Friction: passion brands in the age of disruption
"This book explains how to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that cuts through the hype of the latest media technology. A brand that focuses on behaviors over messaging. A brand that empowers its customers and dominates the competition...
Gespeichert in:
Hauptverfasser: | , |
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Format: | Buch |
Sprache: | English |
Veröffentlicht: |
Brooklyn, NY
powerHouse Books
2017
|
Ausgabe: | First edition |
Schlagworte: | |
Online-Zugang: | Inhaltsverzeichnis |
Zusammenfassung: | "This book explains how to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that cuts through the hype of the latest media technology. A brand that focuses on behaviors over messaging. A brand that empowers its customers and dominates the competition" ...Back cover |
Beschreibung: | Includes bibliographical references (pages 230-232) and index |
Beschreibung: | 238 pages illustrations (some color) 25 cm |
ISBN: | 1576878368 9781576878361 |
Internformat
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336 | |b txt |2 rdacontent | ||
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500 | |a Includes bibliographical references (pages 230-232) and index | ||
520 | |a "This book explains how to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that cuts through the hype of the latest media technology. A brand that focuses on behaviors over messaging. A brand that empowers its customers and dominates the competition" ...Back cover | ||
650 | 4 | |a Advertising / Brand name products / fast / (OCoLC)fst00797554 | |
650 | 4 | |a Branding (Marketing) / fast / (OCoLC)fst01743755 | |
650 | 4 | |a Product management / fast / (OCoLC)fst01078225 | |
650 | 4 | |a Branding (Marketing) | |
650 | 4 | |a Advertising |x Brand name products | |
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999 | |a oai:aleph.bib-bvb.de:BVB01-030401539 |
Datensatz im Suchindex
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---|---|
adam_text | FRICTION
/ ROSENBLUM, JEFFYYEAUTHOR
: 2017
TABLE OF CONTENTS / INHALTSVERZEICHNIS
REVOLUTION
BRANDING
CATEGORIES
RESULTS
ANTAGONIST
ALIGNMENT
IRONY
RALLY
ACTIVATION
STEPS
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
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author | Rosenblum, Jeff Berg, Jordan |
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edition | First edition |
format | Book |
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illustrated | Illustrated |
indexdate | 2024-07-10T08:06:53Z |
institution | BVB |
isbn | 1576878368 9781576878361 |
language | English |
lccn | 016962999 |
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oclc_num | 1041433879 |
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owner | DE-B768 |
owner_facet | DE-B768 |
physical | 238 pages illustrations (some color) 25 cm |
publishDate | 2017 |
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publisher | powerHouse Books |
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spelling | Rosenblum, Jeff aut Friction passion brands in the age of disruption Jeff Rosenblum with Jordan Berg First edition Brooklyn, NY powerHouse Books 2017 © 2017 238 pages illustrations (some color) 25 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references (pages 230-232) and index "This book explains how to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that cuts through the hype of the latest media technology. A brand that focuses on behaviors over messaging. A brand that empowers its customers and dominates the competition" ...Back cover Advertising / Brand name products / fast / (OCoLC)fst00797554 Branding (Marketing) / fast / (OCoLC)fst01743755 Product management / fast / (OCoLC)fst01078225 Branding (Marketing) Advertising Brand name products Product management Advertising Berg, Jordan aut LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030401539&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
spellingShingle | Rosenblum, Jeff Berg, Jordan Friction passion brands in the age of disruption Advertising / Brand name products / fast / (OCoLC)fst00797554 Branding (Marketing) / fast / (OCoLC)fst01743755 Product management / fast / (OCoLC)fst01078225 Branding (Marketing) Advertising Brand name products Product management Advertising |
title | Friction passion brands in the age of disruption |
title_auth | Friction passion brands in the age of disruption |
title_exact_search | Friction passion brands in the age of disruption |
title_full | Friction passion brands in the age of disruption Jeff Rosenblum with Jordan Berg |
title_fullStr | Friction passion brands in the age of disruption Jeff Rosenblum with Jordan Berg |
title_full_unstemmed | Friction passion brands in the age of disruption Jeff Rosenblum with Jordan Berg |
title_short | Friction |
title_sort | friction passion brands in the age of disruption |
title_sub | passion brands in the age of disruption |
topic | Advertising / Brand name products / fast / (OCoLC)fst00797554 Branding (Marketing) / fast / (OCoLC)fst01743755 Product management / fast / (OCoLC)fst01078225 Branding (Marketing) Advertising Brand name products Product management Advertising |
topic_facet | Advertising / Brand name products / fast / (OCoLC)fst00797554 Branding (Marketing) / fast / (OCoLC)fst01743755 Product management / fast / (OCoLC)fst01078225 Branding (Marketing) Advertising Brand name products Product management Advertising |
url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030401539&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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