Customer relationship management: concept, strategy, and tools
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Berlin
Springer
[2018]
|
| Ausgabe: | Third edition |
| Schriftenreihe: | Springer texts in business and economics
|
| Schlagworte: | |
| Online-Zugang: | FAB01 FHA01 FHI01 FHR01 FKE01 FWS01 FWS02 HWR01 TUM01 UBA01 UBG01 UBT01 UBW01 UBY01 UEI01 Volltext |
| Beschreibung: | 1 Online-Ressource (XXV, 411 Seiten) Illustrationen, Diagramme |
| ISBN: | 9783662553817 |
| DOI: | 10.1007/978-3-662-55381-7 |
Internformat
MARC
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Datensatz im Suchindex
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| _version_ | 1806188558791213056 |
| any_adam_object | |
| author | Kumar, V. 1957- Reinartz, Werner J. 1963- |
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| author_role | aut aut |
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| author_variant | v k vk w j r wj wjr |
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| dewey-full | 658.812 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.812 |
| dewey-search | 658.812 |
| dewey-sort | 3658.812 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Psychologie Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-662-55381-7 |
| edition | Third edition |
| format | Electronic eBook |
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| id | DE-604.BV044965844 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-01T14:33:57Z |
| institution | BVB |
| isbn | 9783662553817 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030358354 |
| oclc_num | 1043866872 |
| open_access_boolean | |
| owner | DE-703 DE-634 DE-473 DE-BY-UBG DE-706 DE-83 DE-188 DE-1043 DE-Aug4 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-91 DE-BY-TUM DE-384 DE-2070s DE-859 DE-573 DE-20 DE-824 |
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| physical | 1 Online-Ressource (XXV, 411 Seiten) Illustrationen, Diagramme |
| psigel | ZDB-30-PQE ZDB-2-BUM |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | Springer |
| record_format | marc |
| series2 | Springer texts in business and economics |
| spellingShingle | Kumar, V. 1957- Reinartz, Werner J. 1963- Customer relationship management concept, strategy, and tools Beziehungsmanagement (DE-588)4326109-7 gnd Kundenwert (DE-588)4515875-7 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| subject_GND | (DE-588)4326109-7 (DE-588)4515875-7 (DE-588)4236865-0 (DE-588)4123623-3 |
| title | Customer relationship management concept, strategy, and tools |
| title_auth | Customer relationship management concept, strategy, and tools |
| title_exact_search | Customer relationship management concept, strategy, and tools |
| title_full | Customer relationship management concept, strategy, and tools V. Kumar, Werner Reinartz |
| title_fullStr | Customer relationship management concept, strategy, and tools V. Kumar, Werner Reinartz |
| title_full_unstemmed | Customer relationship management concept, strategy, and tools V. Kumar, Werner Reinartz |
| title_short | Customer relationship management |
| title_sort | customer relationship management concept strategy and tools |
| title_sub | concept, strategy, and tools |
| topic | Beziehungsmanagement (DE-588)4326109-7 gnd Kundenwert (DE-588)4515875-7 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| topic_facet | Beziehungsmanagement Kundenwert Kundenmanagement Lehrbuch |
| url | https://doi.org/10.1007/978-3-662-55381-7 |
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