Canned: the rise and fall of consumer confidence in the American food industry
"This book explores the earliest roots of the modern food industry, focusing on the development of the canning industry in the United States. Canning leaders leveraged the power of scientific expertise to create a market for canned food. Before the mid-twentieth century, in order to win consume...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Oakland, California
University of California Press
[2018]
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Inhaltsverzeichnis |
| Zusammenfassung: | "This book explores the earliest roots of the modern food industry, focusing on the development of the canning industry in the United States. Canning leaders leveraged the power of scientific expertise to create a market for canned food. Before the mid-twentieth century, in order to win consumer trust, canners adopted new technologies, cooperated with federal food regulation, sponsored agricultural and bacteriological research, and standardized food production. All of these moves helped to make canned food a staple of American pantries by the 1940s. As other industries entered the processed food landscape, and environmental and consumer critiques emerged, canners widened their scientific research base to more centrally incorporate marketing, advertising, and political strategy. In their increasing power, industry leaders were less willing to defer to governmental authority and more eager to directly control production and consumption. This study takes up the stories of six particular canned foods...condensed milk, peas, olives, tomatoes, tuna, and Campbell's soup...to understand the tools used by the food industry to build consumer confidence in a new way of eating. This modified diet not only changed the relationship between business and consumers, but also the relationships among Americans, farmers, universities, advertisers, and the natural environment."...Provided by publisher |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | viii, 269 Seiten Illustrationen 24 cm |
| ISBN: | 9780520290686 |
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| 520 | |a "This book explores the earliest roots of the modern food industry, focusing on the development of the canning industry in the United States. Canning leaders leveraged the power of scientific expertise to create a market for canned food. Before the mid-twentieth century, in order to win consumer trust, canners adopted new technologies, cooperated with federal food regulation, sponsored agricultural and bacteriological research, and standardized food production. All of these moves helped to make canned food a staple of American pantries by the 1940s. As other industries entered the processed food landscape, and environmental and consumer critiques emerged, canners widened their scientific research base to more centrally incorporate marketing, advertising, and political strategy. In their increasing power, industry leaders were less willing to defer to governmental authority and more eager to directly control production and consumption. This study takes up the stories of six particular canned foods...condensed milk, peas, olives, tomatoes, tuna, and Campbell's soup...to understand the tools used by the food industry to build consumer confidence in a new way of eating. This modified diet not only changed the relationship between business and consumers, but also the relationships among Americans, farmers, universities, advertisers, and the natural environment."...Provided by publisher | ||
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Datensatz im Suchindex
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| adam_text |
CANNED
/ ZEIDE, ANNAYYD1984-YYEAUTHOR
: 2018
TABLE OF CONTENTS / INHALTSVERZEICHNIS
CONDENSED MILK : THE DEVELOPMENT OF THE EARLY CANNING INDUSTRY
GROWING A BETTER PEA : CANNERS, FARMERS, AND AGRICULTURAL SCIENTISTS IN
THE 1910S AND 1920S
POISONED OLIVES : CONSUMER FEAR AND EXPERT COLLABORATION
GRADE A TOMATOES : LABELING DEBATES AND CONSUMERS IN THE NEW DEAL
FIGHTING FOR SAFE TUNA : POSTWAR CHALLENGES TO PROCESSED FOOD
BPA IN CAMPBELL'S SOUP: NEW THREATS TO AN ENTRENCHED FOOD SYSTEM
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
CONTENTS
LIST
OF
ILLUSTRATIONS
VIII
INTRODUCTION
I
7.
CONDENSED MILK:
THE DEVELOPMENT
OF
THE
EARLY
CANNING
INDUSTRY
2.
GROWING
A
BETTER
PEA:
CANNERS,
FARMERS,
AND
AGRICULTURAL SCIENTISTS
IN
THE
19IOS AND
19ZOS
3.
POISONED
OLIVES:
CONSUMER
FEAR
AND
EXPERT
COLLABORATION
4.
GRADE A TOMATOES:
LABELING
DEBATES
AND
CONSUMERS
IN
THE
NEW DEAL
5.
