Vintage marketing differentiation: the origins of marketing and branding strategies
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
Palgrave Macmillan
[2017]
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | xxii, 256 Seiten Illustrationen |
| ISBN: | 1137394315 9781137394316 |
Internformat
MARC
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| 020 | |a 9781137394316 |9 978-1-137-39431-6 | ||
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| 040 | |a DE-604 |b ger |e rda | ||
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| 100 | 1 | |a Williams, Robert L. |c Jr. |e Verfasser |0 (DE-588)1064165133 |4 aut | |
| 245 | 1 | 0 | |a Vintage marketing differentiation |b the origins of marketing and branding strategies |c Robert L. Williams, Jr., Helena A. Williams |
| 264 | 1 | |a New York, NY |b Palgrave Macmillan |c [2017] | |
| 300 | |a xxii, 256 Seiten |b Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
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| 338 | |b nc |2 rdacarrier | ||
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-030402290 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804178622460723200 |
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| any_adam_object | |
| author | Williams, Robert L. Jr Williams, Helena A. |
| author_GND | (DE-588)1064165133 |
| author_facet | Williams, Robert L. Jr Williams, Helena A. |
| author_role | aut aut |
| author_sort | Williams, Robert L. Jr |
| author_variant | r l w rl rlw h a w ha haw |
| building | Verbundindex |
| bvnumber | BV045010344 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)995263807 (DE-599)GBV877416443 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV045010344 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:06:54Z |
| institution | BVB |
| isbn | 1137394315 9781137394316 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030402290 |
| oclc_num | 995263807 |
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| owner | DE-11 |
| owner_facet | DE-11 |
| physical | xxii, 256 Seiten Illustrationen |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | Palgrave Macmillan |
| record_format | marc |
| spelling | Williams, Robert L. Jr. Verfasser (DE-588)1064165133 aut Vintage marketing differentiation the origins of marketing and branding strategies Robert L. Williams, Jr., Helena A. Williams New York, NY Palgrave Macmillan [2017] xxii, 256 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf 1846-1946 Marketingstrategie (DE-588)4120697-6 s DE-604 Markenpolitik (DE-588)4144679-3 s 1\p DE-604 Williams, Helena A. Verfasser aut Erscheint auch als Online-Ausgabe 978-1-137-38721-9 http://www.gbv.de/dms/zbw/877416443.pdf Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Williams, Robert L. Jr Williams, Helena A. Vintage marketing differentiation the origins of marketing and branding strategies Marketingstrategie (DE-588)4120697-6 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4120697-6 (DE-588)4144679-3 |
| title | Vintage marketing differentiation the origins of marketing and branding strategies |
| title_auth | Vintage marketing differentiation the origins of marketing and branding strategies |
| title_exact_search | Vintage marketing differentiation the origins of marketing and branding strategies |
| title_full | Vintage marketing differentiation the origins of marketing and branding strategies Robert L. Williams, Jr., Helena A. Williams |
| title_fullStr | Vintage marketing differentiation the origins of marketing and branding strategies Robert L. Williams, Jr., Helena A. Williams |
| title_full_unstemmed | Vintage marketing differentiation the origins of marketing and branding strategies Robert L. Williams, Jr., Helena A. Williams |
| title_short | Vintage marketing differentiation |
| title_sort | vintage marketing differentiation the origins of marketing and branding strategies |
| title_sub | the origins of marketing and branding strategies |
| topic | Marketingstrategie (DE-588)4120697-6 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Marketingstrategie Markenpolitik |
| url | http://www.gbv.de/dms/zbw/877416443.pdf |
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