Marketing food brands: private label versus manufacturer brands in the consumer goods industry
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cham
Palgrave Macmillan
[2018]
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| Schlagworte: | |
| Online-Zugang: | BTU01 EUV01 FAB01 FAW01 FHA01 FHI01 FHM01 FHN01 FHO01 FHR01 FKE01 FLA01 FNU01 FRO01 FWS01 FWS02 HTW01 HWR01 TUM01 UBG01 UBR01 UBT01 UBW01 UBY01 UEI01 UER01 UPA01 URL des Erstveröffentlichers |
| Beschreibung: | 1 Online-Ressource (XVI, 293 Seiten) 3 Illustrationen |
| ISBN: | 9783319758329 |
| DOI: | 10.1007/978-3-319-75832-9 |
Internformat
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Datensatz im Suchindex
| DE-BY-FWS_katkey | 692694 |
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| _version_ | 1806184034353545216 |
| any_adam_object | |
| author | Chimhundu, Ranga |
| author_facet | Chimhundu, Ranga |
| author_role | aut |
| author_sort | Chimhundu, Ranga |
| author_variant | r c rc |
| building | Verbundindex |
| bvnumber | BV044980136 |
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| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-319-75832-9 |
| format | Electronic eBook |
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| id | DE-604.BV044980136 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-01T13:22:03Z |
| institution | BVB |
| isbn | 9783319758329 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030372529 |
| oclc_num | 1038775894 |
| open_access_boolean | |
| owner | DE-1049 DE-860 DE-91 DE-BY-TUM DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-859 DE-473 DE-BY-UBG DE-29 DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-355 DE-BY-UBR DE-824 DE-2070s DE-M347 DE-573 DE-703 DE-706 DE-739 DE-634 DE-521 |
| owner_facet | DE-1049 DE-860 DE-91 DE-BY-TUM DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-859 DE-473 DE-BY-UBG DE-29 DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-355 DE-BY-UBR DE-824 DE-2070s DE-M347 DE-573 DE-703 DE-706 DE-739 DE-634 DE-521 |
| physical | 1 Online-Ressource (XVI, 293 Seiten) 3 Illustrationen |
| psigel | ZDB-2-BUM ZDB-30-PQE ZDB-2-BUM_2018 ZDB-30-PQE EUV_EK_EBC |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | Palgrave Macmillan |
| record_format | marc |
| spellingShingle | Chimhundu, Ranga Marketing food brands private label versus manufacturer brands in the consumer goods industry Business Project management Production management Manufacturing industries Machines Tools Business and Management Branding Consumer Behavior Project Management Production Manufacturing, Machines, Tools Handelsmarke (DE-588)4023246-3 gnd Markenpolitik (DE-588)4144679-3 gnd Fabrikmarke (DE-588)4124891-0 gnd Lebensmitteleinzelhandel (DE-588)4034878-7 gnd |
| subject_GND | (DE-588)4023246-3 (DE-588)4144679-3 (DE-588)4124891-0 (DE-588)4034878-7 |
| title | Marketing food brands private label versus manufacturer brands in the consumer goods industry |
| title_auth | Marketing food brands private label versus manufacturer brands in the consumer goods industry |
| title_exact_search | Marketing food brands private label versus manufacturer brands in the consumer goods industry |
| title_full | Marketing food brands private label versus manufacturer brands in the consumer goods industry Ranga Chimhundu |
| title_fullStr | Marketing food brands private label versus manufacturer brands in the consumer goods industry Ranga Chimhundu |
| title_full_unstemmed | Marketing food brands private label versus manufacturer brands in the consumer goods industry Ranga Chimhundu |
| title_short | Marketing food brands |
| title_sort | marketing food brands private label versus manufacturer brands in the consumer goods industry |
| title_sub | private label versus manufacturer brands in the consumer goods industry |
| topic | Business Project management Production management Manufacturing industries Machines Tools Business and Management Branding Consumer Behavior Project Management Production Manufacturing, Machines, Tools Handelsmarke (DE-588)4023246-3 gnd Markenpolitik (DE-588)4144679-3 gnd Fabrikmarke (DE-588)4124891-0 gnd Lebensmitteleinzelhandel (DE-588)4034878-7 gnd |
| topic_facet | Business Project management Production management Manufacturing industries Machines Tools Business and Management Branding Consumer Behavior Project Management Production Manufacturing, Machines, Tools Handelsmarke Markenpolitik Fabrikmarke Lebensmitteleinzelhandel |
| url | https://doi.org/10.1007/978-3-319-75832-9 |
| work_keys_str_mv | AT chimhunduranga marketingfoodbrandsprivatelabelversusmanufacturerbrandsintheconsumergoodsindustry |