Advances in National Brand and Private Label Marketing: Fifth International Conference, 2018
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cham
Springer
2018
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| Schriftenreihe: | Springer Proceedings in Business and Economics
|
| Schlagworte: | |
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| Beschreibung: | 1 Online-Ressource (XIII, 176 Seiten) 14 Illustrationen, 6 Illustrationen (farbig) |
| ISBN: | 9783319920849 |
| DOI: | 10.1007/978-3-319-92084-9 |
Internformat
MARC
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Datensatz im Suchindex
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| author2 | Martínez-López, Francisco J. Gázquez-Abad, Juan Carlos Chernev, Alexander |
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| author_facet | Martínez-López, Francisco J. Gázquez-Abad, Juan Carlos Chernev, Alexander |
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| dewey-ones | 658 - General management |
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| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-319-92084-9 |
| format | Electronic eBook |
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| genre | (DE-588)1071861417 Konferenzschrift 2015 gnd-content |
| genre_facet | Konferenzschrift 2015 |
| id | DE-604.BV044979929 |
| illustrated | Illustrated |
| indexdate | 2025-02-20T07:07:20Z |
| institution | BVB |
| isbn | 9783319920849 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030372322 |
| oclc_num | 1038736302 |
| open_access_boolean | |
| owner | DE-1049 DE-860 DE-91 DE-BY-TUM DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-859 DE-473 DE-BY-UBG DE-29 DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-355 DE-BY-UBR DE-824 DE-2070s DE-M347 DE-573 DE-703 DE-706 DE-739 DE-634 |
| owner_facet | DE-1049 DE-860 DE-91 DE-BY-TUM DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-859 DE-473 DE-BY-UBG DE-29 DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-355 DE-BY-UBR DE-824 DE-2070s DE-M347 DE-573 DE-703 DE-706 DE-739 DE-634 |
| physical | 1 Online-Ressource (XIII, 176 Seiten) 14 Illustrationen, 6 Illustrationen (farbig) |
| psigel | ZDB-2-BUM ZDB-2-BUM_2018 |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | Springer |
| record_format | marc |
| series2 | Springer Proceedings in Business and Economics |
| spellingShingle | Advances in National Brand and Private Label Marketing Fifth International Conference, 2018 Business Marketing Leadership E-business Electronic commerce E-commerce Trade Commerce Business and Management Industrial and Organizational Psychology e-Business/e-Commerce Business Strategy/Leadership Markenpolitik (DE-588)4144679-3 gnd Handelsmarke (DE-588)4023246-3 gnd |
| subject_GND | (DE-588)4144679-3 (DE-588)4023246-3 (DE-588)1071861417 |
| title | Advances in National Brand and Private Label Marketing Fifth International Conference, 2018 |
| title_auth | Advances in National Brand and Private Label Marketing Fifth International Conference, 2018 |
| title_exact_search | Advances in National Brand and Private Label Marketing Fifth International Conference, 2018 |
| title_full | Advances in National Brand and Private Label Marketing Fifth International Conference, 2018 edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Alexander Chernev |
| title_fullStr | Advances in National Brand and Private Label Marketing Fifth International Conference, 2018 edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Alexander Chernev |
| title_full_unstemmed | Advances in National Brand and Private Label Marketing Fifth International Conference, 2018 edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Alexander Chernev |
| title_short | Advances in National Brand and Private Label Marketing |
| title_sort | advances in national brand and private label marketing fifth international conference 2018 |
| title_sub | Fifth International Conference, 2018 |
| topic | Business Marketing Leadership E-business Electronic commerce E-commerce Trade Commerce Business and Management Industrial and Organizational Psychology e-Business/e-Commerce Business Strategy/Leadership Markenpolitik (DE-588)4144679-3 gnd Handelsmarke (DE-588)4023246-3 gnd |
| topic_facet | Business Marketing Leadership E-business Electronic commerce E-commerce Trade Commerce Business and Management Industrial and Organizational Psychology e-Business/e-Commerce Business Strategy/Leadership Markenpolitik Handelsmarke Konferenzschrift 2015 |
| url | https://doi.org/10.1007/978-3-319-92084-9 |
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