Guerrilla film marketing: the ultimate guide to the branding, marketing and promotion of independent films & filmmakers
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Weitere Verfasser: | |
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York ; London
Routledge
2019
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Klappentext |
| Beschreibung: | xix, 299 Seiten Illustrationen |
| ISBN: | 9781138916456 9781138916463 |
Internformat
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Datensatz im Suchindex
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|---|---|
| adam_text | CONTENTS
Acknowledgements xi
Foreword xiii
Introduction XV
Chapter 1 Guerrilla Branding, Marketing Promotion 1
Chapter 2 Creating an Irresistible Brand Identity 14
Chapter 3 Building an Engaged Community of Friends Fans 23
Chapter 4 Marketability vs Playability (or How to Produce 31
Niche-Dominating Blockbusters )
Chapter 5 Pitching Networking 48
Chapter 6 Key Art Posters 66
Chapter 7 Teasers Trailers 80
Chapter 8 Behind-the-Scenes Photos, Production Stills, Videos,
Interviews Special Features 95
Chapter 9 IMDb - Marketing Promotion 112
Chapter 10 Social Media Video Marketing Platforms 122
Chapter 11 Dedicated Film Filmmaker Websites 144
Chapter 12 Electronic Press Kits (EPKs) Press Books 169
Chapter 13 Media Relations Public Releases 181
Chapter 14 Event Marketing: Premiers, Festivals, Film Markets
Other Events 197
X • CONTENTS
Chapter 15 High-Impact Low-Cost Advertising Promotion 224
Chapter 16 Distribution 241
Branding, Marketing and Promotional Audit 257
Marketing Plan 270
Test Screening Questionnaire 273
Glossary 278
Works Cited 290
About the Author 292
Index
Guerrilla Film Marketing takes readers through each step of the film branding,
marketing and promotional process. Tailored specifically to low-budget
independent films and filmmakers, Guerrilla Film Marketing offers practical and
immediately implementable advice for marketing considerations across every
stage of the film production process.
Written by leading film industry professional Robert G. Barnwell, Guerrilla Film
Marketing teaches readers how to:
• Master the fundamentals of guerrilla branding, marketing and promotion;
• Create an integrated marketing plan and calendar based on realistic
budgets and expectations;
• Develop internet and social media marketing campaigns, including
engaging studio and film websites and powerful, marketing-centric IMDb
listings;
• Assemble behind-the-scenes pictures, videos and documentaries;
• Produce marketing materials such as key art, posters, film teasers, trailers
and electronic press kits (aka EPKs ); and
• Maximize the marketing impact of events such as test screenings,
premiers, film festivals and industry award ceremonies.
Guerrilla Film Marketing is filled with dozens of step-by-step instructions,
checklists, tools, a glossary, templates and other resources. A downloadable
eResource also includes a sample marketing plan and audit, a test screening
questionnaire, and more.
Robert G. Barnwell is the founder and creative director of a small independent
production company established to reduce the risks and increase the
profitability of low-budget film projects on behalf of its investors. Previously,
he worked as a strategy consultant and corporate banker providing advice and
financing for such studios as 20th Century Fox, Columbia Pictures, Disney,
MGM, Paramount Pictures, Universal and Warner Brothers. Robert has served
as an adjunct professor at Ringling College of Art Design and as a speaker
and guest lecturer at several leading film schools, seminars and workshops.
|
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| isbn | 9781138916456 9781138916463 |
| language | English |
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| title | Guerrilla film marketing the ultimate guide to the branding, marketing and promotion of independent films & filmmakers |
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| title_full | Guerrilla film marketing the ultimate guide to the branding, marketing and promotion of independent films & filmmakers Robert G. Barnwell ; Illustrated by Sandy O. Cagnan |
| title_fullStr | Guerrilla film marketing the ultimate guide to the branding, marketing and promotion of independent films & filmmakers Robert G. Barnwell ; Illustrated by Sandy O. Cagnan |
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| title_short | Guerrilla film marketing |
| title_sort | guerrilla film marketing the ultimate guide to the branding marketing and promotion of independent films filmmakers |
| title_sub | the ultimate guide to the branding, marketing and promotion of independent films & filmmakers |
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