FIGHTING
FOR
SAFE
TUNA: POSTWAR
CHALLENGES
TO
PROCESSED
FOOD
6.
BPA IN CAMPBELL'S
SOUP:
NEW
THREATS
TO
AN
ENTRENCHED
FOOD SYSTEM
RO
41
74
103
135
163
CONCLUSION
R86
ACKNOWLEDGMENTS
195
NOTES
199
SELECTED
BIBLIOGRAPHY
251
INDEX
Z61
V
BIIOTHEK
Y
DEUTSCHES
MUSEUM
'-
:
Y
. |
| any_adam_object | 1 |
| author | Zeide, Anna 1984- |
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| discipline | Soziologie |
| era | Geschichte 1900-2015 gnd |
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| spelling | Zeide, Anna 1984- Verfasser (DE-588)1164116452 aut Canned the rise and fall of consumer confidence in the American food industry Anna Zeide Oakland, California University of California Press [2018] © 2018 viii, 269 Seiten Illustrationen 24 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index "This book explores the earliest roots of the modern food industry, focusing on the development of the canning industry in the United States. Canning leaders leveraged the power of scientific expertise to create a market for canned food. Before the mid-twentieth century, in order to win consumer trust, canners adopted new technologies, cooperated with federal food regulation, sponsored agricultural and bacteriological research, and standardized food production. All of these moves helped to make canned food a staple of American pantries by the 1940s. As other industries entered the processed food landscape, and environmental and consumer critiques emerged, canners widened their scientific research base to more centrally incorporate marketing, advertising, and political strategy. In their increasing power, industry leaders were less willing to defer to governmental authority and more eager to directly control production and consumption. This study takes up the stories of six particular canned foods...condensed milk, peas, olives, tomatoes, tuna, and Campbell's soup...to understand the tools used by the food industry to build consumer confidence in a new way of eating. This modified diet not only changed the relationship between business and consumers, but also the relationships among Americans, farmers, universities, advertisers, and the natural environment."...Provided by publisher Geschichte 1900-2015 gnd rswk-swf Canned foods United States 20th century Canned foods industry United States 20th century Lebensmittelmarkt (DE-588)4139346-6 gnd rswk-swf Konserve (DE-588)4114277-9 gnd rswk-swf Lebensmittel (DE-588)4034870-2 gnd rswk-swf Produktsicherheit (DE-588)4246587-4 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Konserve (DE-588)4114277-9 s Lebensmittelmarkt (DE-588)4139346-6 s Lebensmittel (DE-588)4034870-2 s Produktsicherheit (DE-588)4246587-4 s Geschichte 1900-2015 z DE-604 Erscheint auch als Online-Ausgabe 978-0-520-96475-4 LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030388205&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung Deutsches Museum application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030388205&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Zeide, Anna 1984- Canned the rise and fall of consumer confidence in the American food industry Canned foods United States 20th century Canned foods industry United States 20th century Lebensmittelmarkt (DE-588)4139346-6 gnd Konserve (DE-588)4114277-9 gnd Lebensmittel (DE-588)4034870-2 gnd Produktsicherheit (DE-588)4246587-4 gnd |
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| title | Canned the rise and fall of consumer confidence in the American food industry |
| title_auth | Canned the rise and fall of consumer confidence in the American food industry |
| title_exact_search | Canned the rise and fall of consumer confidence in the American food industry |
| title_full | Canned the rise and fall of consumer confidence in the American food industry Anna Zeide |
| title_fullStr | Canned the rise and fall of consumer confidence in the American food industry Anna Zeide |
| title_full_unstemmed | Canned the rise and fall of consumer confidence in the American food industry Anna Zeide |
| title_short | Canned |
| title_sort | canned the rise and fall of consumer confidence in the american food industry |
| title_sub | the rise and fall of consumer confidence in the American food industry |
| topic | Canned foods United States 20th century Canned foods industry United States 20th century Lebensmittelmarkt (DE-588)4139346-6 gnd Konserve (DE-588)4114277-9 gnd Lebensmittel (DE-588)4034870-2 gnd Produktsicherheit (DE-588)4246587-4 gnd |
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