">DE-20</subfield><subfield code="p">ZDB-1-EWE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4337/9781784716752</subfield><subfield code="l">DE-706</subfield><subfield code="p">ZDB-1-EWE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4337/9781784716752</subfield><subfield code="l">DE-824</subfield><subfield code="p">ZDB-1-EWE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4337/9781784716752</subfield><subfield code="l">DE-29</subfield><subfield code="p">ZDB-1-EWE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4337/9781784716752</subfield><subfield code="l">DE-739</subfield><subfield code="p">ZDB-1-EWE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://ebookcentral.proquest.com/lib/ub-bamberg/detail.action?docID=5430237</subfield><subfield code="l">DE-473</subfield><subfield code="p">ZDB-30-PQE</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| genre | (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Aufsatzsammlung |
| id | DE-604.BV045030050 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-05T08:44:17Z |
| institution | BVB |
| isbn | 9781784716752 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030421857 |
| oclc_num | 1041795840 |
| open_access_boolean | |
| owner | DE-12 DE-634 DE-1043 DE-1046 DE-573 DE-M347 DE-898 DE-BY-UBR DE-859 DE-860 DE-861 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-Re13 DE-BY-UBR DE-91 DE-BY-TUM DE-384 DE-473 DE-BY-UBG DE-19 DE-BY-UBM DE-355 DE-BY-UBR DE-703 DE-20 DE-706 DE-824 DE-29 DE-739 |
| owner_facet | DE-12 DE-634 DE-1043 DE-1046 DE-573 DE-M347 DE-898 DE-BY-UBR DE-859 DE-860 DE-861 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-Re13 DE-BY-UBR DE-91 DE-BY-TUM DE-384 DE-473 DE-BY-UBG DE-19 DE-BY-UBM DE-355 DE-BY-UBR DE-703 DE-20 DE-706 DE-824 DE-29 DE-739 |
| physical | 1 Online-Ressource (xxvi, 688 Seiten) Illustrationen |
| psigel | ZDB-1-EWE ZDB-30-PQE ZDB-77-ECB |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | Edward Elgar Publishing |
| record_format | marc |
| series2 | Research handbooks in business and management series |
| spellingShingle | Handbook of marketing analytics methods and applications in marketing management, public policy, and litigation support Marketingforschung (DE-588)4200055-5 gnd Verbraucherpolitik (DE-588)4062638-6 gnd Datenverarbeitung (DE-588)4011152-0 gnd Marktforschung (DE-588)4037630-8 gnd Rechtsstreit (DE-588)4139832-4 gnd |
| subject_GND | (DE-588)4200055-5 (DE-588)4062638-6 (DE-588)4011152-0 (DE-588)4037630-8 (DE-588)4139832-4 (DE-588)4143413-4 |
| title | Handbook of marketing analytics methods and applications in marketing management, public policy, and litigation support |
| title_auth | Handbook of marketing analytics methods and applications in marketing management, public policy, and litigation support |
| title_exact_search | Handbook of marketing analytics methods and applications in marketing management, public policy, and litigation support |
| title_full | Handbook of marketing analytics methods and applications in marketing management, public policy, and litigation support edited by Natalie Mizik (professor of marketing and J. Gary Shansby endowed chair in markekting strategy, Foster School of Business, University of Washington, USA), Dominique M. Hanssens (distinguished research professor of marketing, Anderson School of Management, University of California, Los Angeles, USA) |
| title_fullStr | Handbook of marketing analytics methods and applications in marketing management, public policy, and litigation support edited by Natalie Mizik (professor of marketing and J. Gary Shansby endowed chair in markekting strategy, Foster School of Business, University of Washington, USA), Dominique M. Hanssens (distinguished research professor of marketing, Anderson School of Management, University of California, Los Angeles, USA) |
| title_full_unstemmed | Handbook of marketing analytics methods and applications in marketing management, public policy, and litigation support edited by Natalie Mizik (professor of marketing and J. Gary Shansby endowed chair in markekting strategy, Foster School of Business, University of Washington, USA), Dominique M. Hanssens (distinguished research professor of marketing, Anderson School of Management, University of California, Los Angeles, USA) |
| title_short | Handbook of marketing analytics |
| title_sort | handbook of marketing analytics methods and applications in marketing management public policy and litigation support |
| title_sub | methods and applications in marketing management, public policy, and litigation support |
| topic | Marketingforschung (DE-588)4200055-5 gnd Verbraucherpolitik (DE-588)4062638-6 gnd Datenverarbeitung (DE-588)4011152-0 gnd Marktforschung (DE-588)4037630-8 gnd Rechtsstreit (DE-588)4139832-4 gnd |
| topic_facet | Marketingforschung Verbraucherpolitik Datenverarbeitung Marktforschung Rechtsstreit Aufsatzsammlung |
| url | https://doi.org/10.4337/9781784716752 |
| work_keys_str_mv | AT miziknatalie handbookofmarketinganalyticsmethodsandapplicationsinmarketingmanagementpublicpolicyandlitigationsupport AT hanssensdominiquem handbookofmarketinganalyticsmethodsandapplicationsinmarketingmanagementpublicpolicyandlitigationsupport |