Friction: passion brands in the age of disruption

"This book explains how to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that cuts through the hype of the latest media technology. A brand that focuses on behaviors over messaging. A brand that empowers its customers and dominates the competition...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: Rosenblum, Jeff (VerfasserIn), Berg, Jordan (VerfasserIn)
Format: Buch
Sprache:English
Veröffentlicht: Brooklyn, NY powerHouse Books 2017
Ausgabe:First edition
Schlagworte:
Online-Zugang:Inhaltsverzeichnis
Zusammenfassung:"This book explains how to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that cuts through the hype of the latest media technology. A brand that focuses on behaviors over messaging. A brand that empowers its customers and dominates the competition" ...Back cover
Beschreibung:Includes bibliographical references (pages 230-232) and index
Beschreibung:238 pages illustrations (some color) 25 cm
ISBN:1576878368
9781576878361

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Fernleihe Bestellen Achtung: Nicht im THWS-Bestand! Inhaltsverzeichnis