Internformat: Reputation management techniques in public relations

Reputation management techniques in public relations:

"This book provides strategies used in employing media plans, reflecting how firms evaluate marketing opportunities, determine communication channels, set objectives, choose the right promotion mix, strategize on writing the right message, budget, and assess effectiveness. It presents practical...

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Bibliographische Detailangaben
Weitere Verfasser:	Erdemir, Ayşe 1984- (HerausgeberIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Hershey PA, USA IGI Global, Disseminator of Knowledge [2018]
Schriftenreihe:	Advances in logistics, operations, and management science (ALOMS) book series Premier reference source
Schlagworte:	Communication in management Corporations / Public relations Corporate image
Online-Zugang:	DE-573 DE-898 DE-1049 DE-91 DE-20 DE-706 DE-706 DE-1050 DE-83 Volltext
Zusammenfassung:	"This book provides strategies used in employing media plans, reflecting how firms evaluate marketing opportunities, determine communication channels, set objectives, choose the right promotion mix, strategize on writing the right message, budget, and assess effectiveness. It presents practical implications for brand names or organizations whether commercial, governmental or non-profit and insider knowledge from brands with execution strategies"--
Beschreibung:	1 Online-Ressource (xx, 430 Seiten)
ISBN:	9781522536208

Internformat

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Datensatz im Suchindex

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dewey-full	659.2
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	659 - Advertising and public relations
dewey-raw	659.2
dewey-search	659.2
dewey-sort	3659.2
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
format	Electronic eBook
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id	DE-604.BV044955326
illustrated	Not Illustrated
indexdate	2024-07-20T06:38:18Z
institution	BVB
isbn	9781522536208
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-030348013
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series2	Advances in logistics, operations, and management science (ALOMS) book series Premier reference source
spelling	Reputation management techniques in public relations Ayse Erdemir (Istanbul Commerce University, Turkey) Hershey PA, USA IGI Global, Disseminator of Knowledge [2018] © 2018 1 Online-Ressource (xx, 430 Seiten) txt rdacontent c rdamedia cr rdacarrier Advances in logistics, operations, and management science (ALOMS) book series Premier reference source "This book provides strategies used in employing media plans, reflecting how firms evaluate marketing opportunities, determine communication channels, set objectives, choose the right promotion mix, strategize on writing the right message, budget, and assess effectiveness. It presents practical implications for brand names or organizations whether commercial, governmental or non-profit and insider knowledge from brands with execution strategies"-- Communication in management Corporations / Public relations Corporate image Erdemir, Ayşe 1984- edt Erscheint auch als Druck-Ausgabe 978-1-5225-3619-2 Erscheint auch als Druck-Ausgabe 1-5225-3619-1 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-3619-2 Verlag URL des Erstveröffentlichers Volltext
spellingShingle	Reputation management techniques in public relations Communication in management Corporations / Public relations Corporate image
title	Reputation management techniques in public relations
title_auth	Reputation management techniques in public relations
title_exact_search	Reputation management techniques in public relations
title_full	Reputation management techniques in public relations Ayse Erdemir (Istanbul Commerce University, Turkey)
title_fullStr	Reputation management techniques in public relations Ayse Erdemir (Istanbul Commerce University, Turkey)
title_full_unstemmed	Reputation management techniques in public relations Ayse Erdemir (Istanbul Commerce University, Turkey)
title_short	Reputation management techniques in public relations
title_sort	reputation management techniques in public relations
topic	Communication in management Corporations / Public relations Corporate image
topic_facet	Communication in management Corporations / Public relations Corporate image
url	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-3619-2
work_keys_str_mv	AT erdemirayse reputationmanagementtechniquesinpublicrelations

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MARC

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