Friction: passion brands in the age of disruption
"This book explains how to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that cuts through the hype of the latest media technology. A brand that focuses on behaviors over messaging. A brand that empowers its customers and dominates the competition...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Brooklyn, NY
powerHouse Books
2017
|
| Edition: | First edition |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Summary: | "This book explains how to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that cuts through the hype of the latest media technology. A brand that focuses on behaviors over messaging. A brand that empowers its customers and dominates the competition" ...Back cover |
| Item Description: | Includes bibliographical references (pages 230-232) and index |
| Physical Description: | 238 pages illustrations (some color) 25 cm |
| ISBN: | 1576878368 9781576878361 |
Staff View
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| 300 | |a 238 pages |b illustrations (some color) |c 25 cm | ||
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Record in the Search Index
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| adam_text | FRICTION
/ ROSENBLUM, JEFFYYEAUTHOR
: 2017
TABLE OF CONTENTS / INHALTSVERZEICHNIS
REVOLUTION
BRANDING
CATEGORIES
RESULTS
ANTAGONIST
ALIGNMENT
IRONY
RALLY
ACTIVATION
STEPS
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
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| edition | First edition |
| format | Book |
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| id | DE-604.BV045009580 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:06:53Z |
| institution | BVB |
| isbn | 1576878368 9781576878361 |
| language | English |
| lccn | 016962999 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030401539 |
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| owner | DE-B768 |
| owner_facet | DE-B768 |
| physical | 238 pages illustrations (some color) 25 cm |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | powerHouse Books |
| record_format | marc |
| spelling | Rosenblum, Jeff aut Friction passion brands in the age of disruption Jeff Rosenblum with Jordan Berg First edition Brooklyn, NY powerHouse Books 2017 © 2017 238 pages illustrations (some color) 25 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references (pages 230-232) and index "This book explains how to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that cuts through the hype of the latest media technology. A brand that focuses on behaviors over messaging. A brand that empowers its customers and dominates the competition" ...Back cover Advertising / Brand name products / fast / (OCoLC)fst00797554 Branding (Marketing) / fast / (OCoLC)fst01743755 Product management / fast / (OCoLC)fst01078225 Branding (Marketing) Advertising Brand name products Product management Advertising Berg, Jordan aut LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030401539&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Rosenblum, Jeff Berg, Jordan Friction passion brands in the age of disruption Advertising / Brand name products / fast / (OCoLC)fst00797554 Branding (Marketing) / fast / (OCoLC)fst01743755 Product management / fast / (OCoLC)fst01078225 Branding (Marketing) Advertising Brand name products Product management Advertising |
| title | Friction passion brands in the age of disruption |
| title_auth | Friction passion brands in the age of disruption |
| title_exact_search | Friction passion brands in the age of disruption |
| title_full | Friction passion brands in the age of disruption Jeff Rosenblum with Jordan Berg |
| title_fullStr | Friction passion brands in the age of disruption Jeff Rosenblum with Jordan Berg |
| title_full_unstemmed | Friction passion brands in the age of disruption Jeff Rosenblum with Jordan Berg |
| title_short | Friction |
| title_sort | friction passion brands in the age of disruption |
| title_sub | passion brands in the age of disruption |
| topic | Advertising / Brand name products / fast / (OCoLC)fst00797554 Branding (Marketing) / fast / (OCoLC)fst01743755 Product management / fast / (OCoLC)fst01078225 Branding (Marketing) Advertising Brand name products Product management Advertising |
| topic_facet | Advertising / Brand name products / fast / (OCoLC)fst00797554 Branding (Marketing) / fast / (OCoLC)fst01743755 Product management / fast / (OCoLC)fst01078225 Branding (Marketing) Advertising Brand name products Product management Advertising |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030401539&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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